Internet marketing - Latest trends and updates 2018

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Know about the latest trends and updates in internet marketing 2018.

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Presentation Transcript

Latest Trends & Technologies in Digital Marketing:

Latest Trends & Technologies in Digital Marketing

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1. Accelerated mobile pages // Avail faster loading time //

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2. Mobile responsiveness // Device friendly designs that is applicable for all types of browsers //

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3. Big Data // Insights about market and customer (predictive analytics ) //

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4 . User generated content // Give positive reviews and ratings about your product / service //

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5 . Rich Snippets // Implementation of schema.org //

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6. Google voice search // Google’s voice recognition software that would revolutionize the search world //

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7 . Mobile-first indexing // Mobile web pages get high importance than the desktop version //

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8. Maccabees Update // Latest algorithm update of Google server. Improves the relevancy factor of searches //

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9. Google Trends // Get the in-depth idea about the viral topics & trending search queries //

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Meta-description length update // Google server update: Meta description - character limit has been extended to 300 characters //

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Multi-channel marketing // Marketing via various social media channels, display network and multiple channels to reach the targeted audience //

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The Internet of Things ( IoT ) // Network of physical devices, vehicles, home appliances and other items embedded with electronics, software, sensors, actuators, and connectivity //

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Customer experience optimization // Improving the overall customer experience in your website //

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Enhanced graphics // Internet users show interest towards the visual content //

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Interactive content marketing // Publish quiz, polls and other form of entertaining content in social media channels //

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Marketing automation // Use tools to automate the social media marketing, email marketing, etc.. //

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