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Hero Cycles :

Hero Cycles 1

Slide 2:

F ounder and Chairman of Hero Honda Brijmohan Lall Munjal 2

Introduction of Founder :

Introduction of Founder Dr. Brijmohan Lall Munjal is an Indian businessman and the founder of The Hero Group which owns HERO HONDA Motors in India . Brijmohan Lall Munjal was born in 1923 at Kamalia in unpartitioned Punjab, British India. The brothers initially started a business by supplying components to manufacturers of bicycles in and around Amritsar. After the partition in 1947 the Munjal family completely shifted their base from Pakistan to Ludhiana . 3

History:

History Hero Cycles was registered as a large-scale industrial unit. In 1961 Rockman Cycles Industries was established to manufacture bicycle chains and hubs In 1975 they had earned the distinction of Largest bicycle manufactures in India. By 1986 Hero Cycles Limited entered the Guinness Book of Records as the largest manufacturers of bicycles in the world. 4

Awards and Recognition:

Awards and Recognition Awarded Businessman of the Year in 1994 by business magazine "Business India“. Received the National Award for outstanding contribution to the Development of Indian Small Scale Industry in 1995 Received The Lifetime Achievement award for "Management" from All India Management Association in 2003. Awarded "Padma Bhushan" in March 2005 for his contribution to Trade and Industry in 2005. 5

Hero cycles:

Hero cycles One of the most progressive and dynamic brand. More than 3200 dealers, 4800 employees and more than 9.6 Crore satisfied customers. Considered as " Oscars of Branding ", in 25 countries of the World. Is in proud possession of ISO-9001, ISO-9002 & BVQI certifications and also ISO 14001, environmental compliance endorsement from the Ministry of Environment. A Super brand. 6

What makes a Super brand?:

What makes a Super brand? Own the years, the Indian market place has been witness to the emergence of a wide variety of Super brands. Many have followed the ‘ Standard rules ’ : great product energy to exploit the market, relevance to consumer needs of wants, edge in business technology, superb distribution , and superbly chain and consistent quality. It is a leap from branding to brand leadership. 7

Marketing Strategies:

Marketing Strategies The planning and deployment methods used to obtain customers for an organization. Involves segmenting and targeting which markets will be most beneficial to an organization and then marketing to those markets. Involves the planning of company positioning as well. HERO CYCLE’S MARKETING STRATEGIES Low Price. Should known everyone, even middle class. 8

Slide 9:

F1 Series Fast & Furious Range Ranger MTBs / ATBs RoadSters City Bikes Racers Models 9

F1 Series : X Sport :

F1 Series : X Sport 10 Frame : Revolutionary Mountain Bike Frame . Handle : Sturdy mountain bike handle with extended stem. Brakes : Specially engineered caliper brake system. Wheels : 26 x 1.75. Mudguard : Steel U-shaped mudguards with steel stays. Colors & Graphics : Available in colorful shades. Attractive graphics styled to match the taste of today’s highly demanding youth . Also available in 21 / 18 / 15 speeds.

Fast & Furious Range : Genius 26T :

Fast & Furious Range : Genius 26T 11 Frame : Shox Suspension Mountain Bike frame. Handle : Direct Fork stem mounting handle stem. Brakes : Ultra effective disc brakes on both wheels. Wheels : 26 x 2.35. Gear Systems : Rapid fire Shimano Gear system. 21 Indexed gear system. Graphics : Non peelable long lasting decals. Attractive Graphics styled to match the taste of extremely demanding Youth of today. Available in attractive shades.

Ranger MTBs / ATBs : Ranger DTB :

Ranger MTBs / ATBs : Ranger DTB 12 Frame : Revolutionary mountain bike frame Handle : Double bend type MTB handle. Brakes: High strength low profile cantilever brake. Wheels : 26" x 2.125" Gear Systems : Index type shift system from Shimano. 6 speed combinations. Graphics : Attractive graphics styled to match the taste of today's youth.

Roadsters : jet:

Roadsters : jet 13 Frame : Ergonomically Designed, Upgraded Lugged Roadster Frame. Brakes : Specially Engineered Centre Pull Brake System. Wheels : 28 x 1-1/2. Handle : Ergonomically Designed Mildly Raised Handle For Comfortable Riding Posture In Up-Right Position. Mudguards : U-Shaped, Steel Mudguards. Colors : Model Available In Attractive Shades. Graphics : Attractive Graphics Styled To Match The Taste Of Bike Enthusiasts.

City Bikes : Neon:

City Bikes : Neon 14 Frame : Unique Sports Bike Oversize geometry. Brakes : Cable operated side pull Caliper. Handle : Ergonomically designed sports style handle for comfortable upright riding posture. Wheels : 26 x 1-3/8. Mudguards : U-style mudguards with double ribbed profile. Colors & Graphics : Available in Chrome based hi-gloss paint in attractive shades.

Racers : Hawk Nu-Age:

Racers : Hawk Nu-Age 15 Frame : Brazed lugged track racer frame Brakes : Cable operated Caliper type brakes. Handle : Ergonomically designed drop-down racing style handlebar. Wheels : 27 * 1-1/4. Mudguards : Sleek Mudguards with longer length Colors & Graphics : Available in attractive Graphics & Colors. Optional Accessories : Specially designed arm-rests for leisure riding. Arm-rests adjustable to many positions suitable to the rider, water bottle, hand operated pump.

What’s new:

What’s new 16

Slide 17:

THANK YOU 17