SEO: Best practices

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Presentation Description

A collection of best practices in SEO from http://www.b-1st.com

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Presentation Transcript

SEO : 

Collection of some best practices SEO Business first UK

SEO : 

Optimising your website to get more Search Engine Visibility SEO Business first UK

Do I need It? : 

The answer is Simple Do I need It? Business first UK

YES : 

It will take your website to more people More hits More Money YES Business first UK

How to Start? : 

How to Start?

Main On Page Factors : 

Keywords Internal Navigation Structure Main On Page Factors

Keywords : 

Keyword in Domain name - Same as in page-name-with-hyphens Keywords Business first UK

Keyword in Title tag : 

Keyword in Title tag - close to beginningTitle tag 10 - 60 characters with no special characters Keyword in Title tag

Keyword in Description meta tag : 

Less than 200 chars, Google no longer "relies" upon this tag, but will often use it. Keyword in Description meta tag

Keyword in Keyword metatag : 

Less than 10 words.Every word in this tag MUST appear somewhere in the body text. If not, it can be penalized for irrelevance.No single word should appear more than twice.If not, it may be considered spam. Google purportedly no longer uses this tag, but others do. Keyword in Keyword metatag

Keyword Density : 

5 - 20% - (Keyword density =all keywords/ total words)1 - 6% - (each keyword/ total words) Keyword Density

Keyword in ALT Text : 

Keyword should describe the Graphics, No keyword stuffing , Spamming Keyword in ALT Text

Keyword as Anchor Text : 

Use primary keyword of the theme as anchor text for internal and external links Keyword as Anchor Text

Keyword in Title tag : 

Keyword in Title tag - close to beginningTitle tag 10 - 60 characters with no special characters Keyword in Title tag

No Deep Linking : 

Not more than 2 clicks to navigate to any page No Deep Linking

Navigation: Out Going Links : 

Good Neighborhood Links Link to relevant websites No links from Link Farms Always link to Good PR websites Check the cache date of the linking website and choose if cached in 30 days Navigation: Out Going Links

No toKeyword Stemming : 

Stem, stems, stemmed, stemmer,stemming, stemmist, stemification No toKeyword Stemming

Off Page factors : 

Off Page factors

Directory Submission : 

Submit to Directories in relevant categories Make sure it is Do Follow Directory Submission

Search Engine Submission : 

Never use Submit to Google, Yahoo, MsnDon’t go to them, let them come to you Search Engine Submission

Social Bookmarking : 

Bookmark your website. And share it with your friends Social Bookmarking

Blogging : 

Write a blog on your website theme. Update it frequently. Add link to your website for reference. Never Copy content, Google only need unique and fresh content Blogging

Writing Article and Press Relaese : 

Write article on your website keywords and submit to Ezines. Write press release on your company , product or relevant news Writing Article and Press Relaese

Do it now !!! : 

Do it now !!!

Each Sec is Counted… : 

Each Sec is Counted… Business first UK