Group 7: Group 7 Farhan Aziz Khan Priyanka Urkude Almas Thange Tonmoy Chandra Ram What is competition ?: What is competition ? It arises whenever two or more parties strive for a goal which cannot be shared. Eg-: Eg- Competition in the Marketplace- Can you think of two stores that sell candy? Those two stores are competitors. They are competing for your money. Both stores want you to buy their candy. When two or more businesses sell the same goods or service, they are competing for the same market. Competitive forces by Michael Porter: Competitive forces by M ichael Porter THREAT OF NEW ENTRANCE THREAT OF INTENSE SEGMENT RIYALRY THREAT OF SUBSTITUTE PRODUCTS THREAT OF BUYERS’GROWING BARGANING POWER THREAT OF SUPPLIERS’GROWING BARGANING POWER IDENTIFYING COMPETITERS: IDENTIFYING COMPETITERS All businesses face competition. Even if you're the only restaurant in town you must compete with cinemas, bars and other businesses where your customers could spend their money instead of with you. You can get clues to the existence of competitors from: Local business directories Advertising Press reports Exhibitions and trade fairs PowerPoint Presentation: Searching on the internet for similar products or services . Questionnaires Information provided by customers. Searching for existing patented products that are similar to yours. Planning applications and building work in progress. Searching for existing patented products that are similar to yours. History of TOI: History of TOI The Times of India came into being on November 3, 1838 and was known as "The Bombay Times ". Published twice a week on every Saturday and Wednesday, The Bombay Times contained news from Europe, America and the sub- continent and was circulated between India and Europe via regular steamships. From the year 1850 the daily editions of the paper were started and the newspaper got its present name in 1861. The newspaper has the widest circulation among all English-language broadsheets with about 2.6 million daily paid copies. PowerPoint Presentation: TOI Sister Publications Economic Times - A Financial daily Navhbharat Times - Hindi Daily Newspaper Maharashtra Times - Marathi Daily Newspaper Mumbai Mirror - Morning newspaper from Mumbai Femina - Women's magazine published in association with BBC Filmfare - English Film Magazine published in association with BBC TOI Supplements: TOI Supplements Education Times Times Ascent Times Drive Times Property Times Life Times Classifieds Times Matrimonial Times en Vogue HISTORY OF HINDUSTAN TIMES: HISTORY OF HINDUSTAN TIMES Hindustan Times commonly called as " HT "was founded in 1924 by Master Sunder Singh Lyallpuri, the founder-father of the Akali Movement and the Shiromani Akali Dal in Punjab. Mahatma Gandhi performed the inaugural ceremony of the newspaper on September 15, 1924. First issue of the newspaper was published from Naya Bazar, Delhi. PowerPoint Presentation: Delhi is the seventh most populous metropolis in the world with a population of 15.3 million (2005 figure). It is the capital of the country. This city also houses the large print media industry. Hindustan Times, with over a million copies in circulation, is the single largest English daily in Delhi. Other major English newspapers include the Times of India, the Indian Express, the Hindu, the Pioneer and the Asian Age. TOP SISTERS PUBLICATIONS: TOP SISTERS PUBLICATIONS Mint- An English Business Daily Hindustan - A Hindi Daily published from Delhi, Lucknow and Patna. Nandan - Monthly Children's magazine Kadambani - Monthly literary magazine HT SUPPLEMENTS: HT SUPPLEMENTS HT Brunch HT Power jobs HT Premiere HT Horizon HT Estates REGIONAL DOMINANCE : REGIONAL DOMINANCE Times of India and Hindustan times: Times of India and Hindustan times PowerPoint Presentation: The early 1990s saw HT and TOI engage in a bitter battle for supremacy. In Delhi, which is perceived to be the most important market in India. In 1991, TOI had a circulation of around 70,000 in Delhi as against 0.35 million for HT. In 1994, TOI slashed its price from Rs.2.30 to Rs.1.50. By 1998, the difference in circulation figures narrowed down to a few thousand copies. By 1998, the difference in circulation figures narrowed down to a few thousand copies. (Refer PowerPoint Presentation: Since 1991, TOI's circulation has increased in percentage terms more than HT. Analysts felt that TOI increased its share largely by breaking into HT's readership. A fresh round of price-cuts began in 1999. On March 19, 1999, HT cut its price, From Rs.1.50 to an all-time low of Re. 1 on all days except Sundays... READER’S PROPOSITION: READER’S PROPOSITION PowerPoint Presentation: HINDUSTAN TIMES TIMES OF INDIA HT READERS BALANCED MATURED CATCHY PHRASE EASY LANGUAGE LESS GOSSIPS ,MORE POLITICAL ORIENTED. SPICY ENTERTAINING INFOTAINMENT TOI READERS LIFELESS BORING PAGE 3 MISSING SPORTS PAGE ARE BETTER PRIDE OF INDIA TOP NEWS AND COMPANY SPECIFIC BRILLIANT PRESENTAION LIFE IF INDIANS Strategy : Strategy Delhi Rest of India Times of India Challenger-readers interest, life style of people Leader-city centric dailies ,combo offers Hindustan Times Leader- By targeting the political news readers. Challenger- By building the brand. COMPETITIVE STRATEGIES FOR MARKET LEADERS: COMPETITIVE STRATEGIES FOR MARKET LEADERS Expanding the total market- New customers New uses More usage PowerPoint Presentation: Defending the market share Position defense Preemptive defense Flank defense Counteroffensive defense Contraction defense COMPETITIVE STRATEGIES FOR MARKET CHALLENGER: COMPETITIVE STRATEGIES FOR MARKET CHALLENGER Defining the strategic objective and opponent(s) Choosing a general attack strategy Frontal attack Flank attack Encirclement attack Bypass attack Guerrilla warfare Monologue : Monologue Survey : Survey Questions For Discussion: : Questions For Discussion: In 2001, Hindustan Times decided to invest Rs. 4 billion to counter competition from the Times Of India. Do you Think the company’s strategy would help it to face competition from TOI? Analyst felt that Hindustan Times was spending all the money in the North. While some analysts felt that HT should enter Mumbai, others felt that it was too late. Do you think HT should enter Mumbai, or concentrate in northern India where it was an undisputed leader?