Individualism-Collectivism : Individualism-Collectivism As Noted In:In the Company of Others
an introduction to communication
J. Dan Rothwell Individualism : Individualism “me” consciousness
loosely linked to each other
largely independent of group identification
chiefly motivated by their own preferences, needs, and goals
(Rothwell, 2010) Individualism : Individualism Emphasis is placed on the self
Communicate as individuals and pay little attention to a person’s group membership
Decision making is based on the individual
Conversations are based on the words “independence, self, privacy, and rights”
(Rothwell, 2010) Slogan : Slogan “I GOTTA BE ME; I GOTTA BE FREE”(Rothwell, 2010) Collectivist : Collectivist “we” consciousness
Closely linked to one or more groups
Commitment to valued groups (family, organizations) is important
Downplay personal goals in favor of advancing goals of a valued group
(Rothwell, 2010) Collectivism Proverbs & Adages : Collectivism Proverbs & Adages Chinese Proverb:
“No need to know the person, only the family”
“It takes a village to raise a child”
(Rothwell, 2010) Slide 8: Some Individualist cultures include
(Rothwell, 2010) Slide 9: Approximately 70% of the world’s population lives in collectivist cultures.
(Rothwell, 2010) Slide 10: Some Collectivist cultures include
(Rothwell, 2010) Slide 13: Differences
Cultures Slide 14: Poll of East Asian countries and the United States: “Which of the following are critically important to your people?”
1.An orderly society- Asians: 70%, Americans: 11%
2. Personal Freedom-Asians: 32%, Americans: 82%
3. Individual Rights-Asians: 29%, Americans: 73%
(Rothwell, 2010) Slide 15: Finishing the statement “I Am…”
Students from collectivist cultures: finish with social identity
Students from individualist cultures: finish with personal traits
(Rothwell, 2010) Slide 16: Attributions for behavior
Individualist Cultures are more likely to place heavier emphasis on personal characteristics.
Collectivist Cultures are more likely to place heavier emphasis on situational influences.
(Rothwell, 2010) Quiz Time : Quiz Time Are you Individualist or Collectivist?
Do you prefer to be direct and forthright when you talk with people?
Do you enjoy being unique and different from others in many ways?
Do you like your privacy?
Do you like to demonstrate your abilities to others?
When you succeed, is it usually because of your abilities? Slide 18: Would you do what would please your family, even if you detested that activity?
Do you usually sacrifice your self-interest for the benefit of your group?
Should children be taught to place duty before pleasure?
Do you hate to disagree with others in your group?
Before taking a major trip, do you consult with most members of your family and many friends? Slide 19: Total: if you have more “yes” answers to the first five questions than to questions 6-10, you are more individualist.
If you have more “yes” answers to questions 6-10, you are more collectivist. Works Cited : Works Cited Rothwell, J. Dan. In the Company of Others: an Introduction to Communication. New York: Oxford UP, 2010. Print.