How social media can enhance your research activities

Category: Education

Presentation Description

Slides for a talk on "How Social Media Cab Enhance Your Research Activities" given by Brian Kelly, Innovation Advocate at Cetis, University of Bolton at the IRISS Research Unbound launch conference held in Glasgow on 21 February 2014. See


Presentation Transcript

How Social Media Can Enhance Your Research Activities :

Presentation by Brian Kelly, UKOLN on 25 October 2012 for an Open Access Week event at the University of Exeter 1 Talk by Brian Kelly, Cetis on 21 February 2014 at the IRISS Research Unbound conference How Social Media Can Enhance Your Research Activities Event hashtag: # researchunbound  

Using Social Media to Enhance Your Research Activities:

Using Social Media to Enhance Your Research Activities Brian Kelly Innovation Advocate Cetis University of Bolton Bolton, UK Contact Details Email: Twitter : @ briankelly Cetis Web site : Blog : Slides and further information available at http://

PowerPoint Presentation:

3 3 You are free to: copy, share, adapt, or re-mix; photograph, film, or broadcast; blog, live-blog, or post video of this presentation provided that: You attribute the work to its author and respect the rights and licences associated with its components. Idea from Cameron Neylon Slide Concept by Cameron Neylon , who has waived all copyright and related or neighbouring rights. This slide only CCZero . Social Media Icons adapted with permission from originals by Christopher Ross. Original images are available under GPL at:

About Me:

About Me Brian Kelly: Innovation Advocate at Cetis, University of Bolton Formerly UK Web Focus at UKOLN, University of Bath Prolific blogger (1,250+ posts since Nov 2006) User of various devices to support professional (and social) activities Research profile: Peer-reviewed papers published on Web accessibility, standards, preservation, … Largest no. of downloaded papers from Bath IR Highly-cited papers in Web accessibility (e.g. W4A) Introduction 4 Evidence!

About This Talk: Aims:

About This Talk: Aims Abstract: In this talk Brian Kelly will summarise the benefits which can be gained from use of social media to support research activities . The paper is based on evidence from personal experiences * in using social media to engage with fellow researchers , meet new collaborators and co-authors and enhance awareness and impact of research papers . 5 * Your mileage may vary! Talk describes personal successes in a specific discipline area. Introduction


Paper Accompanying paper available on: ResearchGate Opus, University of Bath IR 6 Share with your friends and provide real-time peer-reviewing: http ://

Structure of the Talk:

Structure of the Talk About the talk About you Why is social media relevant to researchers? Examples of the benefits: Developing one’s professional networks Engaging with peers and practitioners Maximising readership Implementation plan for peer-reviewed paper Understanding and addressing concerns 7 Introduction

What Do You Already Do?:

What Do You Already Do? Who: Has a smart phone? Has a tablet device? Uses it for work-related purposes (beyond phone calls)? Has a social media account (e.g. Facebook, Twitter, …) Uses it for work related purposes? Who has used a mobile device for work-related purposes in bed?! 8 About You Tweeting during this talk is encouraged, but try to keep disruptions to others to a minimum

Do You Want to Change the World?:

Do You Want to Change the World? “ Hitherto, philosophers have sought to understand the world; the point, however, is to change it ”  Do you seek to change the world through your research or simply understand the world: You want to pro-actively market your research You want others to market your research You have a dispassionate view of your research 9 X About You

“It’s About Nodes and Connections”:

“It’s About Nodes and Connections” Cameron Neylon keynote at OR 2012: “ Networks qualitatively change our capacity ” With only 20% of a community connected only limited interaction can take place This increases drastically as numbers of connected nodes grows Examples: Phone networks (no use with only 1 user!) Tweeting at this event Galaxy Zoo 10 “Filters block. Filters cause friction” Need for client-side, not supply-side filters. Or “it’s not an information overload problem, it’s a filtering problem!” Relevance

SEO (Search Engine Optimisation):

11 SEO (Search Engine Optimisation) Summary of key approaches: Apply various techniques to Web resources to make resources easier to find in Google, … Resources may include organisational Web suites, third party Web sites, databases, … Resources may also include real world objects and ideas (e.g. your research ideas, …) Based on understanding of importance of Google to end users Databases (e.g. IRs) Web sites Real world Directories Google (Bing , DuckDuckGo , …)

Beyond SEO, SMO:

12 Beyond SEO, SMO Summary of key approaches: Make use of social networking services which people may use of discuss your services Services may include Facebook, LinkedIn, Slideshare, Twitter, … No need to touch your Web sites (therefore useful if you can’t!) Based on understanding of popularity of SNs and people’s interests in chatting and sharing Databases (e.g. IRs) Web sites Directories Social Services (Facebook, Slideshare, Twitter, …) Real world

Give Me The Evidence!:

13 The Evidence Give Me The Evidence!

My Papers:

My Papers My papers in the University of Bath Opus repository 14

Open Access enhances access:

Open Access enhances access Downloads for Brian Kelly 15 My most popular papers in Opus institutional repository Downloads 17 Feb 2014 Download figures for my papers

Least Downloaded Papers:

Least Downloaded Papers Will papers in a repository be seldom seen? What can be learn from approaches taken for the popular and unpopular papers? 16 Most downloaded papers in Bath IR My little-read papers in Opus institutional repository Kelly, B., 1998, The Latest Web Developments , IRISS 98

Learning From Success:

Learning From Success “ Library 2.0: balancing the risks and benefits to maximise the dividends ”, Kelly, B., Bevan, P., Akerman , R., Alcock , J. and Fraser, J . Program Electronic Library & Information Systems, 43 (3 ), 2009 17 Second most downloaded paper in repository (Jan 2014) 

Reasons For Popularity:

Reasons For Popularity Paper widely viewed because: Dodgy / unethical marketing (spam; link farms, …) Quality of paper Effective & appropriate use of social media 18 Blog post published at launch responsible for initial peak Monthly downloads for all papers

Beyond the Edge Cases:

Beyond the Edge Cases Little-downloaded paper: Uploaded to repository 6 years after paper written I was not lead author Only PDF version uploaded Never blogged about; never tweeted Most popular paper: Available in IR on launch of journal issue I was lead author Blog post published on day of launch Available in PDF, MS Word & HTML formats Link to paper subsequently tweeted & retweeted About Web 2.0, so likely to be read by bloggers 19 But what about the majority of papers?


SEO or SMO SEO : Helping Google find your papers through: Writing style, document structure, … In-bound links SMO : Helping other people find your papers through: Viral marketing Sharing on social media services 20 SMO: Good for new papers, but not relevant for popular papers written from 2004-8 SEO: Document structure consistent. Difference appears to be significant nos. of in-bound links X

Further Evidence:

Further Evidence Blog post by Melissa Terras , 19 April 2012 21 The findings

What Else Do I Do? :

22 The Evidence What Else Do I Do?

Develop New Connections:

Develop New Connections Developing New Connections Tweet sent asking for researchers to complete survey on use of Web Response from @ slewth Who is she? Twitter bio: disability researcher Link in bio to her blog Blog gives insights which complement my research Followed @ slewth and had Twitter chat Follow-up Shall we write a paper? Paper written Paper accepted Paper wins prize for best paper  23 See blog posts on “ It Started With A Tweet ” and “ Winner of John M Slatin Award at W4A 2010 ”

Encourage Event Amplification:

24 IWMW – an amplified event for practitioners Encourage Event Amplification

Who Pays?:

Who Pays? Opportunities for remote audience See Streaming of IWMW 2012 Plenary Talks – But Who Pays? , UK Web Focus blog, 18 Jun 2012 25

Event Amplification:

Event Amplification ‘ Amplified event ’: networked technologies at events to maximise (‘amplify’) ideas mentioned and subsequent discussions, including discussions between event attendees and remote participants . 26 Talks designed for ease-of-engagement Slides on Slideshare & easily found Twitter ID on Title slides OzeWAI 2009 Conference Invited keynote talk given in Melbourne, Jan 2009 Tweets received after talk: “ @briankelly enjoyed your presentation this morning about a holistic approach to accessibility # ozewai ” & “ @briankelly Fantastic talk this morning, I will come up and say hi at lunch ;) ” We spoke, and they agreed to contribute to a paper. Paper published 6 months later 

Evaluate Patterns of Use:

Evaluate Patterns of Use Use tools such as Socialbro 27 SocialBro : People in my network typically follow 100-500 Twitter users

Evaluate Patterns of Use:

28 SocialBro : people in my network typically tweet 2-5 times every day Evaluate Patterns of Use Conclusions: my community typically follow 500-1,000 users and tweet up to 5 times/day every day (possibly in bed!) 1630

Curate Tweets ..:

Curate Tweets .. Make use of various Twitter archiving tools to have a record of discussions, resources shared, potential connections, … 29 Twubs archive of # solo12impact tweets

… And Tell A Story:

… And Tell A Story Storify: Used to create a story of an event Manually (or automatically) select tweets of interest Add your own commentary Works best if there are lots of tweets to choose from! 30 See / wikipedia -editing-workshop-at- spoton -2013

Being Pro-active: An Implementation Plan:

31 The Evidence Being Pro-active: An Implementation Plan

W4A 2012 Paper:

W4A 2012 Paper Case study: Paper on “ A challenge to web accessibility metrics and guidelines: putting people and processes first ” given at W4A 2012 conference in Lyon in Apr 2012 Four co-authors agreed: To collaborate in raising awareness of paper and presentation of the paper How: Writing blog posts on or just before conference Participate on conference Twitter hashtag (e.g . responding to comments while speaker is presenting) Benefits: Reaching out to a wider audience based on our 4 professional networks 32


Preparation We: Uploaded paper to repository so URL was known Provided a link to the paper in speaker’s slides Uploaded holding slide to Slideshare so URL was known (slides were finalised shortly before talk) We could then: Agree of who will say what Prepare blog posts in advance Create short URLs in advance 33 Examples of approaches to follow

Opus Repository:

Opus Repository Paper uploaded to Opus repository 34 http:// / Note lack of social features for repository: no discussions or ability to embed content and limited sharing & metrics


Slideshare Metadata gives context to slides 35 Note: Sharing icons Discussion (not shown) Related content Metrics Embedability (not shown)

PowerPoint Presentation:

Final slide provides (active) links to related work 36

Use of SLideshare:

Use of SLideshare 37 On 18 Apr 2012: 1,391 views on Slideshare Other conf. slides had 3 and 311 views By 17 Feb 2014: 9,619 views on Slideshare “ Lies, damned lies & web statistics ” – but my third most downloaded paper in 2012!

Topsy and Event Hashtag:

Topsy and Event Hashtag 38 Buzz around event hashtag captured by Topsy

Topsy & Discussion About Slides:

Topsy & Discussion About Slides 39 Topsy recorded discussions about slides Twitter names suggest accessibility interests

Topsy & Discussion About Paper:

Topsy & Discussion About Paper 40 Note tweets about event (25) and slides (20) more popular than paper (7) Topsy recorded discussions about paper Can highlight paper after event!

Repository Statistics for Paper:

Repository Statistics for Paper Opus repository stats: Views began in March (before conference). 41 Largest downloads took place on 7 March, day blog post published (about collaborative tools for writing paper)

The IR:

The IR 42 Your papers may be hosted on your institutional repository – but you need ‘link love’


L inkedIn 43 44 Note: Links to papers in IR (not uploaded) Importance of tags users may find my papers here and LinkedIn users in LinkedIn. Why would I make it difficult for them?

Importance of Google:

Importance of Google Context: Between 50-80% of traffic to IRs are from Google (may be higher if direct links to PDFs not recorded by Google Analytics) What provides ‘Google juice’: On-page SEO techniques (structure, writing style, …) Links to pages, especially from highly-ranking sites What’s different about IRs ? Same page structure Therefore importance of links to repository 45

What Delivers Google Juice?:

What Delivers Google Juice? Survey of SEO ranking of 24 Russell Group IRs carried out in Aug 2012. Findings: Google, YouTube, Blogspot , Wikipedia and Microsoft are highest ranking domains with links to IRs 46 & have significantly larger number of links to IRs Links from institutional domain (e.g. locally-hosted blogs) provide little Google juice!

PowerPoint Presentation:

UK Web Focus blog has a rotating Featured Paper link 47 UK Web Focus has timely blog posts about papers UK Web Focus has links to all papers Regular summaries of papers mentioned here (where people’s eye focusses)


48 The Evidence Barriers

But …:

But … But what about: Legal, ethical & privacy concerns My boss doesn’t approve My institution doesn’t approve It doesn’t work in my discipline It doesn’t work for me 49 Risks and opportunities framework: It’s not about ‘social media’ it’s about ‘social media for a particular purpose’ Be clear of potential benefits & associated risks Remember the risks of not doing things There will be costs (but may be small) Adopt risk minimisation strategies Base decisions on evidence Be aware of biases and subjective factors

The Spectrum of Engagement:

The Spectrum of Engagement Early Adopters It’s new; it looks cool. I’m in! Early Mainstream Adopters I’ve been persuaded by arguments. I’ll try it and see if it works for me. Late Adopters I upgraded to a smartphone. I’ll try this Twitter thing (but just with a small number of friends). Doubters, Sceptics and Refusenicks There’s no way I’ll ever do it! There’s no way I’ll let it be done! 50

Spectrum of Engagement for Teams:

Spectrum of Engagement for Teams Experimentation We want someone to evaluate innovative IT Embedding We want to deploy the innovation systematically Plateau of Productivity It’s just a job. We have policies. We write reports on metrics. … Embracing Diversity John doesn’t give presentations (he’s nervous) Jane shouldn’t write peer-reviewed papers Paul shouldn’t tweets or write blog posts. 51

Health Warning!:

Health Warning! Suggestions given can help to enhance the visibility of one’s research. Highly visible and popular research is not necessarily an indication of quality! 52

Top Ten Tips:

Top Ten Tips Be pro-active Monitor what works for you Don’t forget the links Don’t forget the Google juice Develop your network Encourage feedback and discussion Understand your network Know your limits Seek improvements Participate 53 See Top 10 tips on how to make your open access research visible online, JISC Inform, 35, Winter 2012

Any Questions?:

Any Questions? Cartoon 54


Questions? Any questions, comments, …? 55 Continue the discussion: blog post about this presentation published at

Licence and Additional Resources:

This presentation, “ Using Social Media to Enhance Your Research Activities ” by Brian Kelly, Cetis is licensed under the Creative Commons Attribution 4.0 Licence Note the licence covers most of the text in this presentation. Quotations may have other licence conditions. Images may have other licence conditions. Where possible links are provided to the source of images so that licence conditions can be found . 56 Slides and further information available at / iriss-2014-how-social-media-can-enhance-your-research-activities / Licence and Additional Resources

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