MY ORIGINAL RESUME

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?

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about me I am good at …

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Working in team Taking initiatives Learning quickly Marketing Communication Public relations Networking

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My internships My professional choices were always considered … Step 1: Learn the basis of marketing in the hospitality industry environment .

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I worked as Assistant Marketing Executive for a great brand… 2008

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MY MISSIONS The Essence fashion show: an « Eye on Fashion » Organize the event Canvass sponsors Find entertainment Winter packages Design advertising Create a database of potential customers

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My internships Then , I decided to see how marketing works in a smaller structure and with a 5-star standard Step 2 : work closely with the Marketing Manager and get more responsibilities

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I was Assistant Marketing Manager in a Relais & Châteaux property 2010

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Create and promote new winter packages Make sales reports & analyse them … identify who are our customers and think about new opportunities Manage the website - redesign Organise the hotel presence on events

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My internships But marketing in hotel industry is also linked with communication and PR Step 3 : be multitalented ! I decided to learn from the expertise of one of the best PR companies in the world…

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2011 I currently work as a member of a PR team in Eleven PR NZ, a branch of TBWA . ( Omnicom Group) …But, how this can be interesting for you ? Let me show you …

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“The hospitality industry is particularly vulnerable to the social networking phenomenon.” I learnt how to manage the image of a company on these networks . “Consumers are turning for travel advice to their friends, and making decisions based on what’s being said, for good or bad.” What customers are saying about your hotel ? I find information, analyse and also keep an eye on competition . Goal: Re - evaluate customer’s needs => Weekly Social Media Reports SO

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MY FUTURE INTERNSHIP Last step … Find internship 6 months (or more) Head office Hotel | Paid M arketing PR Interested ?

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Now , how I can help you ?

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Estelle CASTETS castets.e@gmail.com estelle.castets@inseec-france.com Marketing & PR Intern Hospitality industry