Competitive Analysis :
Concept of Competition
The extent of competition – rivalry, competitive struggle in the market
The individual competitors – the collective name for all its competitors Competitive Analysis
Goal and Structure of the Industry :
Goal and Structure of the Industry Explicit Goal in terms of the Industry Analysis
Slide 5:
Factors of Industry Analysis in terms of Structure
Macroenvironmental Factors :
Macroenvironmental Factors
Factors related to Industry Structure :
Factors related to Industry Structure
Market Attractiveness :
Measure of the profit possibilities that lie within the structure of a particular industry or market. Market Attractiveness
BCG Matrix :
BCG Matrix
Slide 11:
Limited Expansion of Harvest Divest Build Selectively Protect and Refocus
Slide 12:
Presented by:
Cenzon, Niña Raphaela
Alaras, Alvin
Forbille, Krizelle
Jayson