Godrej Aadhaar

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Category: Education
     
 

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Marketing Model

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Presentation Transcript

Slide 1: 

Presented by, Sarah Deori (08030247096); Utkarsh Verma (08030247101); Vandan Joshi (08030247102); Vijay Deep Shukla (08030247103); Chineah Rowin (08030247106).

Company Profile : : 

Company Profile : Godrej Agrovet is a subsidiary of Godrej Industries Ltd. GIL holds 57% share of Godrej Agrovet. Godrej Aadhaar is a program of Godrej Agrovet for rural India with its motto as - “Khushiyon ka, Khushhali ka”

Introduction : : 

Introduction : Offers great value proposition “Unnati Ghar Sansaar and Gaon” Multi category retail service and retail outlet Started in December 2003 in Manchar, Pune District. Aadhaar Centres - Maharashtra, Gujarat, Punjab, Haryana, Andhra Pradesh, Tamil Nadu, Orissa and West Bengal.

Objective : : 

Objective : Improve productivity Higher returns Improved cost benefit ratio Offers crop advisory services Soil and water testing services Buy back of output Crop finance

Working Profile : : 

Working Profile : It services around 20 villages in its radius. Team of qualified Agronomists who interacts with farmers on a daily basis Educate the farmers on farm practices. Better productivity.

Services : : 

Services : These centres provide valuable technical guidance, soil & water testing services. They also retail quality products of leading companies. Aadhaar centres also a facilitate credit to farmers and provide a platform to sell their produce, buy back of output, crop finance. Supply of agri-inputs and animal feeds. Transfer of information (weather, price, and demand supply). Door-to-Door delivery of products among other things. To farmers, it’s a complete solution under one roof.

Services : : 

Services : On the basis of feed back they have also developed : Basic food Grocery Apparel Footwear to furniture Kitchenware Home appliances Value-added services including Banking, Postal Services Pharmacy

Collaborations : : 

Collaborations :

Thank You ! : 

Thank You !