Slide 5:
Exploring Social Media
Slide 7:
Creating and maintaining relationships Improving internal communications Sustainability Increasing and managing members
Slide 8:
Creating & Maintaining
Relationships
Slide 9:
Improving Internal Communications
Increasing and Managing Members :
Increasing and Managing Members
Slide 11:
Benefits Analysis
Slide 12:
Change & Implementation Analysis
Slide 13:
Risks & Drawbacks of Web 2.0
Slide 14:
Source: Ward & Daniel, (2005), Benefits Management, p. 81: fig 2.7 Customer Intimacy SUCCESS PROSPERITY Operational
Excellence Product
Leadership SURVIVAL Our Project’s Scope
Slide 15:
Source: Ward & Daniel, (2005), Benefits Management, p. 84: fig 2.9 IT & Change Portfolio Positioning
Slide 16:
Facebook: www.facebook.com
Twitter: www.twitter.com
LinkedIn:www.linkedin.com
Wordpress: www.wordpress.com
Google Analytics:www.google.com/analytics
Blackboard Learn:www.blackboard.com
Salesforce: www.salesforce.com
Ward, J. & Daniel, E. (2005) Benefits Management. Chichester: John Wiley & Sons Ltd
Treacy, M. &Wiersema, F. (2000) Customer Intimacy and Other Value Disciplines. Harvard Business Review. 71(1), pp.84-93.
Rigby, D &Ledingham, D (2004) CRM Done Right. Harvard Business Review. 82(11), pp. 118-129 Bibliography