Why do pitch books suck

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Slide 1: 

Why do PITCH BOOKS SUCK?

Slide 2: 

Imagine this situation You already have a ‘canned sales presentation’ dished out by your marketing team.

Slide 3: 

They told you that you will be shot in the head, if you changed any of the ‘carefully crafted’ the material.

Slide 4: 

They put in a lot of hard work to create the ‘official pitch book’ on a Multimedia CD, to serve as a leave behind material.

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BUT… The presentation turns out to be an ‘instant yawn producer’. No matter how hard you try, your audiences don’t seem to connect with the content.

Slide 6: 

After the first few seconds of the presentation, they begin to lean back slowly and sink into their chairs

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Why do these mishaps happen with ‘Pitch books’ or ‘Sales aids’ used by most organizations?

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Most pitch books are designed like brochures

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They educate (read - bore) the unsuspecting prospects about the ‘greatness’ of the company.

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What is the SOLUTION? Make your marketing team read the following few sentences

Slide 11: 

“Design ‘Pitch books’ that initiate a conversation with the prospects.

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Let every word center around the concerns and expectations of your customers.

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Build the discussion further, using the pitch book as a starting point

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Initiate the change. Stop accepting literature that tries to dump information on prospects.

Slide 15: 

Remember, selling is about building a relationship, it’s not about distributing information

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HAPPY PRESENTING! For more resources for sales & marketing presentations and to get premium animated presentation templates, visit www.buyapresentation.com