Group 1 Trend Analysis

eReader Trends in the Industry : 

eReader Trends in the Industry Group 1: Ming Aguilar, Christine Edwards, Lavonne Jahnke and Jimmy Phavasiri INFO678 Professor Zach

Industry Description : 

Industry Description A highly competitive industry with many eReader devices already on the market and a stream of new entrants all vying for market share and dominance Rapidly changing field of competitors, services, content and consumer demands Activities in the eReader Industry affect publishing, book retail outlets, authors and consumers

Industry Stakeholders : 

Industry Stakeholders eReader Manufacturers & Developers eBook Retailers & Distributors Publishers Authors Consumers

Trend 1: eReaders will be Multi-Purpose Devices : 

Trend 1: eReaders will be Multi-Purpose Devices The eReader-only device will fade away Devices will need to be multi-purpose eReaders, internet capable, wireless with large storage capabilities eReaders will be multi-format compatible However, in the long-term, two format standards will be established: ePUB and PDF ePUBcheck Validation tool for ePUB

Trend 2: Communication and Technology Advancements Change Life Styles : 

Trend 2: Communication and Technology Advancements Change Life Styles Multi-Tasking Stickiness Time is Precious

Trend 3: Consumerism Drives Competition and Technology : 

Trend 3: Consumerism Drives Competition and Technology Consumerism is still growing in the midst of economic decline – pushes competition for easier and cheaper access Free content, fully-wireless downloading

Impacts on eReader Industry : 

Impacts on eReader Industry Evolve or Die? “Enriched eBooks”, books are no longer static e-Ink, LCD, or both? How to capture the advantages of the two ? Innovation is key Constant exploration of features and apps Must keep up with the demands of consumers

Impact on Consumers : 

Impact on Consumers Devices to simplify life, while offering convenience and entertainment in Insomnia Prices are low now, but for how long? Luxury goods = digital divide in wireless carriers usage fees Addiction/Withdrawal in ADHD cases

Impact on Other Industries : 

Impact on Other Industries Publishing Reduction in Overhead “Wholesale” model to “Agency” Model New negotiations affect authors Partnerships w/ Retail Outlets in foot traffic, in sales Pharmaceuticals ADHD and Insomnia treatment products and services

Slide 10: 

eTextbooks replace traditional textbooks Students demand personal eReaders and free eTextbooks Donations of eTextbooks and eBooks to schools create a new demographic of future purchasers Bundling of course packs Additional academic products eTextbooks resell market at campus bookstores and libraries Scenario 1: eTextbooks Become Standard Tools for Learning

Slide 11: 

Google will acquire Alex, the eReader by Spring Design Google Android OS, open source Free Google content Multi-purpose, multi-format, touch screen, WiFi, dual display, internet browsing, Android apps, video and music Primary delivery method of the Google Edition collection Won 2010 eReader award by LAPTOP Magazine Scenario 2: Google Dominates the eReader Industry

Slide 12: 

Apple, Google, and Amazon will define the eReader industry, possibly rename it Multi-format compatible, ePub becomes official standard Multimedia enhancements of eBooks Prices increase, then decrease Growth of apps Robust hardware, anti-glare color screen, easy scrolling, text-to-speech capability Big Three will not be restricted to only eBooks Scenario 3: The New Big Three Standardize Minimum Requirements

Thank You… : 

Thank You… …. for viewing our presentation… Christine, Lavonne, Jimmy and Ming