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Email: info@magnifictraining.com www.magnifictraining.com Contact Us : +91-9052666559 Online | classroom| Corporate Training | certifications | placements| support

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SAP Customer Relationship Management Ideas for Today and Tomorrow www.magnifictraining.com

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Learning Points Marketing Planning Campaign Management Customer Relationship Management www.magnifictraining.com

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Recommended Familiarity with CRM Architecture CRM Master Data Business transactions in CRM Customer Relationship Management www.magnifictraining.com

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Marketing Planning & Campaign Management Austin Ltd needs to develop a marketing plan including two campaigns to increase its LCD TV Sales in Chennai. Customer Relationship Management www.magnifictraining.com

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Marketing Planning Determine and execute the marketing policy Set up in agreement with the programs of finance and product Strategic level Customer Relationship Management www.magnifictraining.com

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Campaign Management Determine and execute marketing activities using marketing instruments Campaigns are assigned to the marketing plans Operative Level Customer Relationship Management www.magnifictraining.com

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Campaign Management in CRM Customer Relationship Management www.magnifictraining.com

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Marketing Planning in CRM Customer Relationship Management www.magnifictraining.com

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Overview of Marketing Structure Elements Customer Relationship Management www.magnifictraining.com

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Structure of Marketing Planner Customer Relationship Management www.magnifictraining.com

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Target Group Determination Customer Relationship Management www.magnifictraining.com

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Business Partner Segmentation Customer Relationship Management www.magnifictraining.com

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Campaign Execution Customer Relationship Management

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Example: Telemarketing Campaign Customer Relationship Management www.magnifictraining.com

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Analysis – Campaign Phases Customer Relationship Management

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Customer Relationship Management www.magnifictraining.com Contact Us: For more details, please log on to www. MAGNIFICTRAINING .COM You can also Find us on : Most Trusted Website for all Learning Needs by Students, Graduates and Working Professionals

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Thank You for Listening You can reach me anytime !!! Customer Relationship Management www.magnifictraining.com

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