PPC Marketing

PPC Marketing : 

PPC Marketing By Cherie Ang

Pay Per Click : 

Pay Per Click Pay per click (PPC) is an Internet advertising model used on websites, in which advertisers pay their host only when their ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system.

PPC Search Engine : 

PPC Search Engine A pay-per-click or PPC search engine is one in which the ranking of your site is determined by the amount you are paying for each click from that search engine to your site. Some search engines specialize in this type of advertising medium. It works by letting you bid for certain keywords associated with your site, products, and/or services. When an online user searches for something online using one of those keywords, your site listing will appear in the search results page. You only pay when someone actually clicks on your listing.

Understanding Keywords : 

Understanding Keywords Understanding the keyword drivers for the demographics targeted is critical to a PPC campaign working. The bidding price for ads, the relevant search demographics and the conversion rate all hang on the accuracy of the keywords chosen.

Keywords : 

Keywords Address the keyword in terms of where the consumer would be in the buying cycle when using that search word. Often, in the early stages of searching, consumers use broad terms with little definition. As they understand the available options and narrow down their buying factors, the search phrases gain more detail.

Major PPC Search Engines : 

Major PPC Search Engines Google AdWords Yahoo! Search Marketing MIVA

Google AdWords : 

Google AdWords Topping market share and one of the pioneers of the PPC process, Google AdWords offers a quick and supportive environment in which to launch a PPC campaign. While initial costs of $5 and bids starting at $0.01 make it sound very inexpensive, an effective PPC campaign can be costly. This site offers tutorials, FAQ and technical support and is a great place to start the process. The Keyword Tool on the AdWords site is a strong analytic tool for the PPC campaign designer.

Yahoo! Search Marketing : 

Yahoo! Search Marketing Coming in behind Google, Yahoo offers a professional and well-maintained site. It is credited with the first pay-per-click search engine (Goto.com) which was rebranded as Overture and then in 2005 as Yahoo! Search Marketing. Yahoo's main product, Sponsored Search, reaches over 80 percent of active Internet users by providing sponsored listings in search results on the Web's top portals and search engines.

MIVA : 

MIVA IVA is a network of partner sites which power over two billion queries per month. MIVA's proprietary bid-for-position technology allows the client to select the amount they are willing to spend per keyword. A full set of management tools and designer support articles makes MIVA a strong PPC resource. MIVA's network includes CNet.com, InfoSpace and WorldNews.

By Cherie Ang : 

By Cherie Ang http://pips.sgprofitsite.com