Using Social Media to Build Your Academic Career

Category: Education

Presentation Description

Slides for a talk on "Using Social Media to Build Your Academic Career" to be given by Brian Kelly, Innovation Advocate at Cetis, University of Bolton on 11 September 2014 at a workshop for the five Flemish universities on "How to Build an Academic Career". See


Presentation Transcript

Using Social Media to Build Your Academic Career:

Using Social Media to Build Your Academic Career Brian Kelly Innovation Advocate Cetis University of Bolton Bolton, UK Contact Details Email: Twitter : @ briankelly Cetis Web site : Blog : 1 Slides and further information available at http :// events/using-social-media-to-build-your-academic-career / w ith some exceptions for images

PowerPoint Presentation:

2 2 You are free to: copy, share, adapt, or re-mix; photograph, film, or broadcast; blog, live-blog, or post video of this presentation provided that: You attribute the work to its author and respect the rights and licences associated with its components. Idea from Cameron Neylon Slide Concept by Cameron Neylon , who has waived all copyright and related or neighbouring rights. This slide only CCZero . Social Media Icons adapted with permission from originals by Christopher Ross. Original images are available under GPL at:

About Me:

About Me Brian Kelly: Innovation Advocate at Cetis, University of Bolton since October 2013 Was UK Web Focus at UKOLN, University of Bath from 1996 until July 2013 Long-standing Web evangelist (since 1993) Prolific blogger ( 1,300 + posts since Nov 2006) User of various devices to support professional (and social) activities Prolific speaker (450+ talks since 1996) Research profile: Peer-reviewed papers published on Web accessibility, standards, preservation, … Largest no. of downloaded papers from Bath IR Highly-cited papers in Web accessibility (e.g. W4A) 3


Paper Accompanying paper available on: ResearchGate Opus, University of Bath IR 4 Share with your friends and provide real-time peer-reviewing: http ://

Summary of this Talk:

Summary of this Talk Q. Should you use social media to support your research career? A. Yes, in order to: Develop your professional network Engage in discussions and exchange of ideas with your peers Disseminate your research ideas to a wider audience Q . How should I do this? A. To be revealed! 5

An Alternative Perspective:

An Alternative Perspective Social media: It’s full of trivia You’ll embarrass yourself You’ll undermine your future career It’s a time-sink They (Facebook, Google, Twitter, …) will steal your intellectual property They (your peers) will steal your ideas What else? 6 x

PowerPoint Presentation:

xx 7 x

PowerPoint Presentation:

Chick lit 8 x

PowerPoint Presentation:

Reality TV shows 9 x

What Can We Conclude?:

What Can We Conclude? The following have no relevance to researchers: Newspapers : full of junk Books : inconsequential ‘chick lit’ TV : Reality TV Internet : trivia about ‘celebrities’ Libraries : where you can read the newspapers, borrow the books and the DVDs 10

Science Journals:

Science Journals Science Journals 11 x

BBC Documentaries:

BBC Documentaries BBC Documentaries 12 x

The ‘Tools’ to Support Our Research:

The ‘Tools’ to Support Our Research The Library, where we access resources (physical and electronic) 13 x

The ‘Tools’ to Support Our Research:

The ‘Tools’ to Support Our Research The conferences where we present our ideas and discuss them with our peers 14 x

The ‘Tools’ to Support Our Research:

The ‘Tools’ to Support Our Research The conference dinner (and the bar) where we strengthen our connections 15 x

The Tools to Support Our Research:

The Tools to Support Our Research Social media complements these (and related) real-world ‘tools’: Twitter : chat to your peers at conferences; share your research outputs with others LinkedIn : the electronic replacement for business cards ResearchGate : the repository with additional features Facebook : if you are happy combining your social and professional life …. 16 x

Using the Tools:

Using the Tools Personal examples of use of popular social media tools to extend my professional network and enhance the visibility of my research outputs Twitter My UK Web Focus blog LinkedIn ResearchGate Slideshare 17

Personal Experiences Of Benefits of Social Media:

18 The Evidence Personal Experiences Of Benefits of Social Media

Developing New Connections (1):

Developing New Connections (1) Developing New Connections Tweet asked researchers to complete survey on use of Web 2.0 in research Response from @ slewth Who is she? Twitter bio: disability researcher Link in bio to her blog Blog gives insights which complement my research Follow @ slewth and have Twitter chat Follow-up Shall we write a paper? Paper written and then accepted Paper wins prize for best paper  19 See blog posts on “ It Started With A Tweet ” “ Winner of John M Slatin Award at W4A 2010 ” “ You Have 5 Seconds to Make an Impression! ”

Developing New Connections (2):

Developing New Connections (2) Invited speaker at OzeWAI 2009 conference in Melbourne. Tweets received after talk : @ RuthEllison : “ Enjoyed your presentation this morning about a holistic approach to accessibility ” @s cenariogirl : “ Fantastic talk this morning, I will come up and say hi at lunch ;) ” We spoke, and they agreed to contribute to a paper. Paper published 6 months later  20 From Web Accessibility to Web Adaptability , Kelly , B., Nevile , L., Sloan, D., Fanou , S., Ellison, R . and Herrod , L. Disability and Rehability : Assistive Technology, Volume 4, Issue 4, July 2009, pp. 212-226

Being Pro-active: An Implementation Plan:

21 The Evidence Being Pro-active: An Implementation Plan

W4A 2012 Paper:

W4A 2012 Paper Case study: Paper on “ A challenge to web accessibility metrics and guidelines: putting people and processes first ” given at W4A 2012 conference in Lyon in Apr 2012 Four co-authors agreed: To collaborate in raising awareness of paper and presentation of the paper How: Writing blog posts on or just before conference Participate on conference Twitter hashtag (e.g . responding to comments while speaker is presenting) Benefits: Reaching out to a wider audience based on our 4 professional networks 22


Preparation We: Uploaded paper to repository so URL was known Provided a link to the paper in speaker’s slides Uploaded holding slide to Slideshare so URL was known (slides were finalised shortly before talk) We could then: Prepare blog posts in advance (with links to resources) Create short URLs in advance Publish posts in timely fashion 23

Paper in Repository:

Paper in Repository Paper uploaded to Opus repository 24 Note limited social features for repository: no discussions, sharing, metrics or ability to embed content http:// /

Slideshare :

Slideshare Note: Sharing icons Discussion (not shown) Related content Metrics Embeddability (not shown) 25

PowerPoint Presentation:

Final slide provides (active) links to related work 26

Topsy and Event Hashtag:

Topsy and Event Hashtag 27 Buzz around event hashtag captured by Topsy +

Topsy & Discussion About Slides:

Topsy & Discussion About Slides 28 Topsy recorded discussions about slides Twitter names suggest interest in accessibility: They’ll raise visibility of my research I should follow them

Topsy & Discussion About Paper:

Topsy & Discussion About Paper 29 Note tweets about event (25) and slides (20) more popular than paper (7) Topsy recorded discussions about paper Tweets during conference Link to paper posted after event

Use the Usage Statistics:

Use the Usage Statistics On 18 Apr 2012 : 1,391 views on Slideshare Other slides had 3 and 311 views By 16 Aug 2014: 10,025 views on Slideshare 30 “ Lies, damned lies & statistics ” but: M y third most downloaded paper in 2012 3 citations in July 2013 and 12 in Aug 2014 ( GSC )

Aggregate Links to Your Papers (Google Values Links):

31 The Evidence Aggregate Links to Your Papers (Google Values Links)

Have Links to Your Papers (1):

Have Links to Your Papers (1) LinkedIn 32 LinkedIn is popular, so links from LinkedIn may be highly ranked. Therefore motivation to include links to papers. LinkedIn is popular, so links from LinkedIn may be highly ranked. Therefore motivation to include links to papers as well as my CV.

Have Links to Your Papers (2):

Have Links to Your Papers (2) ResearchGate 33 ResearchGate users may find my papers here and LinkedIn users in LinkedIn. Why would I not use RG and possibly miss out on 10K views?

Have Links to Your Papers (3): Have Links to Your Papers (3) 34 My approach: Initial experimentation Provided links to IR Subsequently: Uploaded papers to both Low maintenance effort users may find my papers here. ResearchGate users in RG and LinkedIn users in LinkedIn. Why would I make it difficult for them to find my papers? Maintenance: Change profiles when new job Add new papers when they’re published Switch off email notifications (305)

Reviewing the Evidence:

35 The Evidence Reviewing the Evidence

Evidence: Personal:

Evidence: Personal Is use of social media effective in (a) raising visibility of research outputs and (b) developing my professional networks? 36 Author. Downloads Bath IR : number of downloads from 2005-2014

Evidence: From Others:

Evidence: From Others 37 Professor Athene Donald, professor of physics, University of Cambridge concluded: “ isn’t it time you considered blogging and tweeting as part of your professional activity, not just something you ascribe as being only suitable for teenagers or those with time to kill? ” x

Evidence: From Others:

“ Most of my papers, before I blogged and tweeted them, had one to two downloads, even if they had been in the repository for months (or years, in some cases). Upon blogging and tweeting, within 24 hours, there were, on average, 70 downloads of my papers. Now, this might not be internet meme status, but that’s a huge leap in interest . ” Evidence: From Others Athene Donald’s article cited evidence from Melissa Terras experiment in tweeting links to her peer-reviewed papers: 38 Note that a researchers’ Twitter followers are more likely to have related research interests. There a download from a tweet may more relevant than a download from a random Google search for, say, “ Digital curiosities ” or “ Virtual tomb ”

What About The Barriers?:

What About The Barriers? But what about: Legal, ethical & privacy concerns My boss doesn’t approve My institution doesn’t approve It doesn’t work in my discipline, my country, my language It doesn’t work for me 39 Risks and opportunities framework: It’s not about ‘social media’ it’s about ‘social media for a particular purpose’ Be clear of potential benefits & associated risks Remember the risks of not doing things There will be costs (but may be small) Adopt risk minimisation strategies Base decisions on evidence (be aware of biases) Still not for you? Then consider use social media for the research group (and don’t act as a barrier!)

A Personal Manifesto:

A Personal Manifesto I will: Learn how social media can enhance my research activities Make use of social media in an ethical fashion and communicate with an authentic voice Support use of social media in my organisation if it’s not for me Gather and interpret social media metrics (but will be aware of their limitations) Be prepared to ‘unlearn’ what I’ve learnt if social media becomes irrelevant! 40 Does this work for you?


Questions? Any questions, comments, …? 41 Relevant papers cited in this talk: Using Social Media to Enhance Your Research Activities , B. Kelly, Social Media in Social Research 2013 Conference, / Can LinkedIn and Enhance Access to Open Repositories ?, B. Kelly and J. Delasalle , OR2012 : the 7th International Conference on Open Repositories, 9-13 July 2012 ,. / Empowering users and their institutions: A risks and opportunities framework for exploiting the potential of the social web . CULTURAL HERITAGE online conference 2009. B. Kelly and C. Oppenheim, http :// /

Licence and Additional Resources:

This presentation, “ Using Social Media to Build Your Academic Career ” by Brian Kelly, Cetis is licensed under the Creative Commons Attribution 3.0 Unported Licence Note the licence covers most of the text in this presentation. Quotations may have other licence conditions. Images may have other licence conditions. Where possible links are provided to the source of images so that licence conditions can be found . 42 Slides and further information available at Licence and Additional Resources

authorStream Live Help