ExecuNet Meeting: Social Media Primer :Simple Marketing Now LLC – http://SimpleMarketingNow.com Copyright © 2009 ExecuNet Meeting: Social Media Primer Christine B. Whittemore 4/17/09


Today’s Primer Outline :Simple Marketing Now LLC – http://SimpleMarketingNow.com Copyright © 2009 Today’s Primer Outline What is social media? How is it relevant to you? Particularly in a job search How to get started?


What is Social Media? :Simple Marketing Now LLC – http://SimpleMarketingNow.com Copyright © 2009 What is Social Media? Markets are conversations.


More Specifically… :Simple Marketing Now LLC – http://SimpleMarketingNow.com Copyright © 2009 More Specifically…


Tools and Platforms :Simple Marketing Now LLC – http://SimpleMarketingNow.com Copyright © 2009 Tools and Platforms Easy to use Mostly free Facilitate conversation Means to an end These are…


How Is It Relevant To You? :Simple Marketing Now LLC – http://SimpleMarketingNow.com Copyright © 2009 How Is It Relevant To You? It affects all of us Consumer, professional, researcher, networker, job searcher, consultant It isn’t going away Why not be part of it? The most powerful tool for personal branding and reinvention available Create value and share with others


Are You Familiar With… :Simple Marketing Now LLC – http://SimpleMarketingNow.com Copyright © 2009 Are You Familiar With… Blogs?


What Is A Blog? :Simple Marketing Now LLC – http://SimpleMarketingNow.com Copyright © 2009 What Is A Blog? Web-log – an online journal with frequent articles on related subjects Most recent post first Searchable Comments Check out the sidebar Links to relevant resources, references Subscription mechanism Info about author[s]


Who Reads Blogs? :Simple Marketing Now LLC – http://SimpleMarketingNow.com Copyright © 2009 Who Reads Blogs? Per e-Marketer: 2007: 50% of US Internet population read blogs monthly 2012: projected to increase to 67%


Who Reads On a Weekly Basis? :Simple Marketing Now LLC – http://SimpleMarketingNow.com Copyright © 2009 Who Reads On a Weekly Basis? Millennials [13-24] 55% Gen Xers [25-41] 42% Baby Boomers [42-60] 27% Matures [61-75] 16% Overall: 36% Source: e-Marketer and Mack Collier MarketingProfs Webinar “Not Blogging Yet?”


Who Creates Blogs? :Simple Marketing Now LLC – http://SimpleMarketingNow.com Copyright © 2009 Who Creates Blogs? 2007: 12% of US Internet population Projected to increased to 16% by 2012 More specifically: Millennials [13-24] 35% Gen Xers [25-41] 25% Baby Boomers [42-60] 7% Matures [61-75] 1% Overall: 18% Source: e-Marketer and Mack Collier MarketingProfs Webinar “Not Blogging Yet?”


By 2012 in the U.S.: :Simple Marketing Now LLC – http://SimpleMarketingNow.com Copyright © 2009 By 2012 in the U.S.: 145 million people will read blogs monthly 35 million people will create blog content 33% increase Blogs = Primary communication tool Channel for connecting with customers For marketers & professionals: Best to get started! Source: e-Marketer and Mack Collier MarketingProfs Webinar “Not Blogging Yet?”


How To Get Started… :Simple Marketing Now LLC – http://SimpleMarketingNow.com Copyright © 2009 How To Get Started… Start ‘listening’ Find search terms of interest and: Enter them into a search engine Search Google Blogs and Technorati - http://technorati.com Create ‘Google alerts’ - www.google.com/alerts


Explore Blogs Of Interest :Simple Marketing Now LLC – http://SimpleMarketingNow.com Copyright © 2009 Explore Blogs Of Interest Consider http://alltop.com – an aggregator of all the top news, blogs, etc. When you identify blogs of interest Subscribe to them RSS in a ‘feedreader’ Google reader Bloglines Email updates


How To Subscribe :Simple Marketing Now LLC – http://SimpleMarketingNow.com Copyright © 2009 How To Subscribe Go to: http://flooringtheconsumer.blogspot.com On right hand column, see ? Enter email Transcription popup window Look for confirmation email Open confirmation email Click on link within You are verified! New postings emailed directly to you


Are You Familiar With… :Simple Marketing Now LLC – http://SimpleMarketingNow.com Copyright © 2009 Are You Familiar With… Twitter?


What Is Twitter? :Simple Marketing Now LLC – http://SimpleMarketingNow.com Copyright © 2009 What Is Twitter? Micro-blogging platform [140 characters or less] – http://twitter.com Search: http://search.twitter.com Start following Individuals [bloggers of interest?] Organizations


Check Out :Simple Marketing Now LLC – http://SimpleMarketingNow.com Copyright © 2009 Check Out Twitter Reference Tools Twitter Yellow Pages, i.e., Twellow. Or, explore WeFollow Look for publications of interest [NYT, NPR…] Observe how people interact Notice ‘tinyurls’ Compressed website URLs


Start Participating… :Simple Marketing Now LLC – http://SimpleMarketingNow.com Copyright © 2009 Start Participating… Comment on blogs Interact on Twitter Answer LinkedIn questions Join groups and participate Beware of code of conduct Offer value Think of others first When in doubt, observe before rushing in


Remember: :Simple Marketing Now LLC – http://SimpleMarketingNow.com Copyright © 2009 Remember: Authenticity matters Don’t pretend to be someone you aren’t Transparency is key When in doubt, disclose Must be willing to enter into conversation and be there for the long haul Online reputation building Like being invited into someone’s home


Do You Have a Passion? :Simple Marketing Now LLC – http://SimpleMarketingNow.com Copyright © 2009 Do You Have a Passion? Consider blogging about it Contribute to other blogs Establish your own presence Pick a platform you are comfortable with It’s a commitment It’s an opportunity


Social Media Enables Conversations :Simple Marketing Now LLC – http://SimpleMarketingNow.com Copyright © 2009 Social Media Enables Conversations Find and express your voice Contribute to the shaping of ideas Reinvent yourself Discover a rich, vibrant, intelligent community of passionate thinkers Connect with them


Resources :Simple Marketing Now LLC – http://SimpleMarketingNow.com Copyright © 2009 Resources Dan Schawbel – Personal Branding Blog http://personalbrandingblog.com/ Jason Alba – JibberJobber Blog http://www.jibberjobber.com/blog/ Linsey Levine – CareerCounsel http://www.linseylevine.com/ On setting up blogs: http://flooringtheconsumer.blogspot.com/2008/03/blogger-must-haves-backups-and-tags.html


Who Is Christine B. Whittemore? :Simple Marketing Now LLC – http://SimpleMarketingNow.com Copyright © 2009 Who Is Christine B. Whittemore? Recognized industry thought leader Marketing to women & the retail experience Marketing with social media Flooring The Consumer blog – June 2006 AdAge Power 150 Marketing Blog M20 Client-Side Marketer MarketingProfs and AMA Mplanet blog contributor White Paper: “A Firsthand Tale of Adopting Web 2.0 Technology to Build Brand” Profiled in Customer Experience Crossroads as case study


My Personal Marketing Blog :Simple Marketing Now LLC – http://SimpleMarketingNow.com Copyright © 2009 My Personal Marketing Blog Flooring The Consumer weblog http://flooringtheconsumer.blogspot.com Launched June 2006


My Company Blog & Newsroom :Simple Marketing Now LLC – http://SimpleMarketingNow.com Copyright © 2009 My Company Blog & Newsroom Simple Marketing Blog http://SimpleMarketingBlog.com Launched March 2009


Contact Information: :Simple Marketing Now LLC – http://SimpleMarketingNow.com Copyright © 2009 Contact Information: Christine Whittemore, Chief Simplifier Simple Marketing Now LLC cbwhittemore [at] SimpleMarketingNow.com Sites: Flooring The Consumer http://SimpleMarketingNow.com http://SimpleMarketingBlog.com


Slide 28:Simple Marketing Now LLC – http://SimpleMarketingNow.com Copyright © 2009 Thank You!