Presentation Transcript
Slide 1:Development of products for Woven fusible Interlining Industry
By
Fozia Aleem
Septembe 08, 2009
Highlights :Highlights Purpose
Bench Mark products
Interlining Industry
Product developed
Resources
Current Customers
Product Launching & Sale
Sale Trend
Feed back
Other benefits
Future Trends
Suggestions
Purpose :Purpose To develop products for woven fusible interlining industry
To increase our product range for market penetration
To compliment already running products in this industry
Provide one stop solution (package deal)
Bench Mark products :Bench Mark products 1- Arcofix NGP (Clarient)
Potential 50-100 MT/Month only in FSD
2- Ablusoft NAP-K (softener) and a local product used as a filling agent
Potential 5-10 MT/Month only in FSD
Interlining Industry :Interlining Industry What is Interlining:
An extra lining between the outer fabric and regular lining of a garment
Uses:
Women & men’s wear
Curtain & drapes
Imparts better form/shape, fuller body, luxurious and expensive look
Product Developed :Product Developed
Resources :Resources 1-HR Team:
Fozia Aleem
Basit Karim
Kamal Ahmad
Resources :Resources 2-Equipments Acquired:
Tensile Strength Tester
Crease Recovery Angle Tester
Current Customers :Current Customers Pakistan Interlining FSD
Ali Interlining FSD
Nizami Buckram FSD
Arooj Garment LHR
Products Launching and Sale :Products Launching and Sale
Sale Trend :Sale Trend
Feedback :Feedback 100% quality satisfaction
Our Market % share in FSD is 80-90 and in LHR 100
Have establish brand image in woven interlining industry in FSD & LHR
Lead to development of another product Wetron NI 38, wetting agent
Our one product Polyfinish SF 899 has replaced two products of competitors
Other Benefits :Other Benefits Only one product “Polyvil ECO was running in this industry before the development of these products
After launching 3 product of this project, we gained business of following products also at Pakistan Interlining.
1- Desizer
2- Wetting Agent
3- Polyvil PG 55
4- OB (MN 200)
Future Trends :Future Trends Present customers are working only in local market
For export these customers would require low formaldehyde
(< 70 ppm )or zero formaldehyde products
We have worked on these products and are ready for bulk trials at customers end
Suggestions :Suggestions To explore Interlining customers in south region
Like these customers we should work on package sales deal at other customers for all our product range, e.g, package for pretreatment process, denim garment washing and finishing agents
Market plan to finalize development of low & zero formaldehyde product after customer trials and then focus on its launching and selling
Conclusion :Conclusion "The weakest living creature, by concentrating his powers on a single object, can accomplish something; whereas the strongest, by dispersing his over many, may fail to accomplish anything."
Thomas Carlyle
Thank You :Thank You