logging in or signing up Writing A Good Ad cherieangcl Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 183 Category: Business & Fin.. License: All Rights Reserved Like it (0) Dislike it (0) Added: October 26, 2009 This Presentation is Public Favorites: 0 Presentation Description http:pips.sgprofitsite.com - Write a good ad for your product or business Comments Posting comment... By: StanleyCao (17 month(s) ago) that is very good Saving..... Post Reply Close Saving..... Edit Comment Close Premium member Presentation Transcript Writing A Good Ad : Writing A Good Ad By Cherie Ang Good Ad : Good Ad To create an ad that gets attention, wins high readership scores, and generates a steady flow of valuable inquiries that convert easily to sales. 3 Key Components : 3 Key Components The Headline: Sell the ad, meaning that you will need a great eye catching headline that will make the reader click on the link to go on to read your ad body. The Body: Set up the call to action, meaning that you will need to write your ad body to keep your reader interested. The Call to Action: Sell the click, meaning that once you have your ad body set up this will then entice the viewer to click on your link. 6 Fundamentals : 6 Fundamentals Get Attention Show People an Advantage Prove It Persuade People To Grasp This Advantage Reduce Customer Risk Ask For Action Get Attention : Get Attention A headline attracts attention. It selects the right people and sucks them into the rest of the advert. Using the right action in your headline will also create an action to read your ad body. Use action words to start your headline. Create curiosity for your reader. Ask the reader a question. Show People an Advantage : Show People an Advantage This is where you tell them about the benefits. Prove It : Prove It Give them testimonials of other satisfied customers. ALWAYS present the facts from the customer's point of view. Not yours. Persuade People To Grasp This Advantage : Persuade People To Grasp This Advantage You must give people a reason to grasp the advantage your products give them. You can inform them that your product/service will help them immediately or if they don't use your product they might regret it. Reduce Customer Risk : Reduce Customer Risk The best technique for doing this is a Guarantee. Ask For Action : Ask For Action You will need to create urgency for them to keep going with you until you get them to take the desired action. Testing : Testing Last major step that you will need to do. Testing your ads will allow you to spend a smaller amount of money now in order to earn more money later. Once you have an ad that is pulling in the kinds of results that you like, make sure to put that ad everywhere. Then you will start seeing the kinds of profits that you desire. By Cherie Ang : By Cherie Ang http://pips.sgprofitsite.com You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.
Writing A Good Ad cherieangcl Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 183 Category: Business & Fin.. License: All Rights Reserved Like it (0) Dislike it (0) Added: October 26, 2009 This Presentation is Public Favorites: 0 Presentation Description http:pips.sgprofitsite.com - Write a good ad for your product or business Comments Posting comment... By: StanleyCao (17 month(s) ago) that is very good Saving..... Post Reply Close Saving..... Edit Comment Close Premium member Presentation Transcript Writing A Good Ad : Writing A Good Ad By Cherie Ang Good Ad : Good Ad To create an ad that gets attention, wins high readership scores, and generates a steady flow of valuable inquiries that convert easily to sales. 3 Key Components : 3 Key Components The Headline: Sell the ad, meaning that you will need a great eye catching headline that will make the reader click on the link to go on to read your ad body. The Body: Set up the call to action, meaning that you will need to write your ad body to keep your reader interested. The Call to Action: Sell the click, meaning that once you have your ad body set up this will then entice the viewer to click on your link. 6 Fundamentals : 6 Fundamentals Get Attention Show People an Advantage Prove It Persuade People To Grasp This Advantage Reduce Customer Risk Ask For Action Get Attention : Get Attention A headline attracts attention. It selects the right people and sucks them into the rest of the advert. Using the right action in your headline will also create an action to read your ad body. Use action words to start your headline. Create curiosity for your reader. Ask the reader a question. Show People an Advantage : Show People an Advantage This is where you tell them about the benefits. Prove It : Prove It Give them testimonials of other satisfied customers. ALWAYS present the facts from the customer's point of view. Not yours. Persuade People To Grasp This Advantage : Persuade People To Grasp This Advantage You must give people a reason to grasp the advantage your products give them. You can inform them that your product/service will help them immediately or if they don't use your product they might regret it. Reduce Customer Risk : Reduce Customer Risk The best technique for doing this is a Guarantee. Ask For Action : Ask For Action You will need to create urgency for them to keep going with you until you get them to take the desired action. Testing : Testing Last major step that you will need to do. Testing your ads will allow you to spend a smaller amount of money now in order to earn more money later. Once you have an ad that is pulling in the kinds of results that you like, make sure to put that ad everywhere. Then you will start seeing the kinds of profits that you desire. By Cherie Ang : By Cherie Ang http://pips.sgprofitsite.com