lumix • to light charcoal, firewood, briquette and pellets

Slide 1: 

Commercial Presentation January 2009

Slide 2: 

In 2001 with the acquisition of the equipments, the product formula and the brand Lumix from Lumix Quimica Ltda., Forza Quimica Ltda was founded by Mr. Ony Bogo, started with one single, exclusive and well defined goal: To become the market leader in solid alcohol based products. Today present in the main supermarket networks in Brasil, in the small market thru it´s sales force and distributors and exporting to several countries, Forza Quimica starts 2009 with two main strategies, increase it´s market share in the middle market and exports and widen it´s product portfolio, always based on solid alcohol. Forza Química Ltda The Industry

Slide 3: 

Market Presence Lumix in Brazil and in the World

Slide 4: 

Lumix in Brazil Supermarkets: Carrefour, Pão de Açúcar and Wal-Mart 20 salesmen 10 exclusive distributors Tele marketing Hotels and restaurants networks Official supplier of the brazilian army

Slide 5: 

Lumix in the World Exclusive distributors USA Spain Chile Peru Costa Rica

Slide 6: 

Our Products Fast and Safe Fire

Slide 7: 

Advantages Lumix Food Service and Lumix House & Camping Brazilian market leader in solid alcohol products Exclusive product Safest fire lighter in the market More heat and the flame doesn´t turn off on outdoors environments Easy clients fidelization Pioneer brand in Brazil Ecological product No smoke, no odor Chemist available for customer support Main supplier of the largest supermarkets in Brazil(Pão de Açúcar, Carrefour and Wal-Mart)

Slide 8: 

Our Products Lines Lumix 6 and 3 kg Lumix Food Service Lumix House & Camping

Slide 9: 

Lumix 6 and 3 kg Our food service line was specially developed to be used in rechauds Focused on safety, practicity with the best cost benefit. Lumix Food Service Lumix 900 g

Slide 10: 

Physicochemical advantages Lumix Food Service Remains solid during the whole burning process: for this reason the area exposed to the flames is smaller than gel products. The burning time is inversely proportional to the area exposed to the flames, the smaller the area the longer the time. Use of anydrous alcohol: product free of water, inhibiting the formation of micro explosions seen in hydrous alcohol products, excluding, in this way, the risk of accidentsin it´s use.

Slide 11: 

Comparative Table Lumix Food Service x the Competition

Slide 12: 

Packing information Lumix Food Service Products sold by bucket and box: Lumix 6 kg6 kg bucket of Lumix Lumix 3 kg3 kg bucket of Lumix 900 gBox with 12 pots of 900 grams

Slide 13: 

The House & Camping line was developed to facilitate and bring safety to the consumer´s life. The consumer´s comfort and safety are our biggest concerns. Barbeques, fondue, fireplaces, camping, much easier fire. Lumix House & Camping Lumix Plus Lumix 900 g Lumix Mini

Slide 14: 

Comparative Table Lumix House & Camping x the Competition

Slide 15: 

Packing information Lumix House & Camping Products sold by box: MiniBox with 24 pots each with 4 chips of 21.25 grams each chip PlusBox with 24 pots each with 8 chips of 21.25 grams each chip 900 gBox with 12 pots of 900 grams

Slide 16: 

Technical information LumixSolid Alcohol

Slide 17: 

Contacts Ony BogoCEO onybogo@lumix.com.br Ana LuciaCommercial Assistantanalucia@lumix.com.br Kaique GonçalvesSales Managerkaique@lumix.com.br Alisson Granemann Chemistluiz@lumix.com.br Forza Química Ltda. Phone/Fax: +55 47 3426-4689 www.lumix.com.br • lumix@lumix.com.br