Product Line Analysis : Product Line Analysis Product lining is the marketing strategy of offering for sale several related products.
Line depth refers to the number of product variants in a line.
Line consistency refers to how closely related the products that make up the line are.
Line vulnerability refers to the percentage of sales or profits that are derived from only a few products in the line.
Product-Item Contribution to a Product Line’s Total Sales and Profits : Product-Item Contribution to a Product Line’s Total Sales and Profits
Product-Line Stretching : Product-Line Stretching Down-Market Stretch
Trading Up or Brand leveraging
Product Line Filling : Product Line Filling Line Filling is the process of adding a new product within the current range of an incomplete line.
Motives for Line Filling.
Weber’s Law: Customers are more attuned to relative than absolute difference.
Line Modernization, Featuring and Pruning
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