Ford .V. GM Presentation

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Ford .v. GM Presentation presented to Declan Cahill by Luke Abbott,  More

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Added: April 26, 2008 This Presentation is Public 
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Presentation Transcript

introduction :introduction History of GM & Ford Famous Marketing Wars The European Market The American Market The Asian Market Conclusions & Recommendations


History of GM :History of GM 100 Years Ago… Alfred Sloan Yearly style changes Segmentation Diversification 25 Million Automobiles WW II


History of GM :History of GM 50’s: Sales, Celebrations, Innovations 60’s: Take me to the Moon: the 60’s 70’s: Emissions, Embargos & Imports 80’s: Well Intentioned Failure 90’s: The Road To….?


V :V “Always Coca-cola” Outselling Pepsi 2 to 1 from 1960s- 1980s Brand Value $67 billion Coke Failures Market share (56%) Famous coca-cola drinkers “Choice of a new generation” 1975, Pepsi Challenge 1996, Pepsi stuff Brand Value $12 billion Pepsi failures Market share (40%) Famous Pepsi drinkers


v :v World Number 1 Competitive Differentiation - Culture: Individualistic - Image: Winning - Advertising: Individual Umbro Takeover World Number 2 Competitive Differentiation - Culture: European - Image: Competing - Advertising: Teams Reebok Takeover


Ford v GM in America :Ford v GM in America Product Range Market share (15.7%) Losses 2007 ($3.5 bn) Plans in US market Product Range Market share (23.8%) Losses 2007 ($3.3 bn) Plans in US market


Ford v GM in Europe :Ford v GM in Europe Product Range Market Share (under 9%) Losses 2007 ($1.5 billion) Plans in Europe Product Range Market Share (9.5%) Profit 2007 ($55 million) Plans in Europe


Ford v GM in Asia :Ford v GM in Asia Alliances Market Share Profits 2007($40 million) Plans for Future Alliances Market Share( Profits 2007($744 million) Plans for Future


Slide 11:ROUND 1 PUBLIC PERCEPTION


Slide 12:ROUND 1 PUBLIC PERCEPTION


Slide 13:ROUND 2 WORLDWIDE MARKET SHARE


Slide 14:ROUND 3 WORLDWIDE SPONSORSHIP


Slide 15:ROUND 4 GOOGLE FIGHTS


Slide 16:ROUND 5 WORLDWIDE PROFIT/LOSS


Slide 17:ROUND 6 THE GREEN WARS


Slide 18:AND THE WINNER IS…


Recommendations :Recommendations Loss making manufacturing to Asia Cheaper Labour Increases presence in fast expanding market Seek Cost Savings To make remaining divisions more profitable Invest More in R&D, Marketing & PR To increase innovation To increase brand awareness & loyalty To offset any negative publicity Sell Assets not maximising full return Plants, machinery, Property