Docomo

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Presentation Description

1paisa Campaing of Docomo

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Presentation Transcript

PowerPoint Presentation:

It ‘s time for a video

Radio Jingle:

Radio Jingle

Message :

Message “DO THE NEW” -PAY PER SECOND ON ALL CALLS

TARGET AUDIENCE:

TARGET AUDIENCE The “Experimenting Youth” who were exhorted by it to 'Do the New'

Teaser:

Teaser

COMMUNICATION:

COMMUNICATION

This slide is just for reading not in ppt:

This slide is just for reading not in ppt They have a dedicated team that keep a track of your name, occupation and any communication that you’ve had with the brand. The database is certainly huge but with one click they know all about their customers. How does it help? Well, it allows for a more personal touch when addressing issues. Knowing details about customers might not matter in the financial books, but knowing that the brand is taking the time to create that personal, human-to-human connection will make customers feel valued. Tata Docomo is perhaps the best example of success through social networking in the Indian scenario.

Quantifying the Outcome:

Quantifying the Outcome Tata DOCOMO has significant Klout on Twitter even when compared against global heavyweights

PowerPoint Presentation:

The social mention parameters like strength and passion outscore competition by a good distance

PowerPoint Presentation:

Grade of 99.8 Means the Tata DOCOMO Twitter Account Ranks Higher than 99.6% of all Twitter Accounts

CONCLUSION:

CONCLUSION As they are in the GROWING phase of product life cycle, their innovative rates planning is keeping them ahead of the crowd. The customization provided in VAS is still a novel concept in the market. But to sustain the lead they have acquired, they need to innovate continuously.

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T H A N K Y OU Rajehwary Sarika Akshata Pranjal

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