New product Development in Non aerated drinks

BRANDING STRATEGY FOR NEW PRODUCT IN NON-AERATED DRINKS : 

BRANDING STRATEGY FOR NEW PRODUCT IN NON-AERATED DRINKS

KiwiJoos : 

KiwiJoos Kiwi fruits are small oval fruits with a thin brown skin, soft green flesh and black seeds. Rich in many Vitamins, flavonoids and minerals (high amount of Vitamin C (more than oranges), as much potassium as bananas and a good amount of betacarotene. Product is a mix of 80 percent pure kiwi juice, water, and cane sugar. Strong, accurate kiwi flavour, turn out to be a pretty tasty orange juice substitute

BENEFITS OF KiwiJoos : 

BENEFITS OF KiwiJoos Kiwi fruits have a high fibre content The high content in dietary fibre helps improving diseases such as diabetes, by controlling sugar levels. Fiber has also been proven to reduce cholesterol levels, improving the conditions of patients with cardiovascular diseases and lowering the probability of heart attacks.

TARGET MARKET : 

TARGET MARKET The women of the house Children The teenagers In-home consumption Out of home consumption KiwiJoos’s pricing will be a premium pricing. As we are targeting the sec A and sec B of the middle class and also the Elite class the price must be affordable to consumers. 250 ml – Rs.30 1 litre – Rs. 90 1.2 litre – Rs. 130 2 litre – Rs. 180 5 litre - Rs.400 BRAND PROMISE KiwiJoos is to provide the highest quality of fruit juices

LAUNCH OF KiwiJoos : 

LAUNCH OF KiwiJoos The initial launch will be in the following cities: Chennai Bangalore Delhi Mumbai, Pune and Nasik Kolkata Entertainment zones like amusement parks, cinemas, parks, Multiplexes, etc. Eating-places like restaurants, college canteens, hotels, etc. Working places like offices, aerobics classes, gymnasiums

PACKAGING & PROMOTIONS : 

PACKAGING & PROMOTIONS Tetra packs, sports bottles and bricK packs. KiwiJoos will be advertised in media like newspapers, radios, hoardings, at bus stands, and the most important and effective will be through TV advertisements

WORLD WIDE WEB : 

WORLD WIDE WEB KiwiJoos which will be named www.kiwijoos.com The website will be imparting the information about our products, quality and values i.e. history of kiwi, its cultivation, its benefits etc. Run online contests Give health tips Give recipes Opinion section - person is free to express his thoughts and feedbacks

Future Products : 

Future Products Aerated Kiwi drinks Kiwi Kraze (Kiwi-apple-lemon) Gold Kiwifruit Juice