Web 2.0 and Social Networks for Museums, Libraries

Web 2.0 and Social Networks for Museums, Libraries and Archives: An Introduction :Web 2.0 and Social Networks for Museums, Libraries and Archives: An Introduction Brian Kelly UKOLN University of Bath Bath, BA2 7AY UKOLN is supported by: This work is licensed under a Attribution-NonCommercial-ShareAlike 2.0 licence (but note caveat) Tag for event 'mla-east-england-20080701' Email B.Kelly@ukoln.ac.uk Blog site http://ukwebfocus.wordpress.com/ http://www.ukoln.ac.uk/web-focus/events/workshops/mla-east-england-2008-07/ Acceptable Use Policy Recording of this talk, taking photos, discussing the content using email, instant messaging, blogs, SMS, etc. is permitted providing distractions to others is minimised.


About Me :2 About Me Brian Kelly: UK Web Focus: a Web advisory post based at UKOLN Web enthusiast since Jan 1993 Currently involved in promoting best practices for use of Web 2.0 UKOLN: National centre of expertise in digital information management Located at the University of Bath Funded by JISC and MLA to advise HE/FE and cultural heritage sectors


About You :3 About You A WetPaint wiki has been set up for the workshop Interests expressed at previous events: What others are doing New developments Facilitating communications Deploying SNs on existing sites Why Web 2.0? - You Are Not Alone! But what do you want to gain from this session?


Contents :4 Contents Web 2.0 & The Social Web: What Are They? Blogs  Wikis RSS  Mashups Social bookmarking  Social networks Communications  … How Web 2.0 & The Social Web Can Be Used Engaging with user communities Communicating with and sharing with peers Addressing scarcity of resources & expertise Understanding Barriers & Deployment Strategies Group exercise (11.25-11.55) Feedback (11.55-12.15) Conclusions (12.15-12.30)


Web 2.0 :5 Web2MemeMap, Tim O’Reilly, 2005 Characteristics Of Web 2.0 Network as platform Always beta Clean URIs Remix and mash-ups Syndication (RSS) Architecture of participation Blogs & Wikis Social networking Social tagging (folksonomies) Trust and openness Web 2.0 What Is Web 2.0? Marketing term (derived from observing 'patterns') rather than technical standards - “an attitude not a technology” Web 2.0


Blogs :6 Blogs Blogs – social phenomenon of the C21st? Need for information professionals to: Understand Blogging & related technologies (e.g. RSS, Technorati) Be able to find resources in the 'Bloggosphere' Explore how to Blogs to support business functions (support users, staff & organisation) Web 2.0 http://piclib.nhm.ac.uk/antarctica/ This blog … tells what it's like spending the winter in Antarctica conserving artefacts from the explorer's hut left behind by Ernest Shackleton in 1908. Openness Syndication Collaboration Key Characteristics


Blogs - Reading :7 Blogs - Reading How do you keep informed of developments? Do you use a dedicated Blog reader? Are you alerted of changes to key Blogs? Do you focus on the content, and avoid the distractions of ads, etc. Web 2.0 Bloglines – a Web-based Blog reader. You are informed of changes since you last viewed the page. http://www.bloglines.com/myblogs Openness Syndication Collaboration


What Are They Saying About Us? :8 Web 2.0 What Are They Saying About Us? Blogs are very interconnected with each other (bloggers discuss other blog postings). This can help to provide feedback; measure impact; engage in discussions; etc. http://piclib.nhm.ac.uk/antarctica/


Finding Resources :9 Finding Resources Technorati can help find Blog articles, etc. Technorati search for "Museum of Antiquities" finds: Blog posting about current exhibition posted 11 minutes ago! Google search finds: Museum home page Web 2.0 http://www.technorati.com/ … What do users want: the home page and what people are saying today. Google & Technorati are valuable tools, so organisations should ensure that their Web site can be found in both. RSS Syndication


Wikis :10 Wikis Wikis – collaborative Web-based authoring tools I use wikis for: Collaborative papers (avoiding emailed MS Word file around) Web 2.0 Google Docs – Web-based word processor or Wiki? Does it matter, it does the job http://docs.google.com/ Openness Syndication Collaboration


Wikipedia :11 Wikipedia Wikipedia – not only a community-developed encyclopedia, but also a well-linked Web site, which boosts Google rankings http://en.wikipedia.org/wiki/British_Museum


Sharing - Flickr :12 Sharing - Flickr Web 2.0 includes community-building You can help support your community-building by making it easy to share photos at events (e.g. this seminar) Simply suggest a tag e.g. ‘mla-yorkshire-20080512’ and encourage delegates to upload their photos with this tag Web 2.0 http://www.flickr.com/search/?w=all&q=iwmw2006&m=text Openness Network effect Syndication Collaboration


Sharing – del.icio.us :13 Sharing – del.icio.us Another aspect of sharing is sharing bookmarks This can be used to: Manage your bookmarks Allow others to contribute resources Allow lists of bookmarks to be repurposed Carry out impact analysis Web 2.0 Openness Network effect Syndication Collaboration National Archives Web site bookmarked by 374 others: Who are they? What else are they interested in? http://del.icio.us/lisbk/sharing-made-simple-20080310


Mapping Services & The Web :14 Web 2.0 Mapping Services & The Web Web 2.0 provides valuable opportunity to provide mapping & location services: Embedding Google maps on your Web sites Developing rich services using this Providing location metadata / microformats which can be processed by simple browser tools


Google Maps Mashups :15 Web 2.0 Google Maps Mashups Google Map ‘mashup’ used for IWMW 2006 event: ~ 20 lines of JavaScript. Code taken from Google Maps Web site and coordinates added http://www.ukoln.ac.uk/web-focus/events/workshops/webmaster-2006/maps/ Openness Mashup APIs


Communications :16 Communications Realtime discussion is a key part of the Web 2.0 and the .net generation (IM, SMS messaging, …) How much effort does it take to provide an instant messaging service for your organisation? Try Gabbly.com Note: Most effective with ‘clean URIs’ Data an be exported using RSS User support? What user support? Web 2.0 Communications Clean URIs http://www.gabbly.com/


Social Networks :17 Social Networks Web 2.0 is concerned with: Application areas such as blogs & wikis:Users can easily create content Syndication/alerting technologies: Users can easily be alerting to new content & embed content on their own Web sites, blogs, … Cultural of openness: Making your content easily available for reuse by others Cultural of trust: Encouraging users to create content, create tags, engage in discussions, comment on content, etc. Social sharing services: Sharing photos, bookmarks, stories, ... and Social networking: Allowing people to implement the above Web 2.0


Facebook Example :18 Facebook Example On 12 Jun 2008 my Facebook page contained information on activities of contacts in the cultural heritage sector:


Powerhouse Museum :19 Powerhouse Museum Powerhouse Museum, Sydney: Joined Facebook on 10 June 2008 Extra exposure to factual content Allows users to become ‘fans’ Applications (Flickr, Artshare) can drive traffic to other Powerhouse Web sites Museum in Docklands is also on Fb


Learning From My Contacts :20 Learning From My Contacts Eddie Byrne, Dublin City Library, is a Facebook contact. Via his Fb page I can find: Library organisation pages in Fb His recent del.icio.us bookmarks His promotional videos (Animoto) His recent blog posts His Facebook groups


Dublin City Library Pages in Pageflakes :21 Dublin City Library Pages in Pageflakes Dublin City Library has a Web presence on Pageflakes The tabbed interface provides access to news … The tabbed interface provides access to helpful tools, …


Review :22 Review We’ve: Described Web 2.0 and the Social Web Explored uses of Web 2.0 technologies Discovered how Social Networks can: Help us discover how the social web is being used by others Be used to find and share resources across professionals in the sector But what if we: Want to establish our own social network Used closed social networks e.g. for Intranet use?


Ning :23 Ning Ning allows you to create and tailor your own social network: See examples of: Library 2.0 Museum 3.0 Closed groups


Acknowledgments :24 Acknowledgments Thanks to: Bloggers who have shared their stories, their successes and the challenges they’ve faced Users of social networking services who have also shared their stories and their interests Those who share their slides, their photos, their bookmarks, etc. My Twitter community


Conclusions :25 Conclusions To conclude: Web 2.0 can provide real benefits for our users We can all benefit by adopting Web 2.0 principles of openness and sharing. So let us: Share our advocacy resources, risk management techniques, etc. Develop your own social network based on openness, trust, collaboration, .. Read my UKWebFocus.wordpress.com Blog Conclusions