Delphi technique :
Delphi technique The Delphi technique helps to capture the knowledge of diverse experts while avoiding the disadvantages of traditional group meetings.
Role playing :
Role playing In a role play, people are assigned the roles of market parties and everyone is required to create a plan based on his or her own objectives.
Importance of the customers :
Importance of the customers
Data sources :
Data sources
Why bother Analyze competitors? :
Why bother Analyze competitors?
Important roles of competitor analysis in strategic planning :
Important roles of competitor analysis in strategic planning To help management understand their competitive advantages/ disadvantages relative to competitors.
To generate understanding of competitor’s past, present (and most importantly) future strategies.
To provide an informed basis to develop strategies to achieve competitive advantage in the future
To help forecast the returns that may be made from future investments
Sources of information :
Sources of information Recorded data
Annual report & accounts
Press releases
Newspaper articles
Analysts reports
Regulatory reports
Government reports
Presentations / speeches
Sources of information :
Sources of information Observable data
Pricing / price lists
Advertising campaigns
Promotions
Tenders
Patent applications
Sources of Information :
Sources of Information Opportunistic data
Meetings with suppliers
Trade shows
Sales force meetings
Seminars / conferences
Recruiting ex-employees
Discussion with shared distributors
Social contacts with competitors