EMC Processor Information and Rate Card

Details and PricingEcoLogical Mail CoalitionMaster File : 

Details and PricingEcoLogical Mail CoalitionMaster File Lower costs. Higher response. More profitable mailings.

Improving the Profitability of B2B DM : 

2 Improving the Profitability of B2B DM Problem: B2B Lists Decay Rapidly Substantial portion of decay is due to employee turnover. Majority (92%) of mail sent to former employees goes directly in the mailroom trash.1 No existing solution cost-effectively identifies these outdated contacts. Solution: The EcoLogical Mail Coalition’s Database Identify outdated contacts on your lists from thousands of companies using a single, electronic process. Remove outdated contacts from your lists before you mail. Benefit: More Profitable Mailings Mail fewer pieces. Generate the same net sales results. Increase response rates. Use the EcoLogical Mail Coalition’s database to lower mailing costs, while generating the same overall results from direct mail efforts. Identify and remove outdated business contacts (e.g. contacts that have been laid off or changed jobs) from B2B prospect and customer databases before you mail. 1Survey of 200+ Mail Operations Managers by the Coalition.

B2B Lists Decay Rapidly : 

3 B2B Lists Decay Rapidly B2B data decays at a rate one percent per week, which leads to a tremendous volume of undeliverable, wasted mail. Half of the decay results from employee turnover. There has never been a solution available to cost-effectively identify outdated business contacts on mailing lists. Until now. Sources: U.S. Postal Service, NFO WorldGroup

The Solution: Form a Coalition : 

4 Both Marketers and Employers want to eliminate undeliverable mail addressed to terminated employees. It’s costly for the Marketers sending the mail and for the Employers processing and disposing of it. The Coalition was formed as a clearinghouse to enable Marketers and Employers to easily and cost effectively share former employee information. The Solution: Form a Coalition It Works for Businesses. Notify once per employee change, yet reach hundreds of Marketers. It Works for Marketers. Identify changes from thousands of companies in a single, electronic transaction. Businesses submit employee changes (terminations, transfers, replacement contacts) Submit online, e-mail, fax or mail. Generate list from HR or compile ad hoc. Marketers compare their mailing lists to our database. Matching contacts are removed or corrected for future mailings. Easy, Secure, & Effective. For Everyone. Free to Submit Marketers Pay to Match Privacy Policy and Membership Agreement protects data confidentiality. Clearinghouse

The Coalition Database : 

5 The Coalition Database The Coalition has created the only national, cooperative database of verified outdated business contacts enabling easy and efficient exchange of updates between Marketers and Employers. Contains 1,637,435+ outdated contacts from more than 20,000 businesses, including 98 of the Fortune 500 and 162 universities.

How NDOA Processing Works : 

6 How NDOA Processing Works Marketers compare their files to the Coalition’s database using an approved independent processor. Contacts in Marketers’ files that match are marked for review and subsequent suppression. CustomerFile(s) CoalitionDatabase PerformsMerge/PurgeProcess CleansedFile(s) MatchingRecord IDs Interaction Report Interaction Report

Coalition Database vs. Existing Solutions : 

7 Coalition Database vs. Existing Solutions Address verification and standardization services (such as NCOA) only improve deliverability of mail to the business by ensuring the business address is accurate, valid, and matches USPS standards. With the Coalition’s database, you can identify outdated business contacts. NCOA, CASS, DSF EMC Business Address Level Hygiene Contact Level Hygiene

Why Use the Coalition’s Database? : 

8 Why Use the Coalition’s Database? Mail fewer pieces to generate the same sales results. Reduce costs. Increase response rates. Lower cost per action. Get unlimited matches against the Coalition’s Database. House files, acquisition files, any B2B marketer. Use match data to flag records for mail suppression and/or removal from file. Begin matching immediately; updated files provided monthly for processing. After each match, must provide the Coalition with count of records compared and number of matches generated. Thanks to preferred pricing for processors, you can offer this service to all of your clients at standard retail pricing and earn profits from subscription fees. Our proprietary and unique database enables you to improve the profitability of your direct mail efforts by lowering costs and increasing response rates.

Pricing : 

Pricing 9 Below is current quarterly pricing per Marketer incorporating the EcoLogical Mail Coalition’s master file as a suppression file in their merge/purge. List size is based on sum of records of all lists include in merge/purges during quarter. Payment must be received in advance of the start of the service period. Pricing includes monthly file updates during quarter. Save 10% by pre-paying for a full year of service.

Slide 10: 

Lower costs. Higher response. More profitable mailings.