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Auditing the CHOICE PROCESS Presented by: Aniket Bhushal Anu Singhai Aradhana Gupta Mohit Malviya

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SOAPS

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SOAPS

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SOAPS

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Decision making unit- Age group (0-5)- Parents till 15- Parents & Individuals & above- Individuals only Buyer- Firstly parents but later on individual take charge of purchasing them Role Players in Decision making: Individuals Parents Friends Fashion What motivate purchasing- Brands Discounts Quality & Pricing Surroundings TROUSERS

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Solution to the problems- Clothing Trendy Attributes: Quality comfort fabric Design Characterize the decision- Impulse Buying Characterize the decision making process- Need/ Want recognition Brand selection/ Shop selection Alternatives evaluated Finalizing the best amongst all TROUSERS

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Information collected- Trend Price Discounts Sources for search- TVCs Word of mouth Online advertising Where is the consumer buy and why there- Specific shops/ Brand outlets ( Wide variety of options & reasonable pricing factor) Which come first where to buy or what to buy- Where followed by What TROUSERS

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Decision making unit- Child – parents & parents – themselves Buyer- male & female both Role Players in Decision making: Parents Individual Friends Barber What motivate purchasing- Long hairs current trend or style Any celebrity

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Solution to the problems- add look, creates a positive attitude Functions it facilitates: style, look, confidence, creates a positive attitude, add value to there personality. Attributes: price, experience (ability to give look), quality of service. Characterize the decision- one time decision customer prefers Very rarely switch to another

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Was it a first time decision? Basically its first time decision of consumer amount of delebration appropriate? Depends on the customer. Characterize the decision making process- Problem awareness Information search evaluation of alternative Purchase post purchase evaluation Information collected- Price, distance, quality of work, experience.

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Where did the consumer buy and why there? Depends upon the class of consumer Some prefer best barber Some prefer nearest barber Why there?? Best Barber: Satisfaction and quality Near by: Time saving & price Which come first where to buy or what to buy- Where

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THANK YOU…!!!