E-CHOUPAL : E-CHOUPAL e-choupal Presented by
Harish V Kanna
Madan L WHAT IS e-choupal : WHAT IS e-choupal About : About Developed by ITC agri-business division
Brainchild of S Sivakumar
Promoted by Y. C. Deveshwar, Chairman, ITC
Launched in June 2000
largest Internet-based initiative in rural India
Benefits 4 million farmers in 40000 villages SUPPLY CHAIN BEFORE E-CHOUPAL INITIATIVE : SUPPLY CHAIN BEFORE E-CHOUPAL INITIATIVE DEMERITS OF PRIOR SYSTEM : DEMERITS OF PRIOR SYSTEM STRUCTURE OF E-CHOUPAL : STRUCTURE OF E-CHOUPAL CHARACTERISTICS OF e-choupal : CHARACTERISTICS OF e-choupal Customer centric.
Used for many commodities and multiple transactions.
Uses local talent and local people and develops local leaders.
Extended to local as well as global procurers.
Nurtures local entrepreneurs .
Uses all the existing institutions and legal frameworks . INITIAL PROBLEMS FACED BY e-choupal : INITIAL PROBLEMS FACED BY e-choupal Infrastructural inadequacies
Telecom connectivity and bandwidth
Challenge of imparting web skills PROBLEMS IN AGRICULTURAL SECTOR : PROBLEMS IN AGRICULTURAL SECTOR Loss of productivity through soil erosion
Out-model farm practices and inferior inputs
Loss and disruption of farm incomes
Inadequate access to primary education and healthcare. ITC BUSINESS MODEL : ITC BUSINESS MODEL Choupal: A Hindi word meaning village gathering place
Mandi: A government mandated market-yard where farmers sell their crops
Sanchalak: The village farmer who runs the e-Choupal and acts as ITC’s representative in the village
Samyojak: The commission agent in his role as a collaborator MODEL E-CHOUPAL NAGAR : MODEL E-CHOUPAL NAGAR DISTRIBUTION : DISTRIBUTION SUPPLY CHAIN POST RE-ENGINEERING : SUPPLY CHAIN POST RE-ENGINEERING ITC GAINS : ITC GAINS CORE INFORMATION AND COMMUNICATION NEEDS : CORE INFORMATION AND COMMUNICATION NEEDS Weather
Customized Quality Solutions
Intelligent Product Deployment
Best practices PARTNERS : PARTNERS FUTURE PLANS : FUTURE PLANS PROMOTING ECO-TOURISM, ECOMEDICINE, TRADITIONAL CRAFTS
JOINED HANDS WITH MONSTER JOBS TO PROVIDE JOBS FOR RURAL YOUTH
ENSURE PRODUCT QUALITY
DEVELOP RURAL MARKET TO PROMOTE OTHER PRODUCTS AWARDS : AWARDS United Nations Industrial Development Organisation (UNIDO) Award 2008
Stockholm Challenge 2006
Innovation for India Award 2006
The Corporate Social Responsibility Award 2004 THANK YOU…. : THANK YOU….