logging in or signing up Are ZEN slides killing your presentations buyapresentation Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 346 Category: Business & Fin.. License: All Rights Reserved Like it (1) Dislike it (0) Added: December 01, 2010 This Presentation is Public Favorites: 1 Presentation Description No description available. Comments Posting comment... By: en.ahmed (17 month(s) ago) very good Saving..... Post Reply Close Saving..... Edit Comment Close Premium member Presentation Transcript Sales presenters beware: ZEN slides may be killing your presentation : Sales presenters beware: ZEN slides may be killing your presentation BuyAPresentation.com As a sales presenter, the most difficult thing for you is to get the attention of the audience… : As a sales presenter, the most difficult thing for you is to get the attention of the audience… There are 2 ways your slides can kill audience attention : There are 2 ways your slides can kill audience attention Let us understand this with a comparison… What do you think of these slides? : What do you think of these slides? Don’t they look beautiful? Don’t these poetic pictures take you to a whole new world? Don’t you finding it difficult to take your eyes off the slides? : Don’t they look beautiful? Don’t these poetic pictures take you to a whole new world? Don’t you finding it difficult to take your eyes off the slides? This is exactly why ‘ZEN’ slides kill your presentation! : This is exactly why ‘ZEN’ slides kill your presentation! When customers see these slides, the questions that pop up in their head are… : When customers see these slides, the questions that pop up in their head are… Is that sunrise or sunset? Those rocks look like bar graph. Wow!” How are those rocks balancing so well? How are they connected to our software? Is that a subtle hint on modular development of software? Hey! This reminds of my trip to Mauritius. How long is it since I called Sandy? Clearly these questions have nothing to do with making a purchase decision : Clearly these questions have nothing to do with making a purchase decision Hint: This is what you actually need as a sales presenter So by using such pointless (but beautiful) pictures you are killing your chances of winning a deal : So by using such pointless (but beautiful) pictures you are killing your chances of winning a deal Make slides that lead your audience to ask the right questions… : Make slides that lead your audience to ask the right questions… For example… : For example… What kind of new opportunities have emerged in the market, to support the product launch? How will this software solve the issues which we currently face? How does this software compare to the competition? Why should I choose this software over any other? These questions when answered, will help your customers make a purchase decision : These questions when answered, will help your customers make a purchase decision Use pictures that will add clarity to your message. Don’t include pictures just because they look attractive. : Use pictures that will add clarity to your message. Don’t include pictures just because they look attractive. 1 Learning Warning: Avoid the ‘clever’ Zen pictures that have a second level meaning Sometimes presenters go to the other extreme… : Sometimes presenters go to the other extreme… Now to the second issue…. Can you think of what differentiates a flea market display from a showroom display? : Can you think of what differentiates a flea market display from a showroom display? Flickr Photo by Juan Pablo Olmo Flickr Photo by Prakhar Amba The difference…. : The difference…. Noisy and exhausting Organized and reassuring Feel compelled to bargain Pay what is charged The salesman cares only about your wallet A good salesman cares only about YOU FLEA MARKET SHOWROOM The reason is that these two visual formats give you very different psychological cues : The reason is that these two visual formats give you very different psychological cues Cue: Forcing a decision vs building a relation : Cue: Forcing a decision vs building a relation “This is all I have got. Make a decision quickly and get out. I don’t care about you enough, to customize my display to match your needs”. “I want to build a relationship with you, so I will take the time to show you what you want to see” FLEA MARKET SHOWROOM Cue: spreading the attention vs focusing the attention: : Cue: spreading the attention vs focusing the attention: The customer attention is spread and he doesn’t have the time to consider any single option long enough to appreciate its value. The customer attention is focused on a few items that interests him. Salesperson helps the customer to make his decision by providing the necessary information. FLEA MARKET SHOWROOM Naturally, the results these 2 formats achieve are in line with the visual cues they provide : Naturally, the results these 2 formats achieve are in line with the visual cues they provide FLEA MARKET SHOWROOM These same principles apply to slides that you create as well. They leave certain cues about your approach to customers. : These same principles apply to slides that you create as well. They leave certain cues about your approach to customers. Slides too, can be… : Slides too, can be… FLEA MARKET SHOWROOM Choose the right format to sell your value by understanding the cues given by your slides! : Choose the right format to sell your value by understanding the cues given by your slides! 2 Learning In your sales presentation, YOU are the hero. Slides are the supporting actors. : In your sales presentation, YOU are the hero. Slides are the supporting actors. Don’t let your slides dominate YOU for any reason! REMEMBER1. Use images in your slides only to add clarity – not for beauty 2. Focus your audience attention by carefully selecting what you want to show them : REMEMBER1. Use images in your slides only to add clarity – not for beauty 2. Focus your audience attention by carefully selecting what you want to show them For more articles related to sales presentations and for presentation templates that are visual, visit www.buyapresentation.com You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.
Are ZEN slides killing your presentations buyapresentation Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 346 Category: Business & Fin.. License: All Rights Reserved Like it (1) Dislike it (0) Added: December 01, 2010 This Presentation is Public Favorites: 1 Presentation Description No description available. Comments Posting comment... By: en.ahmed (17 month(s) ago) very good Saving..... Post Reply Close Saving..... Edit Comment Close Premium member Presentation Transcript Sales presenters beware: ZEN slides may be killing your presentation : Sales presenters beware: ZEN slides may be killing your presentation BuyAPresentation.com As a sales presenter, the most difficult thing for you is to get the attention of the audience… : As a sales presenter, the most difficult thing for you is to get the attention of the audience… There are 2 ways your slides can kill audience attention : There are 2 ways your slides can kill audience attention Let us understand this with a comparison… What do you think of these slides? : What do you think of these slides? Don’t they look beautiful? Don’t these poetic pictures take you to a whole new world? Don’t you finding it difficult to take your eyes off the slides? : Don’t they look beautiful? Don’t these poetic pictures take you to a whole new world? Don’t you finding it difficult to take your eyes off the slides? This is exactly why ‘ZEN’ slides kill your presentation! : This is exactly why ‘ZEN’ slides kill your presentation! When customers see these slides, the questions that pop up in their head are… : When customers see these slides, the questions that pop up in their head are… Is that sunrise or sunset? Those rocks look like bar graph. Wow!” How are those rocks balancing so well? How are they connected to our software? Is that a subtle hint on modular development of software? Hey! This reminds of my trip to Mauritius. How long is it since I called Sandy? Clearly these questions have nothing to do with making a purchase decision : Clearly these questions have nothing to do with making a purchase decision Hint: This is what you actually need as a sales presenter So by using such pointless (but beautiful) pictures you are killing your chances of winning a deal : So by using such pointless (but beautiful) pictures you are killing your chances of winning a deal Make slides that lead your audience to ask the right questions… : Make slides that lead your audience to ask the right questions… For example… : For example… What kind of new opportunities have emerged in the market, to support the product launch? How will this software solve the issues which we currently face? How does this software compare to the competition? Why should I choose this software over any other? These questions when answered, will help your customers make a purchase decision : These questions when answered, will help your customers make a purchase decision Use pictures that will add clarity to your message. Don’t include pictures just because they look attractive. : Use pictures that will add clarity to your message. Don’t include pictures just because they look attractive. 1 Learning Warning: Avoid the ‘clever’ Zen pictures that have a second level meaning Sometimes presenters go to the other extreme… : Sometimes presenters go to the other extreme… Now to the second issue…. Can you think of what differentiates a flea market display from a showroom display? : Can you think of what differentiates a flea market display from a showroom display? Flickr Photo by Juan Pablo Olmo Flickr Photo by Prakhar Amba The difference…. : The difference…. Noisy and exhausting Organized and reassuring Feel compelled to bargain Pay what is charged The salesman cares only about your wallet A good salesman cares only about YOU FLEA MARKET SHOWROOM The reason is that these two visual formats give you very different psychological cues : The reason is that these two visual formats give you very different psychological cues Cue: Forcing a decision vs building a relation : Cue: Forcing a decision vs building a relation “This is all I have got. Make a decision quickly and get out. I don’t care about you enough, to customize my display to match your needs”. “I want to build a relationship with you, so I will take the time to show you what you want to see” FLEA MARKET SHOWROOM Cue: spreading the attention vs focusing the attention: : Cue: spreading the attention vs focusing the attention: The customer attention is spread and he doesn’t have the time to consider any single option long enough to appreciate its value. The customer attention is focused on a few items that interests him. Salesperson helps the customer to make his decision by providing the necessary information. FLEA MARKET SHOWROOM Naturally, the results these 2 formats achieve are in line with the visual cues they provide : Naturally, the results these 2 formats achieve are in line with the visual cues they provide FLEA MARKET SHOWROOM These same principles apply to slides that you create as well. They leave certain cues about your approach to customers. : These same principles apply to slides that you create as well. They leave certain cues about your approach to customers. Slides too, can be… : Slides too, can be… FLEA MARKET SHOWROOM Choose the right format to sell your value by understanding the cues given by your slides! : Choose the right format to sell your value by understanding the cues given by your slides! 2 Learning In your sales presentation, YOU are the hero. Slides are the supporting actors. : In your sales presentation, YOU are the hero. Slides are the supporting actors. Don’t let your slides dominate YOU for any reason! REMEMBER1. Use images in your slides only to add clarity – not for beauty 2. Focus your audience attention by carefully selecting what you want to show them : REMEMBER1. Use images in your slides only to add clarity – not for beauty 2. Focus your audience attention by carefully selecting what you want to show them For more articles related to sales presentations and for presentation templates that are visual, visit www.buyapresentation.com