E-choupal

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Presentation Transcript

E-CHOUPAL : 

E-CHOUPAL e-choupal Presented by Chitra K Harish V Kanna Madan L

WHAT IS e-choupal : 

WHAT IS e-choupal

About : 

About Developed by ITC agri-business division Brainchild of S Sivakumar Promoted by Y. C. Deveshwar, Chairman, ITC Launched in June 2000 largest Internet-based initiative in rural India Benefits 4 million farmers in 40000 villages

SUPPLY CHAIN BEFORE E-CHOUPAL INITIATIVE : 

SUPPLY CHAIN BEFORE E-CHOUPAL INITIATIVE

DEMERITS OF PRIOR SYSTEM : 

DEMERITS OF PRIOR SYSTEM

STRUCTURE OF E-CHOUPAL : 

STRUCTURE OF E-CHOUPAL

CHARACTERISTICS OF e-choupal : 

CHARACTERISTICS OF e-choupal Customer centric. Used for many commodities and multiple transactions. Easily scalable. Uses local talent and local people and develops local leaders. Extended to local as well as global procurers. Nurtures local entrepreneurs . Uses all the existing institutions and legal frameworks .

INITIAL PROBLEMS FACED BY e-choupal : 

INITIAL PROBLEMS FACED BY e-choupal Infrastructural inadequacies Power supply Telecom connectivity and bandwidth Challenge of imparting web skills

PROBLEMS IN AGRICULTURAL SECTOR : 

PROBLEMS IN AGRICULTURAL SECTOR Loss of productivity through soil erosion Out-model farm practices and inferior inputs Loss and disruption of farm incomes Inadequate access to primary education and healthcare.

ITC BUSINESS MODEL : 

ITC BUSINESS MODEL Choupal: A Hindi word meaning village gathering place Mandi: A government mandated market-yard where farmers sell their crops Sanchalak: The village farmer who runs the e-Choupal and acts as ITC’s representative in the village Samyojak: The commission agent in his role as a collaborator

MODEL E-CHOUPAL NAGAR : 

MODEL E-CHOUPAL NAGAR

DISTRIBUTION : 

DISTRIBUTION

SUPPLY CHAIN POST RE-ENGINEERING : 

SUPPLY CHAIN POST RE-ENGINEERING

ITC GAINS : 

ITC GAINS

CORE INFORMATION AND COMMUNICATION NEEDS : 

CORE INFORMATION AND COMMUNICATION NEEDS Weather Pricing News Customized Quality Solutions Intelligent Product Deployment Best practices

PARTNERS : 

PARTNERS

FUTURE PLANS : 

FUTURE PLANS PROMOTING ECO-TOURISM, ECOMEDICINE, TRADITIONAL CRAFTS JOINED HANDS WITH MONSTER JOBS TO PROVIDE JOBS FOR RURAL YOUTH ENSURE PRODUCT QUALITY DEVELOP RURAL MARKET TO PROMOTE OTHER PRODUCTS

AWARDS : 

AWARDS United Nations Industrial Development Organisation (UNIDO) Award 2008 Stockholm Challenge 2006 Innovation for India Award 2006 The Corporate Social Responsibility Award 2004

THANK YOU…. : 

THANK YOU….