logging in or signing up social media marketing : lets get your business buzzing cande111 Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 122 Category: Business & Fin.. License: All Rights Reserved Like it (0) Dislike it (0) Added: July 14, 2011 This Presentation is Public Favorites: 0 Presentation Description Envigo provides Social Media Marketing Services to track customer behaviour, brand mentions and to monitor and influence social conversations. Comments Posting comment... Premium member Presentation Transcript A study of Indian Brands on Facebook: A study of Indian Brands on Facebook Conducted by Envigo Marketing Pvt Ltd www.envigo.co.ukSlide 2: Study Design The study covers more than 30 Indian brand pages on Facebook. It captures the activity on the page in terms of Change in number of fans Type of post Engagement Analysis Correlation between number of fans and engagement The data has been captured over a period of 4 months Industries Covered Automobile Aviation Education Electronics FMCG Hotels Insurance Pharmaceuticals Retail Telecommunication Television & Media TravelBrands covered: Brands covered » Aircel »Mahindra Scorpio » Amity University »Idea Cellular »ITC Welcomgroup Hotels » Fortune Hotels »Close Up »Vogue »Virgin Mobile »Nokia » Foodles » Sanjeev Kapoor »MTV »Casino Royale »Dish True HD »Samsung »Hippo » Spicejet » Havells » Zoozoo » Revital » Preventition Magazine » Ixigo »Pantaloons »Bajaj Auto »National Geographic Channel » Eno » Chings »Star Plus »Shoppers Stop »Pepsi »Horn Ok Please »Max Bupa » Bipasha Basu »HBOSnapshot of the Study: Snapshot of the StudyGrowth in Fans: Growth in Fans Fan Growth Inferences: Impact of advertising on Fan growth Analysis of themes/FB campaigns Change in fans due to campaigns Viral impact of campaigns Qualitative analysis of type of post Identify contexts that get maximum engagement Relation between engagement & number of fans Brand wise AnalysisSlide 7: Inferences: Engagement analysis of posts Qualitative analysis of posts Viral impact of post types Post wise Average E-score Brand wise AnalysisIndustry wise Analysis: Industry wise Analysis Best practices The prevalent Facebook trends E-score bands according to the number of fans - Correlation between fans and engagement Ratio of passive engagement/active engagement Content classification based on engagementWho should use this study?: Who should use this study? Social media marketers Brand managers Planners Marketing professionals PR professionalswww.envigo.co.uk : www.envigo.co.uk To access the full report please contact us at: info@envigo.co.uk You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.
social media marketing : lets get your business buzzing cande111 Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 122 Category: Business & Fin.. License: All Rights Reserved Like it (0) Dislike it (0) Added: July 14, 2011 This Presentation is Public Favorites: 0 Presentation Description Envigo provides Social Media Marketing Services to track customer behaviour, brand mentions and to monitor and influence social conversations. Comments Posting comment... Premium member Presentation Transcript A study of Indian Brands on Facebook: A study of Indian Brands on Facebook Conducted by Envigo Marketing Pvt Ltd www.envigo.co.ukSlide 2: Study Design The study covers more than 30 Indian brand pages on Facebook. It captures the activity on the page in terms of Change in number of fans Type of post Engagement Analysis Correlation between number of fans and engagement The data has been captured over a period of 4 months Industries Covered Automobile Aviation Education Electronics FMCG Hotels Insurance Pharmaceuticals Retail Telecommunication Television & Media TravelBrands covered: Brands covered » Aircel »Mahindra Scorpio » Amity University »Idea Cellular »ITC Welcomgroup Hotels » Fortune Hotels »Close Up »Vogue »Virgin Mobile »Nokia » Foodles » Sanjeev Kapoor »MTV »Casino Royale »Dish True HD »Samsung »Hippo » Spicejet » Havells » Zoozoo » Revital » Preventition Magazine » Ixigo »Pantaloons »Bajaj Auto »National Geographic Channel » Eno » Chings »Star Plus »Shoppers Stop »Pepsi »Horn Ok Please »Max Bupa » Bipasha Basu »HBOSnapshot of the Study: Snapshot of the StudyGrowth in Fans: Growth in Fans Fan Growth Inferences: Impact of advertising on Fan growth Analysis of themes/FB campaigns Change in fans due to campaigns Viral impact of campaigns Qualitative analysis of type of post Identify contexts that get maximum engagement Relation between engagement & number of fans Brand wise AnalysisSlide 7: Inferences: Engagement analysis of posts Qualitative analysis of posts Viral impact of post types Post wise Average E-score Brand wise AnalysisIndustry wise Analysis: Industry wise Analysis Best practices The prevalent Facebook trends E-score bands according to the number of fans - Correlation between fans and engagement Ratio of passive engagement/active engagement Content classification based on engagementWho should use this study?: Who should use this study? Social media marketers Brand managers Planners Marketing professionals PR professionalswww.envigo.co.uk : www.envigo.co.uk To access the full report please contact us at: info@envigo.co.uk