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Premium member Presentation Transcript VISHWA VISHWANI INSTITUTE OF SYSTEMS AND MANAGEMENT : VISHWA VISHWANI INSTITUTE OF SYSTEMS AND MANAGEMENT CASE STUDY ON MARUTI SUZUKI SWIFT by, SINDHU V ITISHREE NAYAK CHETNA PAREEK INDUSTRY PROFILE : INDUSTRY PROFILE INTRODUCTION YEAR OF ESTABLISHMENT VISION INDUSTRY LISTINGS IN STOCK MARKET JOINT VENTURE OVERVIEW OF INDUSTRY COMPANY PROFILE : COMPANY PROFILE INTRODUCTION HEADQUARTERS SEGMENTATION JOINT VENTURE SALES FIGURE EXPANSION PLANS MODELS PRODUCED Slide 4: Maruti Suzuki Cars Maruti Suzuki offers 1 new car model in Luxury segment, 2 in Midsize segment, 7 in Small segment, 3 in Utility segment in India. Maruti Suzuki 800 Rs. 1,94,620 Maruti Suzuki Omni Rs. 2,09,757 Maruti Suzuki Alto Rs. 2,28,982 Maruti Suzuki Eeco Rs. 2,84,488 Slide 5: Maruti Suzuki Zen Estilo Rs. 3,31,412 Maruti Suzuki Wagon R 1.0 Rs. 3,39,058 Maruti Suzuki A-Star Rs. 3,63,220 Maruti Suzuki Ritz Rs. 4,09,822 Slide 6: Maruti Suzuki Swift Rs. 4,27,635 Maruti Suzuki Swift Dzire Rs. 4,96,617 Maruti Suzuki Gypsy Rs. 5,28,818 Maruti Suzuki SX4 Rs. 7,08,062 Maruti Suzuki Grand Vitara Rs. 17,19,226 ANALYSIS OF CASE : ANALYSIS OF CASE CHANGE OF CONCEPT FROM S TO S2 NEW INNOVATION IN THE AUTOMOBILE INDUSTRY FOREIGN CULTURE ADOPTED TOWARDS THE INNOVATION PROCESS NEW CONCEPT WAS INTRODUCED ACCORDING TO THE INDIAN INFRASTRUCTURE ANALYSIS OF CASE : ANALYSIS OF CASE THERE IS ALWAYS A NEW APPROACH TO GAIN CUSTOMERS. INNOVATIVE DESIGNS PLAYS AN IMPORTANT ROLE. FULFILLMENT OF THE REQUIREMENT OF INDIAN CONSUMERS. ROLE OF INDIAN CONSUMER BUYING BEHAVIOUR. IMPORTANCE OF INTERNATIONAL APPEAL. BENEFITS OF A JOINT VENTURE. FACTS ABOUT THE CASE : FACTS ABOUT THE CASE SEGMENTATION OF THE PRODUCT IS VERY IMPORTANT FOR SURVIVAL OF AN INDUSTRY. CONSUMERS ARE DYNAMIC IN NATURE CUT THROAT COMPETITION IN MARKET IMPORTANCE OF NEW TECHNOLOGIES IN TODAYS MARKET PRODUCERS SHOULD KNOW WHAT THE CUSTOMERS ACTUALLY WANTS NEW MARUTI SUZUKI SWIFT : NEW MARUTI SUZUKI SWIFT Maruti New Swift Expected Price Rs. 5,00,000Expected Early 2011 SWOT ANALYSIS : SWOT ANALYSIS STRENGTHS : Contemporary technology. Japanese Management practices .Early mover advantages. Recruitment is done in very tedious manner ensuring talent and best professionals, Working culture, after sale services , distribution, diversification, R&D WEAKNESS: Still depends upon SUZUKI COPORATION, Japan For tech. support, 10% components are manufactured outsideIndia. Though MUL has launched luxury cars as well it’s still considered as poor man’s brand. Diversification is notsupported with all India presence of Manufacturing Units. Bureaucracy, Technological disadvantages, Decades ofisolation, inertia and subservience to the whims of government bureaucrats have made MUL unaccustomedto international standards or keen competition. CONT. : CONT. OPPURTUNITY: first company to roll out suitably designed cars before 2008 as per Govt.’s Proposal of new ethanol (renewable)mixed fuel. Other companies lacks economy of scale, so market is still open. Importing new technology is controlled by Govt. so there is plenty of untapped market and with increase in Income scale, Demand is rising THREAT: Numbers of new Technology driven players and manufactures are in market. Govt .reducing support and cuttingdown the Gas supply quota.(TOI, New Delhi,11th JUNE 07) QUESTIONS RELATING THE CASE : QUESTIONS RELATING THE CASE WILL THE PRODUCT SUCCESS DEPEND ON CONSUMER BUYING BEHAVIOUR EVALUATE THE VARIOUS WAYS TO SUCCESS LAUNCH OF “B+” SEGMENT MARUTI SUZUKI SWIFT PSYCHOLOGY OF CONSUMERS WHILE SELECTING PRODUCT BETWEEN DIFFERENT ALTERNATIVES IN THE MARKET QUESTIONS RELATING THE CASE : QUESTIONS RELATING THE CASE ARE THE CONSUMERS INFLUENCED BY THE SURROUNDINGS LIMITATION OF CONSUMER KNOWLEDGE OR INFORMATION AFFECTING THE DECISION MAKING PROCESS MARKETING STRATEGIES AND CAMPAIGNS ADAPTED BY THE MARKETER TO REACH THE CONSUMER CAN SWIFT TAKE OVER DIFFERENT CARS CONCLUSION : CONCLUSION Maruti Udyog limited had a prime objective to meet the growing demand of a personal mode of transport, which is caused due to lack of efficient public transport system. It changed the 4Ps of marketing mix into 4Cs.Product to Customers Solution, Price to Customer’s cost, Similarly Place to Customer’s convenience and Promotion to Customer’s Communications. This enabled MUL to become Market leader. Things are now changing with LPG polices and disinvestment ;the real competitions has already began. The smarter will certainly be next leader, but till then...MUL will going to the brand ,on which customers will always…..COUNT ON Slide 16: THANK YOU ALL THE BEST You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.