echo flyer program

ECHOShared MailFlyer Program : 

ECHOShared MailFlyer Program Summer and Fall 2011 Campaigns

What is Shared Mail? : 

What is Shared Mail? A variety of flyers (or inserts) from different companies mailed together Reduces cost of delivery Cost shared by all participants

What is Shared Mail? : 

What is Shared Mail? Cost-effective way to: Saturate the entire community with a message Drive traffic through the door

Why Advertise with Shared Mail? : 

Why Advertise with Shared Mail? Target specific households / neighborhoods Proven results

Why Advertise with Shared Mail? : 

Why Advertise with Shared Mail? Customers can interact with information at their own pace and schedule Considered safe and welcome in America's households Similar impact as “solo” mail Advertisement stands alone No envelope or enclosure

U.S. MAIL FACTS : 

U.S. MAIL FACTS 98% of consumers bring their mail in the same day it's delivered. 89% sort and read their mail the moment they bring it inside. 75% expect to get mailed advertising every day. 67% feel mail is more personal than the internet. 57% fully anticipate that their next shopping trip will be affected by what they get in their mailbox.

How Our Program works : 

How Our Program works Dealers will Receive shared mail profile Analyze profile information including Distance of Advertising Targeting Zone (ATZ) / ZIP code / mail route from dealership Number of households in the ATZ Average household income Percentage of owner occupied homes

How Our Program works : 

How Our Program works

How Our Program works : 

How Our Program works Dealers will Choose a combination of ATZs that add up to 20,000+ households Dealer may purchase “unmailed” flyers to reach the 20,000 target Unmailed flyers are responsibility of dealer to distribute Unmailed flyers are only available to dealers who participate in the shared mail program

How Our Program works : 

How Our Program works Dealers will Choose the in-home delivery week date(s) Choices listed on profile

How Our Program works : 

How Our Program works Dealers will Complete order form with LEPCO Territory Manager IMPORTANT! Double-check all information! Dealership Name Address / Store Location Phone Number Email Address / Website In-home Delivery Dates ATZ / ZIP Codes / Mail Routes Chosen Household Count

ECHO NATIONAL FLYER PROGRAM : 

ECHO NATIONAL FLYER PROGRAM Cost to You AFTER CO-OPShared Mail (Valassis-Owned areas) 3.981 cents per piece Shared Mail (Anne-Owned areas) 4.743 cents per piece Print only (No Distribution) 2.290 cents per piece 20,000 minimum pieces combination Shared Mail and/or Print Examples: Valassis Shared Mail: 20,000 pieces x 3.981 cents= $796.20 Anne Shared Mail: 20,000 pieces x 4.743 cents = $948.60 Print Only: 20,000 pieces x 2.290 cents = $458.00

SUMMER FLYER : 

SUMMER FLYER May 15, 2011 – First Available In-Home Delivery Date Date choices through June 30 20,000 piece minimum per dealer ordered 1000 piece minimum for extra printed copies for your store The Offer $20 off the purchase of an SRM-225 from participating flyer dealers only. Must purchase from a participating dealer between May 15 and August 15, 2011 The Redemption Process Customers will go online with their sales receipt to complete a rebate coupon. Customer mails receipt and coupon to a redemption house to receive rebate Customer must submit claims by August 31 NO DEALER COST OR PAPERWORK FOR COUPON REDEMPTION!

Fall FLYER : 

Fall FLYER September 15, 2011 – First Available In-Home Delivery Date Date choices through October 31 20,000 piece minimum per dealer ordered 1000 piece minimum for extra printed copies for your store The Offer $30 off the purchase of a CS-400 from participating flyer dealers only. Must purchase from a participating dealer between September 15 and December 15, 2011 The Redemption Process Customers will go online with their sales receipt to complete a rebate coupon. Customer mails receipt and coupon to a redemption house to receive rebate Customer must submit claims by December 31 NO DEALER COST OR PAPERWORK FOR COUPON REDEMPTION!

Sample Summer Flyer* : 

Sample Summer Flyer* *Example shown for look only. Final art is not available at this time. Outside

Sample Summer Flyer* : 

Sample Summer Flyer* *Example shown for look only. Final art is not available at this time. Inside Spread

Sample Fall Flyer* : 

Sample Fall Flyer* *Example shown for look only. Final art is not available at this time. Outside

Valassis Makes it Easy : 

Valassis Makes it Easy If you still have questions: Have your LEPCO Territory Manager set up a phone call with Bob KoteckiDealer Consultant Contact| Valassis PH # - (916) 830-2887Email - rjkoteck@valassis.com Bob’s Seminar Room: http://advo.na5.acrobat.com/robertk/ Contact Walt Stoltz, LEPCO Marketing ManagerPhone: 717-426-5202 x3039Email: wstoltz@lepcoonline.com