SWOT Analysis :
SWOT Analysis External Internal
Slide 4:
Under U.S. Population (In Thousands) Source: U.S. Census Bureau 2004 78 49 79 Years Image and Appeal
Competitive Position :
Competitive Position Europe
Market Share 8.1%
Higher Price Asia/Pacific
Market Share 25.8% Americas
Market Share 48.1% World
Market Share 31.9%
Delivering Profits :
Delivering Profits Improving the markets addressed
Focusing on Europe & Asia
Improving asset utilisation
Rethinking the value chain
Improving competitive position
Through cost reduction & customization
Expand Motorcycle line for younger market
Other recreational vehicles
Improving leadership
Dedicated European & Asian team
Strategic implementation and desired results :
Strategic implementation and desired results Increase European sales revenue to 40% of Domestics in next three years while increasing domestic revenue at rate of 10% per year
Revenue targets 08, 09 and 10
Domestic (in thousands)
$4,627.06 (2008) $5,089.77 (2009) $5,598.75 (2010)
International
$2,128.58 (2008) $2,980.02 (2009) $4,172.03 (2010)
Recommendations :
Recommendations Increase diversity programming
- Tour
- Museum
Explore opportunities for physical plant expansion into other geographic areas to increase labor pool
US and International
Increase sales to younger customer by expanding the Buell line
Slide 10:
Q&A