logging in or signing up Make Do & Sell Pinterest - Feb2012 clairehughes Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: Embed: Flash iPad Copy Does not support media & animations WordPress Embed Customize Embed URL: Copy Thumbnail: Copy The presentation is successfully added In Your Favorites. Views: 362 Category: Education License: Some Rights Reserved Like it (0) Dislike it (0) Added: February 16, 2012 This Presentation is Public Favorites: 0 Presentation Description Unleash the power of Pinterest for your creative business! A presentation from Make, Do & Sell. Comments Posting comment... Premium member Presentation Transcript PowerPoint Presentation: WINTER Template Make, Do & Sell Unleash the power of Pinterest for your Creative Business! Claire Hughes – February 2012PowerPoint Presentation: WINTER Template What we’re going to cover in this call: What is Pinterest? What do we know about Pinterest and why should I care? How to get started Five Pinteresting ideas for you to start using straight away! QuestionsPowerPoint Presentation: WINTER Template What is Pinterest anyway? A virtual pinboard Social bookmarking tool Collect images and arrange them on to themed boards Follow other users, and they can follow you Comment and re-pin other people’s “pins”PowerPoint Presentation: WINTER Template Make, Do & Sell: Pinterest training call New – only launched in 2009 Massive growth Huge buzz! V interesting demographics! No official commercial use (yet) So - what do we already know?PowerPoint Presentation: WINTER Template Make, Do & Sell: Pinterest training call Traffic increased 55% from December to January 2012 1.9 million visitors in Jan Google and Facebook biggest sources of traffic Average time on site almost doubled year on year Pinterest: UK StatsPowerPoint Presentation: WINTER Template Pinterest User Demographics - US Female (83%) – some estimates much higher Aged 25 – 44 Arts, crafts, fashion & food Spend time on home & garden, sports and family websites Average time on site – 88 minutes (Jan) Photo: Hopscotch_Mom via Flickr Creative CommonsPowerPoint Presentation: WINTER Template Pinterest Demographics: US vs UK Source: Mashable 1. Typical early adopters 2. Still early days!PowerPoint Presentation: WINTER Template Should I be using Pinterest for business? Are visuals important to your business? Are women your key target customer group? Does your business involve any of the following categories? - Retail (craft sellers, kidswear , fashion, homes & gardens) - Blogging - Art / photography / design - Food and catering - Events (wedding planners, stationers) Can you imagine your customers using and loving Pinterest ?PowerPoint Presentation: WINTER Template 3 ways Pinterest could boost your creative business: Build your brand Build customer loyalty and engagement Drive traffic to your website (and hopefully, sales!) Photo via LollyKnit on Flickr Creative CommonsPowerPoint Presentation: WINTER Template AAARGH?! Not another social network… Image by Music2Work2 via Flickr Creative CommonsPowerPoint Presentation: WINTER Template Reasons to get involved: It’s fun It’s easy It’s visual It’s free! Potential to become significant source of trafficPowerPoint Presentation: WINTER Template How to get started: the basics Get an invite Download the bookmarking tool Create boards Find people to follow Start pinning!PowerPoint Presentation: WINTER Template 5 ing ideas for you to start using straight away….PowerPoint Presentation: #1: Encourage users to Pin your products and posts Add the “Pin It” button to your website and blog http://pinterest.com/about/goodies/PowerPoint Presentation: # 2. Create themed boards Inspiration Current projects Recent blog posts Gift guides Pin your own products!PowerPoint Presentation: Ask for feedback Ask customers to pin content to your boards Showcase their work Network – follow, re-pin and comment #3. Interact with customersPowerPoint Presentation: Ask customers to: Share images of your products in use Pin their favourite product from your site Submit a recipe / project Re-pin your content #4: Run competitions and giveawaysPowerPoint Presentation: # 5. Virtual events and showcases Blogger Meet-ups Craft Shows Trade Shows Vintage Fairs Wedding Events ConferencesPowerPoint Presentation: WINTER Template Pinterest: Top Tips! Let existing customers / followers know you are using Pinterest Promote via other social media channels Don’t just use it to self-promote Follow, comment, interact and engage Another reason to invest in good photography! Pay attention to your descriptions and calls to action Remember the goal is to get traffic back to your website Check to see who is pinning your contentPowerPoint Presentation: WINTER Template Final thoughts……. It’s early days Enjoyable and fun Easy to test out – low commitment, free…. Definitely one to watch! Image: www.5minutesformom.comPowerPoint Presentation: Questions? Image by (f)oxymoron via Flickr Creative CommonsPowerPoint Presentation: WINTER Template Thanks for joining! Get in touch: Email: firstname.lastname@example.org Web: www.makedoandsell.com Pinterest : pinterest.com/ claire_hughes Twitter: @ clairiel If you found this session useful, please tweet me to let me know and help share the word about Make, Do & Sell. Thanks! Claire x You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.