logging in or signing up Consumer-Behaviour-and-Customer-Satisfaction-Towards-Nokia-Mobile06 chandanparsadmba Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 792 Category: Business & Fin.. License: All Rights Reserved Like it (1) Dislike it (0) Added: November 22, 2010 This Presentation is Public Favorites: 1 Presentation Description No description available. Comments Posting comment... By: nikhiljain09394 (7 month(s) ago) i want to download this presentation kindly allow me to download Saving..... Post Reply Close Saving..... Edit Comment Close By: psrk56 (15 month(s) ago) Great Presentation Saving..... Post Reply Close Saving..... Edit Comment Close Premium member Presentation Transcript Customer Satisfaction of NOKIA Mobile in East Delhi : Customer Satisfaction of NOKIA Mobile in East Delhi Under the Supervisor: Mr. Amit Gupta (ERP consultant) C-DAC Noida Presented by: Chandan Parsad MBA (SEM) OBJECTIVE : OBJECTIVE To study the satisfaction level of consumers towards the NOKIA Mobile. Scope of Work : Scope of Work This study focus on the Product attributes like Features, Appearances, Battery backup, Audio output and Software compatibility of Mobile. This study help the NOKIA to recognize the factor which have more satisfaction level and which factor have more dissatisfaction level. Research Design Descriptive research design : Research Design Descriptive research design Methodology Primary source of data were utilized for study. Sampling Design For the purpose of the study, the data has been collected in different places of market especially in Retail shops, metro station & Shopping mall. 100 customers were randomly selected for study Statistical tool used : Statistical tool used Percentages., Chi- square analysis Nokia : Nokia Nokia is the world leader in mobility, driving the transformation and growth of the converging Internet and communications industries. Nokia make a wide range of mobile devices with services and software that enable people to experience music, navigation, video, television, imaging, game, business mobility and more. Handset Market Share Nokia: 59.5% Nokia have 300 millions Bollywood Songs data base. Chi Square : Chi Square Ho: There is no significant difference between sex of the respondents and their satisfaction with feature of Nokia phone Result : Reject this null hypothesis because cal value is grater than table value Slide 8: features Chi Square : Chi Square Ho: There is no significant difference between sex of the respondents and their satisfaction with appearances of Nokia phone Result : Reject this null hypothesis because cal value is grater than table value Slide 10: sex Chi Square : Chi Square Ho: There is no significant difference between age of the respondents and their satisfaction with battery backup of Nokia phone Result : Reject this null hypothesis because cal value is grater than table value Slide 12: battery Chi Square : Chi Square Ho: There is no significant difference between age of the respondents and their satisfaction with appearances of Nokia phone Result : Reject this null hypothesis because cal value is grater than table value Slide 14: Appearances Are you satisfied with price of Nokia mobile Phone ? : Are you satisfied with price of Nokia mobile Phone ? Que Are you satisfied with Advertisements of Nokia mobile Phone? : Are you satisfied with Advertisements of Nokia mobile Phone? Gender : Gender Slide 18: Classification based on satisfactory level Data Interpretation : Data Interpretation Audio Output:- In the above analysis, 26% of respondents are highly satisfied with the audio output, 54% of the respondent are satisfied, and 20% of respondents are not satisfied with this attribute. Camera/video:- In the above analysis, 28% of the respondent gave their opinion as highly satisfied with the features of the software compatiblity,52% of the respondents gave their opinion as satisfied,20% of the respondents were not satisfied. Software Capability:- In the above analysis, 37% of the respondent gave their opinion as highly satisfied with the features of the software compatiblity,48% of the respondents gave their opinion as satisfied,15% of the respondents were not satisfied. Con. : Con. Built in memory:- In the above analysis, 21% of the respondent gave their opinion as highly satisfied with the features of the built in memory,55% of the respondents gave their opinion as satisfied,24% of the respondents were not satisfied. Accessories:-In the above analysis, 24% of the respondent gave their opinion as highly satisfied with the features of the accesories,56% of the respondents gave their opinion as satisfied,20% of the respondents were not satisfied. From the survey undertaken 36% are highly satisfied with its brand image Con. : Con. Appearance:- In the above analysis, 28% of the respondent gave their opinion as highly satisfied with the appearance,52% of the respondents gave their opinion as satisfied,20% of the respondents were not satisfied. Battery backup:- In the above analysis, 40% of the respondent gave their opinion as highly satisfied with the battery,40% of the respondents gave their opinion as satisfied,20% of the respondents were not satisfied. Services provided by service center :- In the above analysis, 21% of the respondent gave their opinion as highly satisfied with the services,52% of the respondents gave their opinion as satisfied,27% of the respondents were not satisfied. SUGGESTIONS : SUGGESTIONS Most of the respondents were satisfied with the price, company image and Battery backup of Nokia. So it is suggested that the same standard is to the maintained. Factors like after service, audio output, software compatibility and special features are admired the respondents, hence this features has to be continued. Regarding built in memory and brand image, a few of the respondents expressed their dissatisfaction. so this factor has to be improved with a view to attract more customers and to retain the existing customers. CONCLUSIONS : CONCLUSIONS The important product attributes of any Mobile like price and company image have received favorable appreciation from the respondents. Product attributes like battery backup, appearances, software compatibility and audio output have also been appreciated. It is certified that the consumer behavior concept is an unpredictable one in any kind of market But this study has attempted its best to reveal the same. Slide 24: Thank you for your attention ! 24 You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.
Consumer-Behaviour-and-Customer-Satisfaction-Towards-Nokia-Mobile06 chandanparsadmba Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 792 Category: Business & Fin.. License: All Rights Reserved Like it (1) Dislike it (0) Added: November 22, 2010 This Presentation is Public Favorites: 1 Presentation Description No description available. Comments Posting comment... By: nikhiljain09394 (7 month(s) ago) i want to download this presentation kindly allow me to download Saving..... Post Reply Close Saving..... Edit Comment Close By: psrk56 (15 month(s) ago) Great Presentation Saving..... Post Reply Close Saving..... Edit Comment Close Premium member Presentation Transcript Customer Satisfaction of NOKIA Mobile in East Delhi : Customer Satisfaction of NOKIA Mobile in East Delhi Under the Supervisor: Mr. Amit Gupta (ERP consultant) C-DAC Noida Presented by: Chandan Parsad MBA (SEM) OBJECTIVE : OBJECTIVE To study the satisfaction level of consumers towards the NOKIA Mobile. Scope of Work : Scope of Work This study focus on the Product attributes like Features, Appearances, Battery backup, Audio output and Software compatibility of Mobile. This study help the NOKIA to recognize the factor which have more satisfaction level and which factor have more dissatisfaction level. Research Design Descriptive research design : Research Design Descriptive research design Methodology Primary source of data were utilized for study. Sampling Design For the purpose of the study, the data has been collected in different places of market especially in Retail shops, metro station & Shopping mall. 100 customers were randomly selected for study Statistical tool used : Statistical tool used Percentages., Chi- square analysis Nokia : Nokia Nokia is the world leader in mobility, driving the transformation and growth of the converging Internet and communications industries. Nokia make a wide range of mobile devices with services and software that enable people to experience music, navigation, video, television, imaging, game, business mobility and more. Handset Market Share Nokia: 59.5% Nokia have 300 millions Bollywood Songs data base. Chi Square : Chi Square Ho: There is no significant difference between sex of the respondents and their satisfaction with feature of Nokia phone Result : Reject this null hypothesis because cal value is grater than table value Slide 8: features Chi Square : Chi Square Ho: There is no significant difference between sex of the respondents and their satisfaction with appearances of Nokia phone Result : Reject this null hypothesis because cal value is grater than table value Slide 10: sex Chi Square : Chi Square Ho: There is no significant difference between age of the respondents and their satisfaction with battery backup of Nokia phone Result : Reject this null hypothesis because cal value is grater than table value Slide 12: battery Chi Square : Chi Square Ho: There is no significant difference between age of the respondents and their satisfaction with appearances of Nokia phone Result : Reject this null hypothesis because cal value is grater than table value Slide 14: Appearances Are you satisfied with price of Nokia mobile Phone ? : Are you satisfied with price of Nokia mobile Phone ? Que Are you satisfied with Advertisements of Nokia mobile Phone? : Are you satisfied with Advertisements of Nokia mobile Phone? Gender : Gender Slide 18: Classification based on satisfactory level Data Interpretation : Data Interpretation Audio Output:- In the above analysis, 26% of respondents are highly satisfied with the audio output, 54% of the respondent are satisfied, and 20% of respondents are not satisfied with this attribute. Camera/video:- In the above analysis, 28% of the respondent gave their opinion as highly satisfied with the features of the software compatiblity,52% of the respondents gave their opinion as satisfied,20% of the respondents were not satisfied. Software Capability:- In the above analysis, 37% of the respondent gave their opinion as highly satisfied with the features of the software compatiblity,48% of the respondents gave their opinion as satisfied,15% of the respondents were not satisfied. Con. : Con. Built in memory:- In the above analysis, 21% of the respondent gave their opinion as highly satisfied with the features of the built in memory,55% of the respondents gave their opinion as satisfied,24% of the respondents were not satisfied. Accessories:-In the above analysis, 24% of the respondent gave their opinion as highly satisfied with the features of the accesories,56% of the respondents gave their opinion as satisfied,20% of the respondents were not satisfied. From the survey undertaken 36% are highly satisfied with its brand image Con. : Con. Appearance:- In the above analysis, 28% of the respondent gave their opinion as highly satisfied with the appearance,52% of the respondents gave their opinion as satisfied,20% of the respondents were not satisfied. Battery backup:- In the above analysis, 40% of the respondent gave their opinion as highly satisfied with the battery,40% of the respondents gave their opinion as satisfied,20% of the respondents were not satisfied. Services provided by service center :- In the above analysis, 21% of the respondent gave their opinion as highly satisfied with the services,52% of the respondents gave their opinion as satisfied,27% of the respondents were not satisfied. SUGGESTIONS : SUGGESTIONS Most of the respondents were satisfied with the price, company image and Battery backup of Nokia. So it is suggested that the same standard is to the maintained. Factors like after service, audio output, software compatibility and special features are admired the respondents, hence this features has to be continued. Regarding built in memory and brand image, a few of the respondents expressed their dissatisfaction. so this factor has to be improved with a view to attract more customers and to retain the existing customers. CONCLUSIONS : CONCLUSIONS The important product attributes of any Mobile like price and company image have received favorable appreciation from the respondents. Product attributes like battery backup, appearances, software compatibility and audio output have also been appreciated. It is certified that the consumer behavior concept is an unpredictable one in any kind of market But this study has attempted its best to reveal the same. Slide 24: Thank you for your attention ! 24