logging in or signing up Children Jewellery-NEW PRODUCT DEVELOPMENT chitrakamal Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 205 Category: Entertainment License: All Rights Reserved Like it (0) Dislike it (0) Added: October 20, 2010 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... Premium member Presentation Transcript JEWELLERY-CHILDREN JEWELLERYChitra K-09AA09 : JEWELLERY-CHILDREN JEWELLERYChitra K-09AA09 Niche Marketing Segmentation : Niche Marketing Segmentation All Items are hand made-Gold and Diamonds Jewellery that would compliment children clothes Quality and Safety-Top priority Carefully chosen Jewellery-No imitation of Adult jewels. Fashionable and Trendy jewels Pricing- Low & Medium Range affordable Pricing Location – Chennai, Bangalore, Delhi & Mumbai Basic Profiling of Customers in India : Basic Profiling of Customers in India Product categories : Product categories Special Customized Products : Special Customized Products Surgically Smooth Rings Rings which are made specially for Children with no sharp endings. Ribbon Jewellery Jewellery specially made for a Global Cause Cancer. 5% of the amount from these Ribbon jewellery will be given for Cancer treatment. Children ID Bracelets Children's ID Bracelets engraved with the child's name. These Bracelets can help find the child if they are lost. Promotion Strategy : Promotion Strategy Advertising in Cartoon Channels Jetix Tv Cartoon Network Chutti Tv POGO Newspapers Hoardings in Famous malls, shops and other Attractive places. Media Advertisements Providing Gift Coupons- For Kids handbags, Fancy Dress etc.. Children are the major Influencing factor for the parents to buy things Packaging : Packaging Gift Pouches Velvet Pouches specially designed with favorite cartoon labels engraved in it. Jewellery Box -Fun filled boxes with funky hair clips-Girls -Action Characters Toy Engraved-Boys The material used in packaging is Eco-friendly Safe for Children use Trendy and Fashionable Market Analysis : Market Analysis Strengths Less market penetration in this category Increasing gold prices Larger young population in India Early entrant Benefits serves further expansion Weakness Bigger jewellery cannot be made for Children Highly investment intensive Slide 9: Opportunities Faster growth of gold in market share Luxury segment of specialty goods is growing at a faster rate in India 100% future saving with a profit in gold items Threats Possibility of Global Brands entering India. Unorganized sector being the most profitable One. You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.
Children Jewellery-NEW PRODUCT DEVELOPMENT chitrakamal Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 205 Category: Entertainment License: All Rights Reserved Like it (0) Dislike it (0) Added: October 20, 2010 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... Premium member Presentation Transcript JEWELLERY-CHILDREN JEWELLERYChitra K-09AA09 : JEWELLERY-CHILDREN JEWELLERYChitra K-09AA09 Niche Marketing Segmentation : Niche Marketing Segmentation All Items are hand made-Gold and Diamonds Jewellery that would compliment children clothes Quality and Safety-Top priority Carefully chosen Jewellery-No imitation of Adult jewels. Fashionable and Trendy jewels Pricing- Low & Medium Range affordable Pricing Location – Chennai, Bangalore, Delhi & Mumbai Basic Profiling of Customers in India : Basic Profiling of Customers in India Product categories : Product categories Special Customized Products : Special Customized Products Surgically Smooth Rings Rings which are made specially for Children with no sharp endings. Ribbon Jewellery Jewellery specially made for a Global Cause Cancer. 5% of the amount from these Ribbon jewellery will be given for Cancer treatment. Children ID Bracelets Children's ID Bracelets engraved with the child's name. These Bracelets can help find the child if they are lost. Promotion Strategy : Promotion Strategy Advertising in Cartoon Channels Jetix Tv Cartoon Network Chutti Tv POGO Newspapers Hoardings in Famous malls, shops and other Attractive places. Media Advertisements Providing Gift Coupons- For Kids handbags, Fancy Dress etc.. Children are the major Influencing factor for the parents to buy things Packaging : Packaging Gift Pouches Velvet Pouches specially designed with favorite cartoon labels engraved in it. Jewellery Box -Fun filled boxes with funky hair clips-Girls -Action Characters Toy Engraved-Boys The material used in packaging is Eco-friendly Safe for Children use Trendy and Fashionable Market Analysis : Market Analysis Strengths Less market penetration in this category Increasing gold prices Larger young population in India Early entrant Benefits serves further expansion Weakness Bigger jewellery cannot be made for Children Highly investment intensive Slide 9: Opportunities Faster growth of gold in market share Luxury segment of specialty goods is growing at a faster rate in India 100% future saving with a profit in gold items Threats Possibility of Global Brands entering India. Unorganized sector being the most profitable One.