W&P City Consultancy :W&P City Consultancy


Slide 2:Marketing Objectives Tourism Board Chicago – Clarify what are our objectives. Chicago – Present our resources for hosting an International Conference Event Hospitality Industry– Understand the current relationship with online activities IHRA – Target organization for conferences E-Marketing – Outline of our Campaign


Slide 3:W&P City Consultancy Our Mission Methodology Our Commitment


City: Chicago Appeal and Experience :City: Chicago Appeal and Experience


Slide 5:Micro Environment : Chicago Accommodations Over 84,000 hotel rooms in the metropolitan area 32,000 rooms downtown Nightlife 15000 restaurants Green 552 parks/ 7,300 acres of parkland 33 beaches/ 31 miles of lakefront Attractions 54 Museums 200 theatres


Accessibility :Accessibility


Slide 7:Chicago: A Central Location 8.5 million metropolitan population 46 million within a one-day drive 16% of U.S. population within 300 miles The most non-stop domestic and international flights per day among competitive cities


Slide 8:Travel Resources Airports (3,400 flights a day, 62 international) CTA (2,000 buses and 144 “L” stations) Metra (12 commuter rails from 6 county areas) Taxis (2nd largest fleet in the nation) Parking (8,000+ McCormick parking spaces) Dedicated Busway (8 min. downtown hotels)


Business Infrastructure :Business Infrastructure


Slide 10:Global Center of Intellectual Capital 560,000 students in 136 higher education institutions 330 corporate R&D facilities 90 Nobel Prize winners Business Center 30 Fortune 500 companies 10 Fortune Global 500 160 corporate headquarters


McCormick Place Convention Center :McCormick Place Convention Center


Slide 12:McCormick Place Largest facility in the Western Hemisphere Over 2.7 million square ft. of exhibition space Almost 1 million square ft. of flexible meeting space Full service, dedicated truck marshalling yard Direct on-property access to North / South buildings Dedicated Busway – 8 minutes to downtown


Internet Marketing 2009 :Internet Marketing 2009


Slide 14:Internet Marketing 2009 Hospitality Industry Benchmarking Survey US & Western Europe Economic Environment 2009 81.6% effected by EE 63% increase online budget Do you plan to INCREASE or DECREASE your 2009 Internet marketing budget? I plan to increase my budget 63.2% I plan to decrease my budget 3.4% I plan to keep my budget at 2008 levels 33%


Slide 15:Internet Marketing: HI Focus: Social Networking Media Weakness: Undereducated Online Highlight: ROI on website optimization (81.6%) Marketing Budget Website re design / design 20.6% Website Optimization 13.3% Strategic linking / partnerships 7.6% Search Engine Optimization 9.3% Email Marketing 11.2%


Slide 16:Internet Marketing: 2009 Marketing Initiatives HI for 2009 Blog 14% Photo Sharing 4.7% Sweepstakes & Contests 3.5% Social Networks 14% Social Media sites 24.4%


E-Marketing :E-Marketing


Slide 18:Target Audience : International Hotel & Restaurant Association members General Managers of Hotels, Resort destinations, Restaurants, Casinos, and Spas Real Estate Developers and Architects in hospitality Suppliers for hospitality organizations Technology Firms Energy Professionals, Engineers, and Designers Local Politicians


Slide 19:E-Marketing Key Links : Creation of an Internet website resource center with links to : IHRA’s website, their sponsored events & businesses McCormick Place Convention Center Practical Chicago info : government pages, a brief history, languages spoken, industries present, population stats USA Federal pages regarding VISAs, policies, and travel Currency Converters & exchange rates : bank branches Chicago O’Hare Int’l Airport : domestic & int’l travel info Transportation venues : direct flights, highways, bus, & rail Interactive maps: pinpointing Chicago to facilitate mobility Urban public transit systems, coaches, taxis, limousines Climate & weather resources for the Chicago area Complete listings of accommodation, restaurants, and attractions with online booking options.


Slide 20:Ke-tools : Opt-in Mailing lists and Newsletters Search engines : Google, TripAdvisor “Landing Pages” Social Networking with Blogs : Facebook Seminar Previews : RSS feeds Free Consultancy “favor packs” via pod-casts Start-up kits and learning tools


Slide 21:Website Flow Links http://www.choosechicago.com www.ih-ra.com


Slide 22:E-Marketing Maintenance Data Capturing on e-visitors Google Analytics : Monitoring Activity Privacy and Data Protection Laws Server Maintenance