Facebook Types of Ads


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Facebook Ad Types Revealed:

Facebook Ad Types Revealed Presenter: Bonnie David | Facebook Marketing Coach www.connectioncatalyzer.com Source: Facebook Marketing Bible https://www.facebook.com/connectioncatalyzer

PowerPoint Presentation:

Hello everyone This Is Bonnie: Your presenter. Let’s get started!

3 Main Types of Ads:

3 Main Types of Ads You can buy them from the Self-Serve Ad Tool.



Four types of market ads:

Four types of market ads

Standard ads:

Standard ads Drive traffic to a site off-facebook

Event ads:

Event ads Promote an event

Page ads:

Page ads Drive traffic to facebook page

App ads:

App ads Drive traffic to an app

Ad examples:

Ad examples

Marketplace ads explained:

Marketplace ads explained Pretty straightforward With a headline With an image With body text

Marketplace ads criteria defined:

Marketplace ads criteria defined

Social context added to marketplace ads:

Social context added to marketplace ads To encourage users to click for these traditional ads as well. Example: Includes the names of a user’s friends who like a page.

Sponsored stories:

Sponsored stories Highlight a user’s friend activity as it relates to a page or an app

5 types of sponsored stories:

5 types of sponsored stories

3 more types of sponsored stories:

3 more types of sponsored stories

Page likes :

Page likes Users like a page and friends will see

Page post likes:

Page post likes When a friend likes a post on a specific page

Page post comments:

Page post comments When a friend comments on a page

App used:

App used When a friend uses an app

App shared:

App shared When a friend shares a story from an app

Check-in :

Check-in When a friend checks into a place


domain when a friend likes a piece of content or shares a link from a third-party website.

Offer claimed:

Offer claimed When a friend claims an offer from a page

Sponsored stories are social ads:

Sponsored stories are social ads look to connect with friends of pre-existing fans or users of an advertiser’s property do not include customizable images or body copy include a picture of a friend already connected to the advertiser as well as and the names other friends that are connected if there is more than one look to capitalize on the social nature of Facebook

Sponsored stories = social ads:

Sponsored stories = social ads take advantage of the idea of a “recommendation” from friends an efficient way to build on top of the relationship already built between friends BUT FOR A PAGE WITH A FEW FANS OR AN APP WITH FEW USERS Sponsored Stories do not have the same scale of reach as Marketplace or Page Post Ads, which can be targeted to any user without requiring one of their friends to be connected to the advertiser

Sponsored Stories are currently the only type of aDS that can be targeted to non-fans in News Feed or on mobile devices:

Sponsored Stories are currently the only type of aDS that can be targeted to non-fans in News Feed or on mobile devices

Page post ads:

Page post ads take the content that is on your Facebook Page and makes it an ad in the right column designated for ads

5 Page post ads options:

5 Page post ads options

2 more page post ads options:

2 more page post ads options event offer

Text-only posts on a page:

Text-only posts on a page

Photos posted to a page :

Photos posted to a page

Video posted to a page:

Video posted to a page

 link shared on a page, which can be used to drive traffic off of Facebook:

  link shared on a page, which can be used to drive traffic off of Facebook

question/poll asked on a page:

question/poll asked on a page

Event created by a page:

Event created by a page

Offer created by page:

Offer created by page

page post ads further explained:

page post ads further explained simply take the existing content of a page post and fits it in the ad column on the right hand side of the social network purchased like other ads, but are more content driven can pique the interest of the target audience and always provides link to allow users to like their page can be used to target new users who aren’t connected to your page

Page post ads ‘but’ criterion:

Page post ads ‘but’ criterion they are also used by some larger advertisers to reach existing fans who might not have seen their original post

For accounts with facebook premium :

For accounts with facebook premium Page Post Ads will also allow existing fans to interact by Liking or commenting directly within the Sponsored Story This is not currently available to non-premium Facebook marketers

Premium ads touched upon:

Premium ads touched upon  Because Facebook users spend the majority of their time on Facebook browsing the News Feed (aka Home Page), Facebook has a high volume of inventory in this space, enabling large advertisers to reach millions of people in a short amount of time These pages are considered some of the most valuable locations for engagement, however, there are high costs associated these placements. Homepage units are not available through the self-serve ad tool. Advertisers must work with Facebook or a third-party vendor to get access to premium inventory

Promoted posts slightly visited:

Promoted posts slightly visited Facebook also offers page owners the option to promote their page posts for more visibility into user’s news feeds

PowerPoint Presentation:

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