Designing An Experience Your Clients Will Talk Abo

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Presentation Description

This PPT was originally presented to a group of attorneys at the Wynn Hotel in Las Vegas. A lively discussion around the topic confirmed the need to craft a unique experience for clients; one that results in great word of mouth. Although this presentation was geared to attorneys it is applicable to all professional services.

Comments

By: GreyP (20 month(s) ago)

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Presentation Transcript

Slide 1: 

DESIGNING AN EXPERIENCE Your Clients Will Talk About

Slide 2: 

Steve Wynn: The Customer Experience

Slide 3: 

Great Word of Mouth

Slide 4: 

The Words of Maya Angelou

Slide 5: 

Survey Results 10+ Brand Ambassadors (71%) Highly Motivated Employees (53%) Excellent Employee Morale (35%) Excellent Client Satisfaction (47%) Employee Turnover: Less Than 5% (53%) Excellent System for Hiring the Right People (24%) Right Hand Marketing Person (65%) Client Satisfaction Surveys Conducted (59%) 80 Percent of All Decisions Are Made Emotionally (only 41% of you affirmed that) System in Place to Keep Staff Informed of Firm Progress, Goals, Challenges and Successes (24%)

Slide 6: 

One Core Emotion Authentic and genuine CARING that is evidenced in an ability to connect with other people.

Slide 7: 

Bridging the Gap

Slide 8: 

Memorable Experiences Matter

Slide 9: 

80% of Decisions Are Made Emotionally emotions LOGIC vs.

Slide 10: 

Brand Magnetism

Slide 11: 

Do Your Employees Get to Participate in Your Brand?

Slide 12: 

What is the Key?

Slide 13: 

Client Ambassadors and Influentials

Slide 14: 

CRM

Slide 15: 

Seth Godin

Slide 16: 

Key Points

Slide 17: 

Let’s Make Them Talk

Slide 18: 

Charity Alliances – Cause Marketing Race for the Cure Passionately Pink Circle of Promise

Slide 19: 

Speaking Engagements

Slide 20: 

Client Advisory Panel

Slide 21: 

Community Involvement

Slide 22: 

Social Networking

Slide 23: 

Injury Support Group

Slide 24: 

Leverage Employee Expertise

Slide 25: 

The Rewards

Slide 26: 

Maya Angelou - Reiteration

Slide 27: 

Your Vision – Your Culture

Slide 28: 

The Key

Slide 29: 

Follow-Up