Slide 1:Development of products for Woven fusible Interlining Industry By Fozia Aleem Septembe 08, 2009


Highlights :Highlights Purpose Bench Mark products Interlining Industry Product developed Resources Current Customers Product Launching & Sale Sale Trend Feed back Other benefits Future Trends Suggestions


Purpose :Purpose To develop products for woven fusible interlining industry To increase our product range for market penetration To compliment already running products in this industry Provide one stop solution (package deal)


Bench Mark products :Bench Mark products 1- Arcofix NGP (Clarient) Potential 50-100 MT/Month only in FSD 2- Ablusoft NAP-K (softener) and a local product used as a filling agent Potential 5-10 MT/Month only in FSD


Interlining Industry :Interlining Industry What is Interlining: An extra lining between the outer fabric and regular lining of a garment Uses: Women & men’s wear Curtain & drapes Imparts better form/shape, fuller body, luxurious and expensive look


Product Developed :Product Developed


Resources :Resources 1-HR Team: Fozia Aleem Basit Karim Kamal Ahmad


Resources :Resources 2-Equipments Acquired: Tensile Strength Tester Crease Recovery Angle Tester


Current Customers :Current Customers Pakistan Interlining FSD Ali Interlining FSD Nizami Buckram FSD Arooj Garment LHR


Products Launching and Sale :Products Launching and Sale


Sale Trend :Sale Trend


Feedback :Feedback 100% quality satisfaction Our Market % share in FSD is 80-90 and in LHR 100 Have establish brand image in woven interlining industry in FSD & LHR Lead to development of another product Wetron NI 38, wetting agent Our one product Polyfinish SF 899 has replaced two products of competitors


Other Benefits :Other Benefits Only one product “Polyvil ECO was running in this industry before the development of these products After launching 3 product of this project, we gained business of following products also at Pakistan Interlining. 1- Desizer 2- Wetting Agent 3- Polyvil PG 55 4- OB (MN 200)


Future Trends :Future Trends Present customers are working only in local market For export these customers would require low formaldehyde (< 70 ppm )or zero formaldehyde products We have worked on these products and are ready for bulk trials at customers end


Suggestions :Suggestions To explore Interlining customers in south region Like these customers we should work on package sales deal at other customers for all our product range, e.g, package for pretreatment process, denim garment washing and finishing agents Market plan to finalize development of low & zero formaldehyde product after customer trials and then focus on its launching and selling


Conclusion :Conclusion "The weakest living creature, by concentrating his powers on a single object, can accomplish something; whereas the strongest, by dispersing his over many, may fail to accomplish anything." Thomas Carlyle


Thank You :Thank You