The Only on King

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For Kenneth Hardy Tuesday, March 31st, 2009 Margherita Braga | Gene Ho | Simone Bertini ENTREPRENEURIAL MARKETING REPORT

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The Only on King TOOK STRATEGY INTERNAL ANALYSIS INDUSTRY ANALYSIS DECISION CRITERIA OPTIONS ANALYSIS ACTION PLAN

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The Only on King Open since February 26th ‘07 Located at 172 King Street in London, Ontario 2 Chef/Owners: Jason Schubert & Paul Harding Open from 5:30PM ‘til 12AM TOOK STRATEGY INTERNAL ANALYSIS INDUSTRY ANALYSIS DECISION CRITERIA OPTIONS ANALYSIS ACTION PLAN

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TOOK STRATEGY INTERNAL ANALYSIS INDUSTRY ANALYSIS DECISION CRITERIA OPTIONS ANALYSIS ACTION PLAN The TOOK Strategy

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Internal Analysis TOOK STRATEGY INTERNAL ANALYSIS INDUSTRY ANALYSIS DECISION CRITERIA OPTIONS ANALYSIS ACTION PLAN

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Industry Analysis Typical failure rate of 61% Need to have a long-term strategy Important factors for success: TOOK STRATEGY INTERNAL ANALYSIS INDUSTRY ANALYSIS DECISION CRITERIA OPTIONS ANALYSIS ACTION PLAN

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Criteria for Decision-Making Quality of food Growth Profitability: Revenues VS Cost Client and supplier network relationships must be maintained TOOK STRATEGY INTERNAL ANALYSIS INDUSTRY ANALYSIS DECISION CRITERIA OPTIONS ANALYSIS ACTION PLAN

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Options Analysis TOOK STRATEGY INTERNAL ANALYSIS INDUSTRY ANALYSIS DECISION CRITERIA OPTIONS ANALYSIS ACTION PLAN

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Recommendations Maintains high food quality, client and suppliers Larger restaurant is more profitable when it’s not completely busy Reaching growth goals TOOK STRATEGY INTERNAL ANALYSIS INDUSTRY ANALYSIS DECISION CRITERIA OPTIONS ANALYSIS ACTION PLAN

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Action Plan TOOK STRATEGY INTERNAL ANALYSIS INDUSTRY ANALYSIS DECISION CRITERIA OPTIONS ANALYSIS ACTION PLAN

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Questions TOOK STRATEGY INTERNAL ANALYSIS INDUSTRY ANALYSIS DECISION CRITERIA OPTIONS ANALYSIS ACTION PLAN