Developing a Crisp Product Training Content for Sales Force

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Product documentation is voluminous, detailed and technical. View this presentation to explore and learn more about developing a crisp product training content for sales force.

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Developing a Crisp Product Training Content for Sales Force:

Developing a Crisp Product Training Content for Sales Force

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Product documentation is voluminous, detailed and technical. Do sales people have to know all about it during training?

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Sales people do not need to know all the minute details of a product. Content needs to be filtered to suit the sales force.

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Product Training needs to help sales people sell. Training content needs to support this objective.

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How to identify relevant content for Product Training? separate irrelevant data from useful information?

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Content Analysis is the key for developing a crisp Product Training course.

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How is Content Analysis done? Creation of content inventory Evaluation of the content Segregation of the content Content Analysis

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Creation of content inventory Content Analysis

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Creation of content inventory Content Analysis

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Creation of content inventory Collation of content essential for sales people Models Versions Position in product line Features Advantages Benefits Content Analysis

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Evaluation of the content Usefulness and relevance Clarity and accuracy Completeness and usability Content Analysis Source: Toward content quality, Colleen Jones

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Segregation of the content Usefulness and relevance Content Analysis

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Content Analysis Segregation of the content Clarity and accuracy

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Content Analysis Segregation of the content Completeness and usability.

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Content Analysis Evaluation of the content

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Content Analysis Segregate the content Need to know Nice to know

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Content Analysis Segregate the content Need to know

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Content Analysis Segregate the content Nice to know

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Content Analysis Segregate the content Focus on the essentials first Provide resources for supplementary information

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Conclusion Product Training is NOT about sharing product information. Product Training NEEDS to equip sales people with essential information required in a sales situation.

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