SALES DEPARTMENT RELATIONS : SALES DEPARTMENT RELATIONS PRESENTED BY
NALLU CHETAN REDDY
INDIA INTRODUCTION : INTRODUCTION DEALS:
Interdepartmental relations and coordination
Coordination of personal selling with other marketing activities
Coordination of personal selling with other departments
Sales department’s external relations Interdepartmental relation and coordination : Interdepartmental relation and coordination Introduction :
Coordinating is the activities of all departments so that maximum progress is made towards overall company objectives.
This is the dynamic relationship , so a change in one department often has repercussions in others. Coordination methods : Coordination methods Formal coordination method:
To build coordination in to the organization through grouping allied activities under a high ranking executives.
To achieve coordination through the general administrative officer- president ,vice president or general manager.
To use policy , planning and coordinating committees made up of representative of concerned departments. continue : continue Informal coordination :
informal coordination is generally more important than formal coordination. COORDINATION OF PERSONAL SELLING WITH OTHER MARKETING ACTIVITIES : COORDINATION OF PERSONAL SELLING WITH OTHER MARKETING ACTIVITIES SALES AND ADVERTISING: : SALES AND ADVERTISING: Same objective – DifferenTappproaches
Need skillfull blending
Good coordination & frequent communication Sales & Marketing information: : Sales & Marketing information: Why ???
Assists each other
Maintain relationships among personnel at all levels Sales & Service: : Sales & Service: Service is a powerful selling argument
Locating personnel in the same field office
Co ordinating is informal & at lower organizational levels Sales & Physical distribution: : Sales & Physical distribution: Important in securing sales volume
Formal & informal relations at all levels are needed COORDINATION OF PERSONAL-SELLINGWITH OTHER DEPARTMENTS : COORDINATION OF PERSONAL-SELLINGWITH OTHER DEPARTMENTS SALES AND PRODUCTION:
Why is it essential?
Importance of Coordination
How they are mutually important to each other
How to achieve coordination Slide 12: SALES AND RESEARCH AND DEVELOPMENT:
Why is it required?
When they are maintained
i. New Product Departments
ii.New Product Managers
iii. New Product Project Management team
iv. Product Development Committee Slide 13: SALES AND PERSONNEL
SALES AND FINANCE
SALES AND ACCOUNTING Slide 14: SALES AND PURCHASING:
Cooperation is in 3 main ways-
1. sales department provides purchasing with sales estimates.
2.purchasing department informs the sales dept on stock availability.
3.fulfills the sales department requirements. Slide 15: SALES AND PUBLIC RELATIONS
SALES AND LEGAL ASPECTS. SALES DEPARTMENT’S EXTERNAL RELATIONS : SALES DEPARTMENT’S EXTERNAL RELATIONS 1.FINAL BUYER RELATIONS: : 1.FINAL BUYER RELATIONS: IMPORTANCE
BASIC PRODUCT SERVICE POLICIES 2.INDUSTRY RELATIONS : 2.INDUSTRY RELATIONS TWO OBJECTIVES OF TRADE ASSOCIATION
CONTACTS WITH COMPETITORS
CONTROVERSIAL CONDUCT 3.GOVERNMENT RELATIONS : 3.GOVERNMENT RELATIONS IMPACT OF GOVT RULES ®ULATIONS
IMPACT ON MARKETS
IMPACT ON CREDIT
BUYING BY THE GOVT
IMPACT OF GOVT INCOME 4.EDUCATIONAL RELATIONS : 4.EDUCATIONAL RELATIONS IMPACT OF SCHOOL
EDUCATION OF SALES EXECUTIVES
IMPACT OF SALES EXECUTIVES ON EDUCATIONAL PROGRAMMES 5.PRESS RELATIONS : 5.PRESS RELATIONS IMPACT OF PUBLICITY
IMPACT OF GOOD PRESS RELATIONS
OPEN DOOR POLICY CONCLUSION : CONCLUSION THANK YOU