Avoid 5 Common Design Mistakes in Vinyl Vehicle

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The more popular forms of advertising have become so expensive and competitive that many small businesses find the need to take advantage of less traditional marketing opportunities, such as vinyl vehicle wraps. There are a wide range of places on vehicles that signage can make a huge difference in local sales. Know more about Digital Printing at www.cliffdigital.com

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Avoid 5 Common Design Mistakes in Vinyl Vehicle Wraps:

Avoid 5 Common Design Mistakes in Vinyl Vehicle Wraps

The more popular forms of advertising have become so expensive and competitive that many small businesses find the need to take advantage of less traditional marketing opportunities, such as vinyl vehicle wraps.:

The more popular forms of advertising have become so expensive and competitive that many small businesses find the need to take advantage of less traditional marketing opportunities, such as vinyl vehicle wraps .

Small businesses have the chance to use this same tool, capturing their share of the local traffic.:

Small businesses have the chance to use this same tool, capturing their share of the local traffic.

However, because these companies often design their own advertisements to save money, they can make a few common mistakes, decreasing the effectiveness of their vehicle wraps.:

However, because these companies often design their own advertisements to save money, they can make a few common mistakes, decreasing the effectiveness of their vehicle wraps.

Avoiding these mistakes will ensure an effective advertising campaign.:

Avoiding these mistakes will ensure an effective advertising campaign.

1. Create Attention Grabbing Car Decals:

1. Create Attention Grabbing Car Decals

Catching a driver’s attention is not always the easiest task. Besides driving, most of a vehicle wrap’s target market are looking at their phones, talking to others in the car or watching billboards and building advertisements. :

Catching a driver’s attention is not always the easiest task. Besides driving, most of a vehicle wrap’s target market are looking at their phones, talking to others in the car or watching billboards and building advertisements.

A plain, bumper-sticker sized decal is likely to go completely unnoticed.:

A plain, bumper-sticker sized decal is likely to go completely unnoticed.

Any vehicle wrap needs to be large. They should take up both sides and the back of the car for maximum effect. More importantly, however, they need to incorporate stark contrast to grasp other driver’s attention. :

Any vehicle wrap needs to be large. They should take up both sides and the back of the car for maximum effect. More importantly, however, they need to incorporate stark contrast to grasp other driver’s attention.

Vibrant colors and a unique design will ensure every driver wants to see the work of art passing by. :

Vibrant colors and a unique design will ensure every driver wants to see the work of art passing by.

2. Use a Design that Demands Drivers Continue to Read:

2. Use a Design that Demands Drivers Continue to Read

Once the audience is interested in the decal, it is essential to maintain that piqued interest.:

Once the audience is interested in the decal, it is essential to maintain that piqued interest.

Many companies fall into the pitfall of using their logo and a few advertising slogans. While this is sure to communicate their message, drivers will forget it as soon as they see it.:

Many companies fall into the pitfall of using their logo and a few advertising slogans. While this is sure to communicate their message, drivers will forget it as soon as they see it.

The ability for an advertisement to remain relevant to its audience is directly proportional to the amount of time that the individual spends reading or watching it.:

The ability for an advertisement to remain relevant to its audience is directly proportional to the amount of time that the individual spends reading or watching it.

The most effective marketing messages communicate the essential details about the company while telling a story.:

The most effective marketing messages communicate the essential details about the company while telling a story.

3. Remember to Retain Readability:

3. Remember to Retain Readability

Many companies recognize the importance of establishing and maintaining interest in their message. However, they fail to communicate the necessary details about their company.:

Many companies recognize the importance of establishing and maintaining interest in their message. However, they fail to communicate the necessary details about their company.

There are far too many vehicles boasting a great product with a company name too small or obscure to read. This eliminates any potential that the great ad will convert into sales. :

There are far too many vehicles boasting a great product with a company name too small or obscure to read. This eliminates any potential that the great ad will convert into sales.

Long slogans and other text are not necessary for most ads, and distract more than anything else.:

Long slogans and other text are not necessary for most ads, and distract more than anything else.

The most important information is the company name, in large, contrasting, san-serif font.:

The most important information is the company name, in large, contrasting, san-serif font.

The majority of customers will use a search engine when they are ready to purchase the product or service.:

The majority of customers will use a search engine when they are ready to purchase the product or service.

Know more about Printing Advertising at www.cliffdigital.com:

Know more about Printing Advertising at www.cliffdigital.com

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