Persuasive Techniques

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Persuasive techniques : 

Persuasive techniques

Persuasive techniques : 

Persuasive techniques Pathos Ethos Logos Summarized by Aristotle 1000s of years ago Lunsford, A. A., Ruszkiewicz, J. J., & Walters, K. (2010). Everything’s an argument with readings (5th ed.). Boston: Bedford / St. Martin’s.

Consider this Social issue : 

Consider this Social issue Consider this social issue as we examine persuasive techniques. Senior citizens should not be expected to pay taxes that support public schools. Beers, K. & Odell, L. (Eds.). (2006). Elements of literature: Essentials of American literature. Evanston, IL: Holt McDougal.

Pathos = emotion : 

Pathos = emotion Appeals to Emotion We all make decisions based on emotion from time to time Powerful tools that influence what we think and believe Word choice is very important Lunsford, A. A., Ruszkiewicz, J. J., & Walters, K. (2010). Everything’s an argument with readings (5th ed.). Boston: Bedford / St. Martin’s.

Emotional appeals : 

Emotional appeals Emotional appeals consist of language and anecdotes that arouse strong feelings. Senior taxpayers are sick and tired of seeing their taxed used to support expensive nonacademic programs like wrestling. Beers, K. & Odell, L. (Eds.). (2006). Elements of literature: Essentials of American literature. Evanston, IL: Holt McDougal.

Ethos = Credibility : 

Ethos = Credibility Based on character and trustworthiness You convince your audience through your character If a speaker can get our trust, we are more likely to be persuaded We want to know if they are an authority, credible, and have good motivation Show respect to other points of view Correctly document your sources Lunsford, A. A., Ruszkiewicz, J. J., & Walters, K. (2010). Everything’s an argument with readings (5th ed.). Boston: Bedford / St. Martin’s.

Appeals based on credibility : 

Appeals based on credibility I am a war veteran who loves my country and was willing to die for my country. Our children are our future, and we must be willing to support them through our tax dollars.

Logos = Reasoning : 

Logos = Reasoning Based on facts and reasons Hard Evidence Facts Statistics Surveys and Polls Reason and Common Sense Ethical Appeals Cultural Assumptions and Values Most important technique Make a claim and back it up with evidence Lunsford, A. A., Ruszkiewicz, J. J., & Walters, K. (2010). Everything’s an argument with readings (5th ed.). Boston: Bedford / St. Martin’s.

Logical appeal : 

Logical appeal Because 85 percent of the taxpayers are senior citizens and do not have school-age children, they should not be expected to pay for academic expenses. The school budget should be cut. Beers, K. & Odell, L. (Eds.). (2006). Elements of literature: Essentials of American literature. Evanston, IL: Holt McDougal.

Ethical appeals : 

Ethical appeals Ethical appeals are arguments based on widely accepted values or moral standards. America has a long-standing tradition in which every taxpayer is obliged to support the education of our young people. If it were not for the help of all taxpayers, our young people would not get the future they deserve. Beers, K. & Odell, L. (Eds.). (2006). Elements of literature: Essentials of American literature. Evanston, IL: Holt McDougal.

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