Using Social Media to Enhance Your Research Activities

Category: Education

Presentation Description

Slides for a talk on "Using Social Media to Enhance Your Research Activities" given by Brian Kelly, Innovation Advocate at Cetis, University of Bolton at the DAAD 2013 conference, held at Cumerland Lodge, Egham on 16-18 December 2013. For further information see


Presentation Transcript

Using Social Media to Enhance Your Research Activities:

Using Social Media to Enhance Your Research Activities Brian Kelly Innovation Advocate Cetis University of Bolton Bolton, UK Contact Details Email: Twitter : @ briankelly Cetis Web site : Blog : 1 Slides and further information available at Twitter hashtag: # daad2013 See licence details

Social Media: Tools for Busy Researchers!:

Social Media: Tools for Busy Researchers! Social media: I sn’t (never was) just for young people Can help in developing one’s professional network Can help in raising awareness of one’s research outputs In this session I will: Give examples of social media for researchers Provide evidence of the benefits Listen to and respond to concerns 2

About Me:

About Me Brian Kelly: Innovation Advocate at Cetis, a national Centre for Educational Technology, Interoperability and Standards Formerly UK Web Focus at UKOLN from 1996 - Jul 2013 Prolific blogger ( 1,200 + posts since Nov 2006) User of various devices to support professional (and social) activities Prolific speaker (400+ talks since 1996) Research profile: Peer-reviewed papers published on Web accessibility, standards, preservation, … Largest no. of downloaded papers from Bath repository Highly-cited papers in Web accessibility (e.g. W4A) 3 Introduction

About You:

About You In small groups: Introduce yourself and say: Who your are and where you study What your research interests are What you hope to gain from the session Share with everyone: What you hope to gain from the session Any interesting or surprising facts you learnt about other participants 4 Introduction

What Do You (Collectively) Do?:

What Do You (Collectively) Do? Exercise: In a few bullet points summarise what you do. What do you do which is similar to researchers in other disciplines? 5 Introduction

What You (Collectively) Do:

What You (Collectively) Do I think you (as a researcher): Talk to colleagues and exchange ideas Go to conferences, listen to speakers and discuss their ideas with them and with your peers Have an idea for a paper, a project, … and discuss it with potential co-authors & collaborators Write the paper, project proposals or submission jointly with others Listen to and ask questions of the stakeholders Do the work with project partners & collaborators Ensure that the work is known about by Y our peers (they may cite you) Others, including general public, in order to enhance the impact of your work 6 Introduction

What Can Help These Processes?:

What Can Help These Processes? These areas of work can be supported: In established ways : Events, such as conferences Swapping business cards at conferences Email, letters and memos! … In new ways : Use of social media Embracing open (educational) practices Participating in ‘ amplified events ’ Blog posts, status updates and tweets! Using ‘interactive business cards’ … 7 Introduction

About This Session:

About This Session Draft timetable: Introduction The Relevance of Social Media for Researchers Key Services: ▪ Twitter ▪ Twitter environment ▪ Lanyrd ▪ Researcher profiling services ( ResearchGate , Academia, …) ▪ Slideshare ▪ Blogs ▪ LinkedIn ▪ What else? Evidence of Benefits How Does it Work? Concerns, Risks and Limitations What Next? Open Discussion 8 Introduction

About The Session Rules:

About The Session Rules During this session: Feel free to ask questions, make contributions, etc. at any point ! Put your mobile phones on silent mode Feel free to tweet, use the Web, Google stuff, … Feel free to share ideas, thoughts, observations, etc. openly. But respect others’ privacy 9 By working collaboratively, the learning during the session should be enhanced and the session should be more effective than one in which you were all ‘silos’. Introduction

PowerPoint Presentation:

10 10 You are free to: copy, share, adapt, or re-mix; photograph, film, or broadcast; blog, live-blog, or post video of this presentation provided that: You attribute the work to its author and respect the rights and licences associated with its components. Idea from Cameron Neylon Slide Concept by Cameron Neylon, who has waived all copyright and related or neighbouring rights. This slide only CCZero . Social Media Icons adapted with permission from originals by Christopher Ross. Original images are available under GPL at: Risk management : I reserve the right to change my mind at the end of the session!

What Do You Know About?:

LSE Impact blog 11 What Do You Know About? The LSE Impact of Social Sciences blog Open Access research publications Use of Twitter Sharing using social media (Twitter & Facebook) RSS feeds & RSS readers Creative Commons licences How a tweet …. can lead to a peer-reviewed paper! Twitter hashtags Twitter metrics / alt.metrics

New Scholarship :

New Scholarship About the paper: “ That one Tweet got me thinking about the kinds of sessions I would like to see and the things sociologists should be studying ” “ s o I wrote a blog post about it. As I usually do now, I shared that blog post via Twitter . ” “ I did a series of blog posts that expanded on initial post. ” “ I combined all of the blog posts into one paper and thought about what my critique of the field might be. ” “ paper went into an extended peer review process .. and appeared in 2012 ” “ Except for the very end of this process – submitting the paper to the journal for peer-review – none of this way of working bares the least bit of resemblance to how I was trained to be a scholar . ” 12 $25! Google Scholar Sharing services

What’s It Mean For You?:

What’s It Mean For You? We’ve seen: Blogs • Twitter • Hashtags • alt.metrics RSS • Social sharing • Google Scholar Open Access • Creative Commons How could you use these yourself? Write a brief summary of how you could use one of these examples (or other social media services) Share your example with a neighbour Put your example on a notice board. We will all discuss a few examples 13 Introduction

What Can Twitter Offer?:

What Can Twitter Offer? Twitter: A waste of time for those with time to waste! A valuable communications & dissemination channel Twitter can be regarded as: An interactive business card: “ Here’s my business card ” vs “ Here’s my Twitter ID ” The bar where everybody knows your name: “ Feeling a bit down about my PhD # phdchat ” An essential tool for conferences: “ On my way to # daad2013 . Who else is going? ” An emergency hotline: “ Arrived at Egham station. No taxis. Help! ” 14 Examples

The Conference Twitter Hashtag:

The Conference Twitter Hashtag Twitter is particularly useful at events, when event hashtag used (e.g. # daad2013 ) Anyone can use a hashtag in their tweets Best if conference organise announce hashtag Enables related tweets to be searched and aggregated Many Twitter archiving tools available (e.g. Twubs ) 15

When Twitter At Conferences Takes Off:

When Twitter At Conferences Takes Off Twitter use is well-established at the ILI (Internet Librarian International) conference 16 Sharing images provides visual memories of event Numbers of Twitterers has reached critical mass “ Wow ” – spotting what people found interesting Shared memories Sharing across different languages

Using Twitter: Tweetdeck:

Using Twitter: Tweetdeck All tweets (from the 1,400 people I follow) 17 Current conference hashtag I’m interested in Tweets to me (or about me) Interactions (e.g. new followers, favourited and retweeted tweets) Tweets from a group I created Tweets from another group I created

Curating Tweeted Links: RebelMouse:

18 Examples Curating Tweeted Links: RebelMouse RebelMouse : Automatically curates visual summary of tweeted links Can create pages based on preferred hashtags See

Using Storify :

Using Storify Storify: Manual curation of tweets Useful for: Archiving tweets about one’s own talks, workshop sessions, … (Archive of realtime user feedback, areas of interest and concerns) Preparation of conference reports, based on collective insights 19

Using Storify :

Using Storify 20 Storify: Manual curation of tweets Useful for: Archiving tweets about one’s own talks, workshop sessions, … (Archive of realtime user feedback, areas of interest and concerns) Preparation of conference reports, based on collective insights Is Wikipedia session relevant?

Using Storify :

Using Storify 21 Storify: Manual curation of tweets Useful for: Archiving tweets about one’s own talks, workshop sessions, … (Archive of realtime user feedback, areas of interest and concerns) Preparation of conference reports, based on collective insights Did users find session useful? Did users find Twitter useful?


Tweetchats Tweetchats : Focussed Twitter discussion # phdchat Tweetchats take place on Wednesdays from 19.30-20.30 22 See blog post on “# uklibchat , # ECRchat , # PhDchat , # Socialchat and Other Tweetchats ”


Tweetchats Tweetchats : Focussed Twitter discussion # phdchat Tweetchats take place on Wednesdays from 19.30-20.30 Look at the archives to see what you missed . 23 See blog post on “# uklibchat , # ECRchat , # PhDchat , # Socialchat and Other Tweetchats ”


Lanyrd 24 Lanyrd : your online presence at events Lanyrd : Can provide a speaker profile See who else attends events you speak at / attend Authentication by Twitter


Lanyrd 25 Lanyrd : Could provide an event’s web site


Lanyrd 26 Lanyrd : Could provide an event’s web site (provides social aspects) Slides hosted on Slideshare can be embedded Note encouragement to use Twitter event hashtag

Observing Patterns of Use:

Observing Patterns of Use Tools such as SocialBro provide an understanding of how Twitter is used 27 Most tweet daily Most follow >100 Most tweet 2-5 times/day

Observing Patterns of Use:

Observing Patterns of Use 28 Note this is the ‘potential’ no. of impressions. Reality will be much less! Crowdbooster is a Web-based Twitter analytics tool

Researcher Profiling Services:

Researcher Profiling Services Relevance for you: You’re a researcher: shouldn’t your research interests and outputs be freely available? You’re a young researcher: shouldn’t this information be decoupled from your (current) institution? You want your information to be easily found: shouldn’t you use a global service with high Google visibility? Relevant services: ResearchGate ( ORCID ) 29 Examples


Paper Paper presented at Social Media in Social Research 2013 Conference) available from: Opus, University of Bath IR ResearchGate 30 Share with your friends and provide real-time peer-reviewing: http :// (and I can see real-time stats using + suffix)

Institutional Repository:

xxx 31 Examples Institutional Repository My (former) institutional repository: Hosts copies of my papers No longer able to maintain information Concern that after I left, my records may disappear Initially used to provide a list of my papers (which I could maintain ) Then uploaded open access versions of papers 32 Alerts provided: How people found my papers Peers who have started following me Can manage alerts 33


34 Examples ResearchGate : Initially used to provide a list of my papers (which I could maintain) Then uploaded open access versions of papers which I can maintain e.g. embed ORCID ID ResearchGate


Orcid 35 Examples Orcid : International standard for researcher ID Aims to save time and simplify work flows Takes 30 seconds to create! See Get one! You can then add your publications


Slideshare 36 Slideshare: Boring repository of slides? Simple & effective way of raising visibility of conference resources?


Slideshare Note how: Usage statistics are available Slides can be embedded in other web sites 37


Slideshare Note how: Usage statistics are available Slides can be embedded in other web sites ‘ Liking’ and commenting are available 38


Slideshare Who liked and downloaded my recent slidedeck ? Associate professor from Moscow Interests in open education & open data Has an profile 39 Read her blog. Looked at her slides, … Possible collaborator?

UK Web Focus Blog:

40 Examples UK Web Focus Blog UK Web Focus blog: 1,400+ posts since Nov 2006 My open notebook Comments encouraged “ It works for me ”


LinkedI n LinkedIn: Your online CV – and more 41


LinkedI n LinkedIn: Your online CV – and more Can include details of: Project activities Publications 42


LinkedI n Note that LinkedIn profiles: Tend to be easily found using Google Can be maintained by you (unlike institutional profile) 43 NB note risk of empty profile

Importance of Evidence:

Importance of Evidence How might we gather evidence of the value of use of social media for researchers? Provide some examples of approaches Some examples of use of social media: As part of the research process For identifying and making contact with new collaborators To raise the visibility of research Looking at the numbers 44 Evidence

Evidence 1: Role in the Research Process :

LSE Impact blog 45 Evidence 1: Role in the Research Process From post on the LSE Impact of Social Sciences blog: Evidence of how a tweet led to a series of blog posts which became a peer-reviewed article Evidence of how the blog post about this become popular

Evidence 2: Making New Connections:

Evidence 2: Making New Connections Developing New Connections Tweet sent asking for researchers to complete survey on use of Web 2.0 in research Response from @ slewth Who is she? Twitter bio: disability researcher Link in bio to her blog Blog gives insights which complement my research Follow @ slewth and have Twitter chat Follow-up Shall we write a paper? Paper written Paper accepted Paper wins prize for best paper  Sarah later told me she knew of my research 46 See blog posts on “ It Started With A Tweet ” and “ Winner of John M Slatin Award at W4A 2010 ”

Evidence 3: Raising Visibility:

Evidence 3: Raising Visibility Blog post by Melissa Terras , 19 April 2012 47 The findings

Evidence 4: Looking at the Numbers:

Evidence 4: Looking at the Numbers What do download statistics tell us? 48 12 Dec 2013 Download figures for my papers

Least Downloaded Papers:

Least Downloaded Papers Will papers in a repository be seldom seen? What can be learn from approaches taken for the popular and unpopular papers? 49

“It’s About Nodes and Connections”:

“It’s About Nodes and Connections” Cameron Neylon keynote at OR 2012: “ Networks qualitatively change our capacity ” With only 20% of a community connected only limited interaction can take place This increases drastically as numbers of connected nodes grows Examples: Phone networks (no use with only 1 user!) Tweeting at this event Galaxy Zoo 50 How Does It Work? “Filters block. Filters cause friction” Need for client-side, not supply-side filters.

SEO (Search Engine Optimisation):

51 SEO (Search Engine Optimisation) Summary of key approaches: Apply various techniques to Web resources to make resources easier to find in Google, … Resources may include organisational Web suites, third party Web sites, databases, … Databases (e.g. IRs) Web sites Real world Directories Google (Bing , DuckDuckGo , …)

Beyond SEO, SMO:

52 Beyond SEO, SMO Summary of key approaches: Make use of social networking services which people may use of discuss your services Services may include Facebook, LinkedIn, Slideshare, Twitter, … Databases (e.g. IRs) Web sites Directories Social Services (Facebook, Slideshare, Twitter, …) Real world

Risks, Limitations, Concerns:

Risks, Limitations, Concerns Over to you: What concerns do you have? What risks do you envisage? What limitations might social media have for your in your area of research? 53 Risks

“It Doesn’t Work in Humanities”:

“It Doesn’t Work in Humanities” “ They 1  found,  for  example,  that  science   researchers … are more likely to  use Twitter , while mathematicians and computer scientists are   more predisposed to archive their own material, and, like classicists, to disseminate their research outputs themselves. Social scientists on  the other hand are more reluctant to use new technologies, for example they are less likely to Tweet or  use a laptop at  a conference. ” 1 Connaway  and   Dickey, 2009. Quoted in Re-Skilling For Research , RLUK Report, / re-skilling-research 54 Risks

“It Doesn’t Work For Me!”:

“It Doesn’t Work For Me!” Thoughts: It’s fine not to be good at everything! But what if you don’t like speaking in public? Perhaps there’s a need for a social media role in research team Avoid deprecating social media just cos you don’t like it! 55 Risks The Social Web and the Belbin Model , UK Web Focus blog, 27 May 2009

The Service May Not Be Sustainable:

The Service May Not Be Sustainable But what if: Facebook goes out of business? Google withdraws (‘sunsets’) its services Slideshare is taken over and changes its terms & conditions and operational practices? But also need to consider: ICL is taken over by Fujitsu I BM sells it PC division & stops making computers You developed departmental systems based on dBase III UMIST merges with Manchester University … 56 Risks

A Risk Management Approach:

A Risk Management Approach But what about: Legal, ethical & privacy concerns My boss doesn’t approve; my institution doesn’t approve It doesn’t work in my discipline It doesn’t work for me I’m worried GooFace isn’t sustainable; is evil. 57 Risks and opportunities framework: It’s not about ‘social media’ it’s about ‘social media for a particular purpose’ Be clear of potential benefits & associated risks Remember the risks of not doing things There will be costs (but may be small) Adopt risk minimisation strategies Base decisions on evidence Be aware of biases and subjective factors See Empowering users and their institutions: A risks and opportunities framework for exploiting the potential of the social web , Kelly & Oppenheim, 2009 Risks

What Next?:

What Next? From the Hyperlinked Library MOOC, develop: A plan for your Online Professional Learning Network: Goals; scope; resources and maintenance plan See / 2013/11/06/assignment-4-my-online-professional-learning-network / An action brief: Convince ______ that by _______ they will ________ which will ________ because _______. Complemented by a risk assessment See / 2013/11/20/assignment-6-the-directors-brief-library-use-of-wikipedia-and-other-wikimedia-projects / 58 Next Steps

Conclusions: Top 10 Tips :

Conclusions: Top 10 Tips Be pro-active Monitor what works for you Don’t forget the links Don’t forget the Google juice Develop your network Encourage feedback and discussion Understand your network Know your limits Seek improvements Participate 59 See Top 10 tips on how to make your open access research visible online , JISC Inform, 35, Winter 2012


Questions? Any questions, comments, …? 60 Continue the discussion: blog post about this presentation to be published at http://

Licence and Additional Resources:

This presentation, “ Using Social Media to Enhance Your Research Activities ” by Brian Kelly, Cetis is licensed under the Creative Commons Attribution 3.0 Unported Licence Note the licence covers most of the text in this presentation. Quotations may have other licence conditions. Images may have other licence conditions. Where possible links are provided to the source of images so that licence conditions can be found . 61 Slides and further information available at Licence and Additional Resources

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