COL CA12-059 Project Presentation

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Developing life-changing media Commonwealth of Learning – Project CA12-059 Community Learning Programmes Development in South Africa and Namibia

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Busisiwe Ngcebetsha – Projects Manager

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South Africa & Namibia

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Upington Atlantis Worcester Rehoboth Gail White Executive Director

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Upington - Radio Riverside staff and volunteers

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Upington, Northern Cape, South Africa

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Street view in Atlantis, Western Cape, South Africa

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Atlantis, Western Cape, South Africa

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Informal settlement near Worcester

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Farmlands Worcester, Western Cape, South Africa

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The following short term results have been achieved : At a local level : In excess of 60 stakeholder partners were involved in project implementation in South Africa and Namibia 4532 learners have been recruited in Upington, Atlantis, Worcester and Rehoboth. In excess of 80% of these learners are women. In excess of 60 % of these learners are youth. 82 people have been trained from radio stations in Upington, Atlantis, Worcester and Rehoboth. 46 of these trainees were women. 60 of these trainees were youth. Produced and broadcast 60 hours of interactive radio programmes with Riverside, Atlantis, Valley FM and Live FM

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Studio at Radio Atlantis, Western Cape, South Africa

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Studio at Radio Riverside, Northern Cape, South Africa

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Stakeholder Partners in Upington Department of Health Department of Education Department of Social Development Noord Kaap VIGS Forum Age in Action Neighbour Helping Neighbour Paballelo High School Carlton van Heerden High School A. J. Ferreira High School

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Studio at Valley FM, Western Cape, South Africa

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Studio at Live FM in Rehoboth, Namibia

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Training on participatory media development at MTC for Health

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Training on the use of mobile telephony at MTC for Health

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Community and stakeholders’ participation

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Favourite programmes as cited by learners: Couple Testing for HIV, Teenage Pregnancy and PMTCT

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Add Slide – street interview

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Rachel Watson – Station Manager Atlantis Radio Atlantis targets listeners aged 16 to 34 and the programming reflects the culture of the coloured community. Listenership Jan-May ‘12 : 34 000

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Francois Marais – Station Manager Worcester Valley FM broadcasts to the agricultural community of the Breede River Valley, targeting age groups by scheduling the content to suit the times they are listening. Listenership Jan-May ‘12 : 92 000

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Pieter Olivier – Station Manager Rehoboth Live FM broadcast predominantly in English, with Afrikaans also being used and covers a population of approximately 25 000 people.

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Thabang Pusoyabone – Station Manager Upington Listenership Jan-May ‘12 : 72 000 Radio Riverside targets Xhosa-, Setswana-, English- and Afrikaans-speaking listeners aged 18 to 35

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Tune in to your radio station on Monday at 17:30 and listen to the ……

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Daniela Stander – Administration Support

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Learner Group Facilitator - Atlantis

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Learner Group participants - Atlantis

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Francoise Dujardin – Finance Manager

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At national level : The CLP Model was shared during the following workshops: National Community Radio Forum – May 2012 Southern African AIDS Trust Workshop for Community Radio Stations – August 2011 People’s Health Assembly – July 2012 International partners : MTC provided support to partners in: Mafeteng Multi-media Association - Lesotho HASDA - Sierra Leone IMESO - Nigeria CamLink – Cameroon Farm Radio International – Canada AMARC Africa UNESCO – IPDC Project Implementation in Namibia International donor support :

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Once again the Media and Training Centre for Health would like to extend its sincere gratitude to COL for its ongoing support of the work that we do in Southern Africa and for the continued willingness to collaborate as partners in addressing key health issues in resource poor communities. We appreciate the exposure that we have gained internationally and COL’s acknowledgement of our contribution to the Healthy Communities Initiative. We trust that we have met the deliverables as agreed upon in CA 12-059 and look forward to a long and mutually beneficial partnership during the next phase of implementation.

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Cape Town - South Africa P O Box 753 - Rondebosch 7701 - Cape Town - Western Cape - South Africa Tel: +27 (0)21 448 7339 Fax: +27 (0)21 448 8290 E-mail: info@mtcforhealth.co.za Website: www.mtcforhealth.co.za

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