How The Social Web Can Help Charities

How The Social Web Can Help Charities :How The Social Web Can Help Charities Brian Kelly UKOLN University of Bath Bath, BA2 7AY Email B.Kelly@ukoln.ac.uk UKOLN is supported by: http://www.ukoln.ac.uk/web-focus/events/seminars/mycharitypage-2008-06/ Acceptable Use Policy Recording/broadcasting of this talk, taking photographs, discussing the content using email, instant messaging, blogs, SMS, etc. is permitted providing distractions to others is minimised. This work is licensed under a Attribution-NonCommercial-ShareAlike 2.0 licence (but note caveat) Resources bookmarked using ‘mycharitypage-200806' tag


About Me :2 About Me Brian Kelly: UK Web Focus: a Web advisory post based at UKOLN Funded by JISC and MLA to advise HE/FE and cultural heritage sectors Web enthusiast since Jan 1993 UKOLN: National centre of expertise in digital information management Located at the University of Bath


Contents :3 Contents Web 2.0 & the Social Web: What Are They? Blogs  Wikis RSS  Mashups Social bookmarking  Social networks Comms tools  … How The Social Web Can Be Used User focus Information literacy; staff development Safe experimentation Risk assessment / risk management


Web 2.0 :4 Web2MemeMap, Tim O’Reilly, 2005 Characteristics Of Web 2.0 Network as platform Always beta Clean URIs Remix and mash-ups Syndication (RSS) Examples Of Web 2.0 Google Docs Google Maps Social Web applications Web 2.0 What Is Web 2.0? Marketing term (derived from observing 'patterns') rather than technical standards - “an attitude not a technology” Introduction


The Social Web :5 The Social Web “The social web is a term that can be used to describe a subset of interactions that are highly social, conversational and participatory” Wikipedia Web2MemeMap, Tim O’Reilly, 2005 Characteristics Trust and openness Software that gets better the more people use it Architecture of participation: Blogs & wikis Social networks Social sharing & tagging Examples Of Social Web Facebooks, MySpace, .. Twitter & Jaiku Del.icio.us Introduction


Exploring The Social Web :6 Exploring The Social Web A story of recent explorations of use of the Social Web by charitable organisations Email message received on 5 June 2008 It’s being used in the UK – money donated for every search


The Role Of The Individual :7 The Role Of The Individual Who is Beth Kanter? How can she help me? Can she afford the time to help me? I first visit Bath Kanter Facebook page. I notice she is sharing slides on a keynote talk on Non-Profits, Healthcare and Social Media


Beth Canter’s Blog :8 Beth Canter’s Blog We can now read blog posts from an activist in use of social media by non-profit-making organisations Beth’s Blog at http://beth.typepad.com/


Beth Canter’s Slides :9 Beth Canter’s Slides Beth share her slides on Slideshare repository Note: Popularity Feedback Tags for this resources


Others’ Slides :10 Others’ Slides Here are the most popular slides tagged with ‘nonprofits’ tag.


Your Own Social Network :11 Your Own Social Network You can set up your own social network using services such as Ning The IAVE social network illustrate use of shared videos and photos, forums, personalised pages and access to member details


Let’s Be Realistic :12 Let’s Be Realistic IAVE (International Association of Volunteer Effort) was “founded in 1970 by people who saw volunteering as a means to make connections across cultures” But the IAVE Social network: Only has 4 members And no discussions


Let’s Be Realistic :13 Let’s Be Realistic Some Ning groups are open, but some require registration: Is it worth it if: The numbers are small? The content is limited The social network doesn’t reflect my areas of interest In addition: Do I want to share data on my relationships & music tastes with an unknown audience


Your Concerns :14 Your Concerns Possible Concerns “It’s full of photos of kids getting drunk” Web 2.0 is inaccessible to people with disabilities It’s not sustainable What about copyright infringement, data protection, protection of minors, …? We’ll be sued. “You’ll not catch me using Web 2.0!” Addressing The Concerns Understanding such concerns Using technologies in appropriate ways New media literacy strategies Risks assessment & risk management It may not be for everyone


Privacy Concerns :15 Privacy Concerns Judge the risks that: Company will lie or make mistakes Implications of lies / mistakes Also remember risks of not engaging with Social Web: Missed opportunities Failure to engage in brand management, … You may have privacy concerns: Read the help pages Learn how to manage privacy settings Choose what you want to share


Accessibility Concerns :16 Accessibility Concerns Aren’t Social Web services: Inaccessible to people with disabilities? Break accessibility guidelines (WCAG) Leave us liable to be taken to court? People with disabilities are using Social Web services People with disabilities are using Social Web services – as are disability activists DDA: Institutions must take ‘reasonable measures’ to ensure PWDs are discriminated against. Is it discrimatory to fail to provide access to services?


Sustainability Concerns :17 Sustainability Concerns What happens if Social Web services: Are unreliable? Change their terms and conditions (e.g start charging)? Become bankrupt Things to remember: Services may be unreliable e.g. Twitter Market pressure is leading to changes to T&C – & paid-for services may become free (e.g. Friends Reunited) Banks may go bankrupt too – but we still use them Need for risk assessment and risk management


Support Issues :18 Support Issues I don’t have the time to: Understand it all Use the technologies Embed technologies in daily working practices Train my colleagues Common Craft video clips You can: View them at work Listen to the podcast on the Tube Use them in training Google search for ‘social networks Podcasts volunteer’ found this


Deployment Strategies :19 Deployment Strategies I want to do use the Social Web but: The IT Services department bans it The council bans it My boss doesn’t approve Area of interest to UKOLN: “Just do it” Subversive approach – ‘Friends of Foo’ if Foo can’t use it Encourage enthusiasts Don’t get in the way UKOLN briefing papers available (with CC licence). More to be released shortly.


Conclusions :20 Conclusions To conclude: Social Web can provide real benefits to charitable organisations There are barriers (e.g. inertia) and risks We therefore need: Advocacy  To listen to concerns To address these concerns We can all benefit by adopting Web 2.0 principles of openness and sharing. So let us: Share our resources, experiences, advocacy resources, risk management techniques, etc. Make use of social network for your & your peers based on openness, trust, collaboration, .. Read my UKWebFocus.wordpress.com Blog Conclusions http://www.ukoln.ac.uk/web-focus/events/seminars/mycharitypage-2008-06/


Questions :21 Questions Any questions?