May09CRIblogUpdate

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The Carpet and Rug Institute Blog – Second Update :Simple Marketing Now LLC – http://SimpleMarketingNow.com © 2009 The Carpet and Rug Institute Blog – Second Update May 2009 Christine B. Whittemore 6/1/09

May Recap :Simple Marketing Now LLC – http://SimpleMarketingNow.com © 2009 May Recap 8 stories published Total posts = 16 May themes: CARE, facts re: allergies/carpet, SOA, PFOA Subscribers as of 5/30/09: 85 Email: 78 [additional 18 ‘unverified’] Following up to facilitate verification

Google Analytics – April 2009 :Simple Marketing Now LLC – http://SimpleMarketingNow.com © 2009 Google Analytics – April 2009 Soft Launch CRI Mkt Issues Meeting SMN PR First post

Google Analytics – May 2009It helps to talk up the CRI Blog :Simple Marketing Now LLC – http://SimpleMarketingNow.com © 2009 Google Analytics – May 2009It helps to talk up the CRI Blog BR note to CRI Membership Note to CARE Members Note: scale has increased! from 40 to 90

No Surprise: April Traffic Came From Industry :Simple Marketing Now LLC – http://SimpleMarketingNow.com © 2009 No Surprise: April Traffic Came From Industry Google Anal: 4/6-4/30/09 Goal: have Majority of Traffic Resulting from Search engines And, have strong referring sites.

Same for May, But Search Engine Traffic Growing! :Simple Marketing Now LLC – http://SimpleMarketingNow.com © 2009 Same for May, But Search Engine Traffic Growing! Improvement!

Top Posts… :Simple Marketing Now LLC – http://SimpleMarketingNow.com © 2009 Top Posts…

Sitemeter Data as of 5/30/09 :Simple Marketing Now LLC – http://SimpleMarketingNow.com © 2009 Sitemeter Data as of 5/30/09 Note: data Doesn’t exactly Match Google Analytics data. Per GA, total Visits = 557

Monitoring Keywords on Google… :Simple Marketing Now LLC – http://SimpleMarketingNow.com © 2009 Monitoring Keywords on Google… Carpet and Rug Institute Blog 4/21/09 = #22 [i.e., page 3 of Google search] 5/1/09 = #19 [i.e., bottom page 2 of search results] 5/29/09 = #3 CRI Blog 5/29/09 = #10 [and #4 per SMN press release] Carpet allergy allergies = 0 Carpet asthma = #2 5/29/09 Health Magazine carpet = #1 5/29/09 Carpet environment = #12 5/29/09

Final Thoughts for May 2009 :Simple Marketing Now LLC – http://SimpleMarketingNow.com © 2009 Final Thoughts for May 2009 Strong industry subscription base Blog has started generating comments 7 so far [+ via 1 email] Technorati rank 2,475,842 [authority 1] at end of April 1,725,300 [authority 2] at end of May ** Still early Continue to establish themes/keywords and develop relevant content