The Holy Grail of Facebook Advertising

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Presenter: Bonnie David Facebook Marketing Coach Discover 9 Key Benefits of Working with Facebook Power Editor: The Holy Grail of Facebook Advertising

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https://www.facebook.com/connectioncatalyzer www.connectioncatalyzer.com Connection Catalyst

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Source: Power Editor Guide https://fbstatic-a.akamaihd.net/rsrc.php/yR/r/D5av9A-- tkd.pdf Source: allfacebook.com http://allfacebook.com/how-to-use-facebooks-new-power-editor-for-ads_b44952

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What is the Facebook Power Editor? This little tool will save you hours of work as opposed to manually uploading each and every ad.

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How Does The Power Editor Help Your Business? Helps YOUR business manage multiple ad campaigns Makes it easy to create, edit, manage and optimize ads, campaigns, and page posts in bulk, across a large number of different accounts and pages.

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Why YOU should Use the Facebook Power Editor? YOU can use Power Editor to buy placements in the news feed, the most engaging place on Facebook.

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1 Power Editor Key Benefit Save time by mass-editing ads and Page posts across campaigns, accounts and Pages, and creating ads in bulk

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Power Editor Key Benefit 2 Optimize from the tool by sorting ads by key stats and performance

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Power Editor Key Benefit 3 Save time by copying and pasting ad and campaign data from Power Editor to Excel, and vice-versa

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Power Editor Key Benefit Select specific news feed placements in desktop and mobile for Page post ads and sponsored stories 4

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Easy to create Page posts, promoted posts and schedule posts Power Editor Key Benefit 5

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Power Editor Key Benefit 6 Use Audiences to create and manage all your audiences, including custom audiences and targeting groups

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Power Editor Key Benefit 7 Create mobile app; install ads that display in mobile news feed to drive and measure installs for mobile apps and games

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Power Editor Key Benefit 8 Use Sponsored Results to buy ads in search results driving to your App, Page, or Place

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Use conversion tracking to measure the ROI (Return on Investment) of your ad spend by creating pixels that track conversions Power Editor Key Benefits 9

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How do I download the Facebook Power Editor? First off, you’re going to need the Google Chrome browser. Go to www.google.com/chrome  and download . If you do not have Google Chrome installed on your computer, you can download it at www.google.com/chrome .

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Then click on the power editor tab on the left side of the Ads Manager

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Now click “Install Power Editor”

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Alright! You now have it installed! Click on “Download”. You can choose to download all your accounts or select certain ones only.

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Navigating in Power Editor

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See stats on your active campaigns and recently completed campaigns. Navigating in Power Editor

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Navigating in Power Editor Stores all images you have used in ads. Double-click an image to see its ads.

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Navigating in Power Editor Create and manage all your audiences, including Custom Audiences and Targeting Groups Saved Target Groups are saved demographic, connection, and interest targeting to make it easier for you to target your ads to the people you want to reach.

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Navigating in Power Editor View all your account charges and invoices listed by month, as well as your funding sources.

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Navigating in Power Editor Create conversion tracking pixels to measure the ROI (Return on Investment) of your Facebook Ads by reporting on the actions people take after viewing those ads.

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Navigating in Power Editor Manage admin permissions and email notifications.

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Power Editor buttons and features Ads and campaign tab views

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You can customize the metrics you want to see about your ads and campaign by clicking on “Settings” in the right hand corner and selecting or deselecting each metric for both the Ads and Campaigns tab. Analyze Performance

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You then need to click on the “Stats” drop-down button in the top navigation bar in order to select a date range and get stats from this range .

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Options You can select which ad columns and campaign columns to display. Enables you to customize the columns that are shown in the list view of Power Editor These columns include ad parameters (ex: price) as well as performance metrics (ex: CTR ).

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Import a properly formatted Excel file or cells that have been copied and pasted from an Excel file into Power Editor. You can also use bulk import to import individual images or a zip file of multiple images.

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Make sure that the left panel reflects where you would like the new ad or campaign to be created. If you have campaign A selected in the left pane and click, Create Ad, that ad will automatically get created within campaign A If you have campaign A selected in the left pane and click Create Campaign, that ad will automatically get created within the account that contains campaign A (since a campaign cannot be created within a campaign .)

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If there are errors in the upload, each ad and/or campaign will be flagged with an error icon and the error pane will explain the specific error for each ad or campaign. Upload If there are errors in any of your rows (ads or campaigns), you can choose to upload edits without uploading the rows with errors. Uploads all edits made in Power Editor.

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If you are in the campaign tab, you will have the option of creating a new campaign. Create Ad/Create Campaign Creates a new ad or campaign . When you are in the ad tab, you will have the option of creating a new ad.

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The Download button also can be used to drop all of your data into Power Editor. Click the Option button on your Mac keyboard or Alt on a PC, and the Download button will change to a Drop button.

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This does not revert the last change made, it reverts all changes made since the row was downloaded to Power Editor. Revert Changes Allows you to revert to the latest version of the selected row before any edits were made.

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After selecting a row (or set of rows in the list view), duplicate allows you to create an identical copy of that row. Duplicate

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Exports the rows that have been selected in the list view into a CSV file (Excel file) Export

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Enables you to select the time period for which all metrics are displayed. Stats

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Enables you to sort the rows in the list view by any column header. Column Headers

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Enables you to dynamically filter the rows in the list view based on query Search

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Power Editor buttons and features Page post tab view

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You can manage your Pages by selecting the left dropdown menu and clicking on Manage Pages. Manage Pages Then, switch between the Pages you manage on the left-hand side.

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You can choose from status, link, photo or video posts. Create Post

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Publishes a selected post to your Page. You can choose to publish now or to schedule your post . Publish Post

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Creates an ad to promote a selected Page post in news feed. The new ad will appear in the ads view of Power Editor with the status set to Pending and a bid of $0.00. Posts that you promote must be published to receive organic distribution. You do not need to publish a post or schedule it for publication in order to promote it. Promote

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Shows the ads or sponsored stories that you have created for a selected post View Ads

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Page Post Management For unpublished Page post ads, you’ll be able to promote different versions of the same message to find the best one to put the most budget behind, without having it post to your Page timeline.

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In Power Editor, you now have the ability to schedule Page posts in advance and create unpublished Page post ads that do not get organic distribution in the news feed or on the Page. This gives you greater control over your Page content and who sees your posts. Page Post Management

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Page Post Management People will still be able to like or comment on these posts if they appear as ads or sponsored stories, and those stories have the ability to appear in the news feed.

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Page Post Management Scheduled posts appear on your Page like regular posts, and you can set them to be shown at a later time.

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Page Post Management All types of Page posts can be created without organic distribution except for questions, events and offers posts.

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Steps for managing your Page posts 1 Select Manage Pages in the top left-hand drop-down.

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Steps for managing your Page posts 2 Click on Create Post to create your post and click Submit. Keep in mind that this is an unpublished post until you select publish . This means the post is not posted to your Page timeline yet. It is saved in the lists of your posts.

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Steps for managing your Page posts 3 Highlight your selected post and click Publish Post.

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Steps for managing your Page posts 4 You can choose to Publish Now or Schedule a time to publish. If you select Schedule a time to publish, you can select a future date and time. Click Publish when you’ve made your selection.

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Analyzing performance Customize the metrics you want to see about your ads and campaign by clicking on Settings in the right-hand corner and selecting or deselecting each metric for both the ads and campaigns tab.

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Ads Performance Stats C lick on the Stats drop-down button in the top navigation bar in order to select a date range and get stats for this date range.

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Page Posts performance You can view the performance of each Page post inline on the Page post tab. Power Editor breaks post performance out by reach, engagement, and people talking about this.

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E dit A ds and Campaigns Edit one or multiple ads or campaigns at the same time in the work space using the Shift key for items that are close together, and the Control or Command keys for items that are further apart.

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For Ads You can edit your creative, audience and advanced options, pricing and status, and placements.

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You can edit budget, schedule, and status. For Campaigns

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Presenter: Bonnie David Facebook Marketing Coach

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