logging in or signing up How to get quality customer data for CRM clivetx Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: Embed: Flash iPad Dynamic Copy Does not support media & animations Automatically changes to Flash or non-Flash embed WordPress Embed Customize Embed URL: Copy Thumbnail: Copy The presentation is successfully added In Your Favorites. Views: 593 Category: Business & Fin.. License: All Rights Reserved Like it (3) Dislike it (0) Added: November 05, 2009 This Presentation is Public Favorites: 3 Presentation Description How to ensure quality data for your CRM? Customer data churns due to various reasons. This culminates in poor data quality across the enterprise. Apart from inducing wrong decisions, faulty data cost millions to companies. This PPT takes a snapshot on how data erodes and explains the core competency of Data Check Central with regard to data management solutions. Comments Posting comment... By: k_sandipan (33 month(s) ago) NEED TO KNOW THE TECHNIQUE? FOR FAILURE & SUCSESS!! Saving..... Post Reply Close Saving..... Edit Comment Close By: kvbcrm (35 month(s) ago) nice and will be better to share Saving..... Post Reply Close Saving..... Edit Comment Close Premium member Presentation Transcript Why CRM Fail? : Why CRM Fail? Reasons for Poor Quality Customer Data and how to update with Fresh Data Data Check Central Inc. Prepared by: Clive Thurston What is Data Quality?Data quality is summarized as the accuracy of particular piece of data meeting the needs of the business. : 2 What is Data Quality?Data quality is summarized as the accuracy of particular piece of data meeting the needs of the business. Data Quality is when your data have the following attributes: Clear meaning Correct values Understandable format Principles of Data QualityConfident data add value to your business. Information quality assured provided is : 3 Principles of Data QualityConfident data add value to your business. Information quality assured provided is Accurate (correct data) Comprehensive (relevant for taking decision) Valid (confirms to recognized format) Timely (up to date) Maintained(free from variation or contradiction) Why is Data Quality Important?Reliable, accurate and timely data is critical to the efficient functioning of business operations and company's long-term competitive advantage. : 4 Why is Data Quality Important?Reliable, accurate and timely data is critical to the efficient functioning of business operations and company's long-term competitive advantage. Maximizes productivity from CRM Assists operational management and strategic planning Expands customer base Increased customer satisfaction Ensures regulatory compliance Common Sources of Data Errors : 5 Common Sources of Data Errors Data input errors by employees & customers External Data - Third party sources Data Migration or project conversion Employees & Customers Input Wrong data entered into the database either by mistake or by intentional act : 6 Employees & Customers Input Wrong data entered into the database either by mistake or by intentional act Misspellings / Transposed numbers Purposeful misrepresentation of data Data placed in the wrong fields Incorrect or missing codes Junk names or wrong domains Abbreviations given to data Erroneous data entered by customers to protect their privacy External Data Inconsistencies : 7 External Data Inconsistencies Incomplete - missing fields Incorrect- Incorrect pairing of codes, wrong calculations Incomprehensible- Weird formatting & wrong format Inconsistent - Different codes with the same meaning, inconsistent names and addresses & inconsistent business rules Data errors from Data migration/ Project conversion : 8 Data errors from Data migration/ Project conversion Data Non-conformity -- Information stored in Non-standard format Inconsistent Data -- Merging various system results in data inconsistencies and wrong data representation Inaccurate Data -- Data deteriorates with time, this mounts errors during migration Data Integrity -- Missing relationship can degrade the quality of data Cost of poor data quality to your business? : 9 Cost of poor data quality to your business? Overlooked sales opportunities Reduced employee productivity Customer dissatisfaction Unproductive results from CRM Poor decision making faculty Data Check Central – Data solution : 10 Data Check Central – Data solution Check Check Central offers data solutions tailored to your business. We assess, improve, and ensure consistent data quality in your organization. We offer four point program to assess and improve the quality of your customer/marketing data. Our process includes: Data Appending Data Cleansing & Improvement Data Modeling Data Migration and Integration Benefits from Perfect Customer Data- : 11 Benefits from Perfect Customer Data- Eliminate unnecessary data records Appends fresh data Identifies and corrects inaccurate data Reduces data input errors - Validate data at input Eliminate false null values Ensure data values stay as per business Establish and apply data standards. Finally use data to improve marketing ROI : 12 Finally use data to improve marketing ROI Develop “best customer” profile Develop up-sell and cross-sell opportunities Develop multi-channel marketing - email, direct mail, phone calls, fax, etc. Develop targeted customer communication Data Check Central IncData Management SolutionThank youVisit our blog :http://datacheckcentral.blogspot.com/ : Data Check Central IncData Management SolutionThank youVisit our blog :http://datacheckcentral.blogspot.com/ You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.