Ford .v. GM Presentation

introduction : 

introduction History of GM & Ford Famous Marketing Wars The European Market The American Market The Asian Market Conclusions & Recommendations

History of GM : 

History of GM 100 Years Ago… Alfred Sloan Yearly style changes Segmentation Diversification 25 Million Automobiles WW II

History of GM : 

History of GM 50’s: Sales, Celebrations, Innovations 60’s: Take me to the Moon: the 60’s 70’s: Emissions, Embargos & Imports 80’s: Well Intentioned Failure 90’s: The Road To….?

V : 

V “Always Coca-cola” Outselling Pepsi 2 to 1 from 1960s- 1980s Brand Value $67 billion Coke Failures Market share (56%) Famous coca-cola drinkers “Choice of a new generation” 1975, Pepsi Challenge 1996, Pepsi stuff Brand Value $12 billion Pepsi failures Market share (40%) Famous Pepsi drinkers

v : 

v World Number 1 Competitive Differentiation - Culture: Individualistic - Image: Winning - Advertising: Individual Umbro Takeover World Number 2 Competitive Differentiation - Culture: European - Image: Competing - Advertising: Teams Reebok Takeover

Ford v GM in America : 

Ford v GM in America Product Range Market share (15.7%) Losses 2007 ($3.5 bn) Plans in US market Product Range Market share (23.8%) Losses 2007 ($3.3 bn) Plans in US market

Ford v GM in Europe : 

Ford v GM in Europe Product Range Market Share (under 9%) Losses 2007 ($1.5 billion) Plans in Europe Product Range Market Share (9.5%) Profit 2007 ($55 million) Plans in Europe

Ford v GM in Asia : 

Ford v GM in Asia Alliances Market Share Profits 2007($40 million) Plans for Future Alliances Market Share( Profits 2007($744 million) Plans for Future

Slide 11: 

ROUND 1 PUBLIC PERCEPTION

Slide 12: 

ROUND 1 PUBLIC PERCEPTION

Slide 13: 

ROUND 2 WORLDWIDE MARKET SHARE

Slide 14: 

ROUND 3 WORLDWIDE SPONSORSHIP

Slide 15: 

ROUND 4 GOOGLE FIGHTS

Slide 16: 

ROUND 5 WORLDWIDE PROFIT/LOSS

Slide 17: 

ROUND 6 THE GREEN WARS

Slide 18: 

AND THE WINNER IS…

Recommendations : 

Recommendations Loss making manufacturing to Asia Cheaper Labour Increases presence in fast expanding market Seek Cost Savings To make remaining divisions more profitable Invest More in R&D, Marketing & PR To increase innovation To increase brand awareness & loyalty To offset any negative publicity Sell Assets not maximising full return Plants, machinery, Property